The White-Collar Beauty Opens The Coffee Shop &Nbsp, While The Petty Bourgeoisie Makes Money.

A man in a briefcase, a stiff and stiff man in a suit went into a cafe. In less than a second, he was nervous.

Although it has been less than a year since the opening of the business, the cafe named "Brown impression" has been well known in some days in Guangzhou tianHenan district. Many of the guests have said that this cafe is very much like an extension of their living room, because not only can they enjoy the attractive coffee aroma and romantic music, but also enjoy the relaxed self.

And the business itself is booming. It is not only easy to make profits, but also others expect to be a franchisee, including investors in other cities.

Hasty start

The reason why the "Brown impression" was born was that the boss himself was very fond of visiting cafes.

Miss Wang, one of the bosses, was employed in the group buying department of a famous clothing company. Because she did a good job in sales work, she was very nervous and hard. So, after working, Miss Wang and her colleague Miss Tang often visited a cafe near the unit.

The romantic and elegant petty bourgeoisie in the cafe made two white collar beauties create their own shop.

Without capital budgets and no market research, this venture started very hastily.

Miss Wang said that she remembered that she was still working in the unit that day, and when she received Miss Tang's call, he hurried off to meet in the Henan district and found several real estate intermediary consulting shops.

In less than a week after the location and other conditions were submitted to the intermediary, the two girls found more desirable shops and started talking about the rent with the landlord.

Until

Difficult "running in period"

Cooperation needs to be run in, and new industries need to explore running in.

Hastily began to let Wang and Tang two shop in the future experience a variety of problems.

Miss Wang said that the most fortunate thing about all the procedures was that she had handled the relationship with Miss Tang very well.

After the shops are settled, we will initially agree on the orientation and budget of the cafe.

Then, Miss Wang, who was born in the art department, mainly decorated the layout of the cafe. The native Guangzhou people Miss Tang was in charge of the handling of documents, such as business, health and other aspects, and the relationship between them.

On the other hand, the business experience, such as the lack of experience in purchasing products, is to find a supplier of coffee and other raw materials through a familiar cafe owner. Then, the supplier finds an experienced "Bar boy" to assist in the preparatory stage of the procurement coordination work.

The preparatory work took 3 months. In June 2004, the "Brown impression" was officially opened.

Miss Wang said that these three months had been particularly hasty, and many things were finally finalized.

For example, the name of "Brown impression" was finalized one day before the opening day. She was still busy finishing the decorative beads in front of the bar.

In the three months after the trial, two new girls went into the shop every night to observe all the details: what drinks are popular, what are not popular, what are the shortcomings of the service, etc. Besides, they also need to know the business characteristics of different weather and different days.

Miss Wang said that although the business has been depressed and lost in the past three months, they have obtained a lot of business information and decided to make rectification accordingly.

Professional planning helps to keep track of the right track

According to their interests and hobbies, the two young bosses invited professionals to make adjustments.

The professional has been engaged in the planning and design of hotel cafes, so he made some constructive suggestions for the design of the cafe's decoration: for example, what equipment should be added to increase the quality of drinks, such as store names, positioning and decorations.

Coupled with the experience gained by Wang and Tang two young ladies before their observation, the rectification work of finishing the finishing touch has been carried out rapidly.

After three or four months of adjustment, the "Brown impression" was released again in December 2004.

Miss Wang said that this adjustment has not only improved the sense of romance, elegance and petty bourgeoisie as a whole, but also adjusted some details of production services.

It is precisely these delicate details that make this cafe more and more popular with customers.

Work pays no attention.

Although the preparatory work in the early stage was very tired, the coffee shop soon went to the formal stage.

Miss Wang said, at present, she and Miss Tang two can not worry about the details in the shop, so long as they usually care about it, they can pay the bill at the end of the month.

Let Wang sigh deeply, because of fierce competition in the market, and some investors are not very involved in the operation, and at the same time a few cafes open or not to close, or loss, only "Brown impression" has been quite profitable.

Not only that, Miss Wang said, although some guests had patronized them, they even proposed the idea of running their franchised stores.