Professional Exhibition: Is It A Big Pie Or Private Food?

No matter how fast the world develops, we always have to look at the world with a critical eye.

When faced with a huge volume of "Big Mac" exhibition, people give them more encouragement and praise, but in order to achieve "China's dream of textile and clothing power", our perspective should be more rational and even a little critical after the surge of blood.

Because local exhibitions do have more room for growth, and local businesses need to tailor their own "private dishes" for themselves.

Why in the end?

"In the brand view, they value the paction more, and more importantly the buyers who come to negotiate business. The most important thing is the final volume of the trade fair.

Therefore, there will be courage to refuse media photography.

Yes, we have no way to condemn their weak publicity consciousness, because China's clothing market is huge, even without media publicity, they can occupy a certain market.

A reporter wrote in an interview with Shenzhen's trade fair.

Although the organizers of various professional clothing exhibitions today are doing everything possible to build themselves into omnipotent platforms, and the attribution of the word "platform" before the two words is getting longer and longer, but the exhibitors who have pulled out real gold and silver, have been actively participating in exhibitions, and even have been exhibiting with a certain Exhibition for more than ten years, are the ones who really hit the top of the exhibition.

Act as

Following the "colorful strategy", the "cashmere cashmere" has opened up the era of "designer strategy", especially the cooperation with the most recently decorated Jinding award winner and fashion designer Qi Gang.

Where is the fist product?

During the Shenzhen trade fair, many people will notice the Secretary of the Shenzhen clothing association, Shen Yongfang, from the exhibition hall to the show ground, to the various forums and parties.

People joked that she was like a motor full of electricity. She kept on running around the booth to understand the exhibitors' investment effect, listened to the views of foreign guests invited to participate in the exhibition, and participated in various forums to express their views.

Shen Yongfang often talks with colleagues of the Ministry of investment: "at any moment, you have to understand your customers, what difficulties do they encounter in their development? What are the purposes of the exhibition? Do you have the desired results after the exhibition?"

She hopes that this platform will not only have the function of resource exchange, but also pay more attention to details and late tracking services.

If the money is stopped after the exhibition is closed, it will be difficult for the enterprise to continue with the association's heart.

Through the Shenzhen trade fair platform, Shenzhen women's clothing has become a huge competitive group with creativity, quick response and wide influence in China.

Shenzhen women's wear has experienced more than 10 years of development, from the strength group such as Song Si Si, Mars Phil, Ma Tian Ni and so on, to Liangzi, exception, Yi Hui, and other distinctive brand original brand, and then to OZZO, Corona, pink and other new women's clothing brands gradually leading in the market. In China's women's wear market, Shenzhen women's wear gradually won the stable position of the first tier Chinese women's clothing.

The Shenzhen Trade Fair has been held in full swing for 10 years. Although the "generation base" is not easy to erase, more and more local brands have begun to label themselves with their own "own design and independent innovation" in the year of the exhibition, and also let people see the future of the city.

In mid April each year, the biggest highlight of the cross-strait Textile Expo held in Shishi, Fujian is nothing more than "cross-strait characteristics". In this year's exhibition, Taiwan's exhibitors are more active.

In the pre press briefing, Huang Weiji, Secretary General of Taiwan Textile Development Association, found a reasonable reason for this year's enthusiasm for Taiwan's exhibitors: at the same time, the two sides of the Strait are negotiating on the signing of the framework agreement on cross-strait economic cooperation.

The Copenhagen world climate conference held at the end of 2009 has made energy saving and emission reduction a common understanding. How to use modern textile technology to contribute to climate improvement is a problem that the industry is considering. Therefore, at this exhibition, Taiwan enterprises with environmental protection capability of fabric development have become the focus of cooperation between mainland enterprises.

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"Static" dynamic ", this year's conference is very different.

Lin Jinchang, deputy director of Shishi Economic Bureau, said.

The Shishi fabric, which has always been at the forefront of innovation, has been selling mainly through static display. Now, through theme conferences and attractive models, customers can feel the fashion and technology of Shishi fabrics more directly.

In the history of Haibo, it is the first time to arrange such a large "fabric special exhibition area".

According to the exhibition organizers, this is to fully demonstrate the advantages of Shishi textile and garment industry chain front end products, and with the help of the "home gate" national exhibition, to seek further cooperation with the industry at home and abroad.

Transboundary art sounds very skinny, but in practical operation, the connotation and thought it requires are quite plentiful.

For the first time, the "CHIC2010 Hardrive fashion art promenade" was opened at the CHIC2010 Exhibition Gallery, providing more than 20 cross boundary artworks for more than 20 artists from architecture, painting, sculpture and gardening.

In recent years, CHIC, driven by the concept of creativity, will always provide a platform for domestic and foreign brands and designers to display innovation and fashion art.

This year's "crossover" art exhibition seems to want to integrate the idea of "creativity" into the "innovative" structure.

How can artists outside the industry display their strengths, fully express their understanding of fashion and fashion? How to display the advantages of brands and products in art? These have become the biggest focus of people visiting this fashion art gallery.

Festival with people

Speaking of the changes and establishment of the three names of the Shenzhen International Fashion Festival, the Shenzhen clothing and fashion fair and the Shenzhen international brand clothing and accessories fair, Shen Yongfang said: "at that time, we often observed the Dalian clothing festival and the Ningbo clothing festival.

In short, as long as a good exhibition is our reference object.

Later, they thought Shenzhen was a city based on brand, so they defined their way forward.

The Dalian clothing festival, which was born in 1988, is the first city festival in China to be named after clothing.

At the twenty-first Dalian International Fashion Festival and Carnival held this year, the organizers around "

It is undeniable that after producing a number of famous brands such as "Da Yang creation", "Sang Fulan" and "Si fan", the pace of garment industry in Dalian has indeed slowed down compared with those of the surging crowd. Therefore, unlike many professional exhibitions, the organizers of the Dalian clothing festival have chosen a more secure and universal line.

When beautiful scenery, beautiful clothes and beautiful women reflect each other, the breath of fashion can also permeate the whole city.