Reflection On The Marketing Of Garment Enterprises -- How Does Furong Sister Become Famous?

Sister Furong quickly became popular in the Internet through her various forms of scorn and even abuse. She is now a red man on the Internet. She is busy filming, visiting, preparing to sign a movie.

As for the right and wrong of sister Furong, I am not interested in the lawsuit, so I am interested in the frying ability, public relations ability and the result of short run.

How did Furong sister finish such a "impossible task" under the condition of nearly zero budget? Let's sum up how the real marketing master of Furong completed.

One of the top tips for Hibiscus: a firm marketing decision & a clear marketing objective

What does marketing depend on? Everyone who knows about marketing will pull out a long string of nouns, such as products, brands, channels, human resources, management and so on.

But sister Furong tells us that in addition to objective conditions, marketing success requires firm determination and clear goals.

Some people will ask: is sister Furong's marketing objective clear? I think people who have visited the Sister Lotus report will feel this way: Lotus sister wants to be famous, and activities for fame are carefully planned.

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I think, many enterprises, many products like lotus sister's situation, no outstanding, no selling point, father is not pro, mother does not hurt.

Then, is it possible to say that many products that might have gone against the sword were abandoned?

Marketing is a matter of probability. No one can guarantee that marketing will succeed.

It is precisely because marketing is probable that many enterprises first consider how to avoid risks and how to reduce the possibility of entering traps.

However, I want to emphasize that as an enterprise, as a marketing personnel, the first thing to consider is success. First, we must have the confidence to win.

To emphasize the possibility of failure is to reduce the possibility of success. In marketing, only factors that may lead to failure are factors that should not lead to failure.

Sister Furong uses her own facts to educate enterprises. "People must rely on themselves". If they don't believe in themselves, who will they believe in?

It is under the firm confidence that under the clear goal, sister Furong has started a journey of fame. Perhaps what is not important to greet her now is that what she has lost is just a shackle and the whole world will be acquired.

Lotus two: Marketing Strategy & accurate positioning

I do not know if sister Furong has read about the positioning, nor do I know whether sister Furong has studied the marketing courses, and Sister Lotus has grasped the marketing strategy and grasped her own positioning so that people who do marketing and marketing can feel shame.

What is the core position of sister Furong? What is the core value of sister Furong's reputation? Let's analyze the marketing strategy of sister Furong.

First, let's take a look at the product level.

As we have mentioned above, the objective conditions of sister Furong are not excellent enough. Therefore, to break through, it can not be carried out in a regular way.

In this case, the alternative has become an effective way of positioning.

Don't you see that Mu Zimei's alternative strategy has been successful before Furong's elder sister? But after sister Furong, the alternative strategy of chrysanthemum sister is also playing a role.

So how to be different, how can we get attention when we are restricted by objective conditions? This is the question we want to discuss below.

What kind of people are interested in the alternative? The college student group -- the college student group -- is a relatively high group.

This is the consumer's lock in marketing strategy.

Here, I do not want to be disrespectful to our lucky children. I want to talk about the increasing pressure of social employment, the increasing gap between College Students' cognition and social cognition. This group expects to arouse social concern in various ways, so they have their own shadow behind every hot spot.

But behind Furong's elder sister, if she does not have this group's flags and calls, the marketing goal of Furong sister will not be realized so quickly.

Let's look at the problem of positioning again.

Since it is an alternative, it can not be the same as the others, other people's way can not go again.

What does this target group care about? Gossip, publicity and free.

In these respects, sister Furong obviously has no advantage. In a pornographic and congested network society, there is no way to become famous. There is only one Mu Zimei. There will be no more than second such places.

Sister Furong is clever enough to lock the other content into narcissism and narcissism, and narcissism doesn't care what others say.

And this positioning just caters to the target group.

This group is dissatisfied with reality, dissatisfied with society, and is full of injustice. But it has high evaluation of itself and high expectations.

Narcissism is only admirable if narcissism is so extreme.

In terms of communication strategy, sister Furong focuses on the Internet.

The so-called fame is because there are many media reports, and different media assume different responsibilities, so reports will be obviously oriented.

One of the characteristics of Internet media is attention oriented. As long as the legal and functional departments do not object, they can get high clicks. That is good news material.

Sister Furong is famous for its Internet, and the click rate of all websites has increased due to sister Furong. The visitors have been satisfied with their curiosity and have struck a good deal.

So it is not difficult to understand why the authoritative network media like sina will be so concerned about sister Furong.

Precise positioning, clear strategy, restless group, and Internet fueling, lotus sister started her own celebrity road.

Lotus three: Focus Strategy vs mysterious marketing

With the help of Internet, the most important indicator is click through rate.

Only by attracting wide attention and gathering great attention will it become a hot spot on the Internet.

In China, compared with the traditional media, the Internet media has greater freedom (of course, the role of the party and the mouthpiece).

It is hard to get enough attention in the vast network world.

Since resources are limited, they must be focused.

Sister Furong will focus on the BBS system in Colleges and universities, and in the BBS of colleges and universities, the most famous and the most online person is Peking University. Now it seems to be the best of both worlds, the most influential University BBS and Tsinghua University (Mizuki Kiyoka).

So, suddenly, a ID for sister Furong gradually became active in every section of BBS. It was a self portrait of S, a dance video in Tsinghua Yuan, and a poem of my own creation.

Who is the sister of Furong? What does sister Furong do? Why does Furong sister have such a thick face to look at here?

The virtual nature of the network has increased the mystery. The mysterious strategy of sister Furong has worked.

Many of the web portals of the major portals are BBS regulars, so the influence of Furong elder sister extends from the University BBS to the major portals. The Sister Lotus is spreading like a virus in the Internet world.

In the Internet world, it is no secret that the mystical strategy has worked repeatedly. Dao Lang, who has been popular all over the world for a long time, has made a name for himself by the fry of the Internet, and many of the popular songs and popular singers on the Internet also have strong mystique.

Of course, the focus strategy and mysterious strategy of sister Furong can only be a necessary condition rather than a sufficient condition to arouse the attention of the Internet world. After all, Sister Lotus's works, whether in self timer photos, self time videos or her own poems, are not so great.

When sister Furong began to grow up in BBS, it was not praise that greeted sister Furong, but all kinds of criticism and reproach.

A figurative analogy can be made. Sister Furong is a lonely performer who belongs to BBS. Most of the onlookers have not affirmed her performance.

I guess this is the most difficult time for sister Furong. Although it is often said that communication is a two-way process, it is a process of constant reflection and feedback. At this time, sister Furong receives the most negative.

It is undeniable that at this time, under the guidance of strong confidence, sister Furong showed great psychological endurance, unmoved by numerous negations, satire and reproach, and finally showed an excellent communication skill.

Originally, in the Internet world, it is the right of every netizen to go his own way. The premise is that you don't care about other people's gossip.

In the eyes of others who do not understand or even despise, sister Furong goes on her own way, and continues to perform most of the seemingly supernarcissistic performances.

And things are so strange. When sister Furong did not respond to the negative voice, the negative voice became less and less. Quite a few of them were inspired by "confidence" of sister Furong, and joined the ranks of supporting sister Furong, and even set up "Furong religion".

If we imagine that if Furong elder sister showed a relatively fierce reaction in the face of the first reproach, I believe the Furong religion would die.

Sister Furong chose the best way to embody her own position and carried it out with a firm spirit.

On this perseverance, this psychological endurance, I personally think that is the key to the success of sister Furong.

If you try and open a theme of BBS, hundreds of replies are scolding you. Can you be frank?

Of course, this text is to explore marketing issues, for the deeper things behind do not do too much inquiry.

However, the author believes that at last, lotus's super psychological endurance is worth learning by college students, and it also provides a lively lesson for the marketing staff.

Looking back at the history of sister Furong's fame, it is impossible to make careful planning and preparation.

Sister Lotus's right and wrong, we can enjoy and entertain as spectators, and there are some things worth thinking about in the process of becoming famous.

Because of the particularity of the domestic environment, many enterprises are going to be a relatively unique development path. In this process, marketing methods are neutral, marketing thinking is specific, and different marketing methods in different marketing thinking will ultimately produce different results.

In a marketing process, instead of emphasizing the possibility of failure, it is better to consider how to succeed. Sister Furong tells us in her own case that paying attention to success is more important than avoiding failure.

If Sister Lotus focused on avoiding failure, she would have failed to know what it was like.

In many cases, it is because of too much emphasis on avoiding failure that the chance of success is lost.

This is how different marketing thinking affects marketing results.

Simplify marketing rather than complicate it.

Boulevard to Jane.

Marketing is the same.

Marketing experts can talk about marketing for a year without duplication, but marketing is selling, and selling things will only produce results.

Now the marketing plan is thicker and thicker. It seems that no such thickness indicates that the marketing personnel have no intention, but the thick marketing scheme is basically a pile of waste paper and can not be implemented at all.

Marketing managers are also increasingly trying to figure out the ideas of their leaders and always make the marketing plan unassailable.

In fact, in the marketing process, there are one or two points that need to be broken through. All other problems are matched by these one or two points. Marketers can break through these problems at different stages, and marketing is easy to make achievements.

Therefore, the author suggests that marketing managers and sales managers should be able to generalize in one or two simple sentences when they ask leaders how to sell well.

Sister Furong tells us vividly how to be famous and be able to be famous for her psychological endurance.

Marketing wins by details.

Furong elder sister is deeply self aware. The picture of sister Furong is carefully designed. Lotus sister's poetry is also carefully touted. Sister Furong is deeply aware of the "mentality" of consumers. Sister Furong has also thoroughly examined the "mindset" of the media. These elements seem to be unimportant, but together, they have made the marketing of Furong sister successful.

Although in various cases, marketing is better than positioning, better than planning, including execution, but neglects the role of details.

To tell the truth, marketers are lazy, so some people say, "salesmen are reliable, sows will climb trees."

I believe more than 95% of marketers know what they want to do, but only 5% of marketers can do the little things they want to do.

Ability to do detailed work is ability and talent.

Sister Furong has been bustling with excitement. After working, we can see that it is a good way of entertainment. If there are things that we can think about, it is not only entertainment but also a beautiful thing.