Hongkong New Year Sales Promotion Does Not "Give Power" Rare 50 Percent Off Discount

Hongkong major

In the past, every time of the new year, there were many luxuries in Hongkong.

Luxury discounts in Hongkong

Yesterday, the reporter surveyed the discount of some luxury stores in Hongkong by telephone, and found that the discount was not high.

Burberry store salesperson, who is on the 2 floor of IFC shopping mall in Hongkong, told reporters that the new year's sales promotion is coming to an end. At present, there are not many discount goods in the shop. Most of the remaining items are T-shirts, spring clothes and so on. Most of the discount is 30 percent off, and the windbreaker is not discounted.

The salesperson of Gucci store in Huamao Plaza revealed that the lowest discount was 30 percent off, but there was only one discount package, which was 6600 Hong Kong dollars after the discount.

However, in Harbour City's Coach store, there are many types of promotional products this year, but the discount rate is only 40 percent off.

However, after visiting several brand stores in Shanghai, reporters found that the discount rate in Shanghai was not less than that in Hongkong, and some even more "giving strength".

At Gucci disson store in Jinjiang, some products are 4-7 discount.

The Coach discount store in Huaihailu Road has a discount of 5-7, and 50 percent off of the goods are sold.

In IFC's Burberry store, only 20 percent off of the products are sold, including classic windbreaker products, and the price is about 10 thousand yuan.

Cosmetics promotion efforts are not large.

In addition to the big discount of luxury brands, many large department stores in Hongkong have no "promotion" this year. Some of them even extend some conventional passenger preferences, with a discount of up to 8-9.

Mong Kok's Langhao Fang shopping mall said that tourists currently shopping in shopping malls can get a gift card with travel documents. More than 70 shops in the field enjoy different offers, but the average discount rate is 20 percent off.

In Yongan department stores, passengers can get 10 percent off discount on vouchers, but there are no special offers for cosmetics, sporting goods, electronic products and other special counters. This promotion effort is almost no difference from weekdays.

Cosmetics that are most concerned by the "blood group" have not been vigorously promoted this year.

Most of the cosmetic counters in department stores such as SOGO, Harbour City, and so on, only have 5% off discount.

Some tide makers who like to buy shoes from Garden Street also complain, "the discount is much smaller than in previous years."

Eleven, who just returned from shopping in Hongkong, told reporters that the discount of most shops on Huayuan street is only 20 percent off. A pair of brand sneakers bought by him will cost 780 yuan in Hong Kong dollars, while the price of the shoe in Shanghai will be around 800 yuan, and "not much cheaper in Hongkong".

Professional purchasing: the intensity of new year discount is almost the same as usual.

Hongkong's new year's discount has shrunk since last year, and this year's strength has been weakened compared with last year.

"In the past new year, luxury goods in Hongkong almost hit 50 percent off, sometimes even 3-4, but this year almost 50 percent off can not see."

A professional Hongkong purchasing told reporters that clothing, shoes, electrical appliances and so on last year, there are 30 percent off concessions, this year will be more than 20 percent off, and milk powder and other products favored by the mainland tourists this year is no less than 15% off, and some even have only 10 percent off, almost no difference from the usual Hongkong shopping benefits.

In the past new year, Gucci, Fendi, Dior and so on will launch a big discount, plus their own pricing is lower than Shanghai. Buying a big package in Hongkong is two thousand or three thousand yuan cheaper than Shanghai, which can earn almost all the travel expenses. But last year, it began to feel that the discount rate was narrowed, and some of Shanghai's stores still had bags up to 50 percent off.

New year's "blood spinner" surged by 20% over last year.

According to the Xinhua news agency, Hongkong's shopping trips to Hong Kong and its shopping groups in Hong Kong increased.

According to Hongkong media reports, from the new year's Eve to the 2 day of January 3, the total flow of 12 shopping malls of Sun Hung Kai estate is 4 million 500 thousand, with a turnover of 83 million Hong Kong dollars, up 17% and 21% respectively from last year's year. In the Tuen Mun City square, the number of passengers in the new year's 2 days has been 760 thousand times. The number of mainland consumers has risen more than 20% since December.

According to Feng Xiuyan, director of Sun Hung Kai properties, there are more passenger traffic this year. Apart from the fact that all the major shopping malls have hired stars to participate in the New Year Countdown activities to attract tourists, it is mainly related to the mainland's expansion of Shenzhen's personal travel endorsement and hosting of the mainland shopping group.

According to the introduction, during the Christmas and new year promotion of Kwun Tong APM shopping mall, 78 mainland shopping groups were received, which resulted in an additional HK $14 million turnover for the shopping malls. The total turnover increased by about 20% over the same period last year.

Hongkong Merchants: even if there is no discount, "Ding Wang Cai Cai Wang"

A person engaged in the luxury industry said that because of the habit of "shopping in Hongkong" has become part of the mainland tourists' habit during the new year's discount season, travel agencies have also launched various shopping routes and publicized Hongkong's "how to make money".

A businessman in Hongkong said that on the eve of new year's Eve, Hongkong will have a large number of mainland tourists coming to the market. Even if the price is not cut, tourists will go all the way to Hongkong, and they will not go back empty handed.

So last year, in the absence of a strong promotion, most businesses still made a lot of money, and this year more businesses have chosen to further reduce the discount.

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