Hangzhou Luxury Third City Completed Three Jump &Nbsp; Buy Big 43% Candidates For The Mainland

Sketch: time went back ten years ago, right.

In luxury

Our survey shows that the mainland shopping mall is the first choice for most people to buy luxury goods, which has been affirmed by 43% of the respondents. It ranks first among purchasing channels including direct overseas purchasing (41%), featured big buyer shop (11.9%) and online purchasing agency (4.1%).

Entry level: 1999 to 2003

Landmark event: Hangzhou shopping mall opened a boutique Museum

In 1999, HUGO BOSS opened its first store in Hangzhou's Grand National Street. Its store was not large. But for those Hangzhou people who were still proud of wearing Montagut, HUGO's BOSS suit for the first time allowed Hangzhou people to see what luxuries were.

Perhaps it would be more appropriate to see this year as an "enlightening year" for luxury goods in Hangzhou shopping malls.

Coincidentally, in the same year, just after the merger of the new Tianlong shopping mall next door, Hangzhou Tower opened the B boutique hall.

Although at the time, only nine of the Hangzhou shopping malls were ranked, the Hangzhou Tower began to look at the big names and prepare for a big fight.

The Hangzhou Tower in those days was far less popular than it is now. Despite frequent signs of "courtship" signals, the treatment is often cold.

In those years, Hangzhou Tower's investment team tried every means to recruit big names, and every time they took the initiative to attack. From the boss to the floor manager, they ran one or two trips to Hongkong almost every month, and going to Shanghai was even more common.

But big names often refuse for various reasons.

Once sitting at a big doorway for two or three hours on a cold stool, looking at the boss he was looking for through the glass, busy with the East busy West, he could not find the opportunity to communicate with him. Tong Minqiang, the head of Hangzhou Tower shopping mall, had a hard time to talk about the past.

Five or six years of efforts, Hangzhou Tower boutique has introduced a series of world famous brands such as Zegna, BOSS, Dunhill and so on. But those top luxury brands who really stand on the top of fashion have yet to come.

Entering class: 2004 to 2009

Landmark event: LV stationed in Hangzhou City

Everything changed with the advent of LV.

In November 19, 2004, LV's brown suitcase opened in Hangzhou Tower, which became a landmark event for luxury brands to enter Hangzhou city.

At the beginning of the opening of the counter, the Hangzhou Tower LV store has achieved an amazing sale of over 4 yuan in sales for more than 400 thousand yuan.

As the world's number one luxury brand, LV's long-awaited effect led to the influx of big brands in Hangzhou. Subsequently, a series of big brands such as Celine, Burberry and Ferragamo settled in Hangzhou Tower.

In 2005, lakeside international brand street Italy brand Dolce&, Gabbana opened. This far sighted big card didn't even choose street shops at that time, but has been in the central position of famous street around four sides. Of course, when many consumers who are still in the stage of illiteracy are thinking about the relationship between Dolce&, Gabbana and D&, and G, their sales have been quite hot, and sales have always been at the top of the famous brand street.

Followed by the opening of Giorgio Armani and the appearance of Hermes in famous street in 2006.

In a short span of two years, Hangzhou has greeted the most famous batch of famous brands in the world.

With the opening of Hangzhou Tower in Chanel, it can be regarded as the end of the first move of luxury city.

At the end of 2009, just next door to LV Hangzhou Tower, Chanel opened its first store in Hangzhou. Since its opening, it has been doing quite well.

Ash grade: 2010 to date

Landmark events: big brand expansion second spring

For Hangzhou's luxury territory, 2010 is another year with a turning point.

Last spring, Hangzhou's first SHOPPING MALL the Mixc opened to business. In the commercial giant, a large number of luxury brands were gathered, which accounted for nearly 20 thousand square meters.

After the Hangzhou Tower and lakeside international famous street, the Mixc has become another gathering place for luxury goods in Hangzhou.

This also opened up the second spring of luxury luxury brand expansion in Hangzhou.

With the full launch of the Mixc, LV, Cartire and Dior have opened second stores in Hangzhou.

MontBlanc also opened a new celebration in Hangzhou in January 7th this year for the new store in the Mixc and the old Hangzhou Tower.

Watches and jewellery group began to focus on the image of the expansion movement, OMEGA counters changed shop, business has been the first in the country, Vacheron Constantin in 2010 also changed the Hangzhou Tower counters to stores, after sales quite prosperous, once in a broken state.

The count finally opened his first store, and he was preparing for a new store in Hangzhou, which is expected to be unveiled this month.

The lakeside international famous street, which will be opened this year, will bring Hangzhou's "3 store effect" to many brands. The most typical example is that LV has opened 3 stores in just a few kilometers, and only Hangzhou has such ability to absorb gold.

In the face of more and more knowledgeable guests, we will pay more attention to details.

In the circle of luxury goods in Hangzhou, Susie, who has been engaged in the industry for nearly ten years, is definitely a veteran. Now she is responsible for the purchase of brands such as Hangzhou Tower Ferragamo.

Susie speaks very fast, because she is really busy.

In her own words, 1/3 time in Hangzhou Tower shops, 1/3 time in other stores of the company, and 1/3 time is in Italy, Basel, Geneva and other places to buy goods.

If two years ago, some brands in Hangzhou may last half a season longer than foreign stores, such a thing is almost impossible now.

The fashionable magazines in foreign countries must be synchronized on the Hangzhou Tower at the same time, because guests will be named.

Some goods will even be earlier than foreign countries, such as Ferragamo, which began this spring and summer in November last year.

"Indeed, the guests are getting more and more knowledgeable now, especially those who have had several years of consumption experience. They begin to like limited edition styles and start to know how to collect them."

Susie said.

As a big buyer, Susie always has a keen response to customers.

With the gradual maturity of luxury consumption in Hangzhou, customers often have such requests. For luxury brands, their actions are to pay more attention to details and to make the service meticulous and meticulous.

For example, for brands TOP VIP that spend millions of dollars a year in counters, the big ones provide one to one services, and the salesmen show them treasures or collectibles from all over the world, which are not sold in the counters.

Because for these powerful buyers, only limited edition and private customization are often able to impress their hearts.