Prices Rise, Holiday Clothes Are Cold, &Nbsp, And Stores Become Shop Fitting Rooms.

The cold winter has failed to bring this year's prosperity.

A few days ago, data released by the Quanzhou Municipal Bureau of statistics showed that the residents wore clothes in 2010.

Cold clothing season

"It's good to sell two thousand or three thousand yuan a day."

Miss Wu told reporters that in the last two months of 2010, her performance was less than 100 thousand yuan, even half of the same period of the previous year's performance. At the beginning, she thought that the purchase was not in line with the market. However, only a few days later, she found out that the sales of winter clothes were not cold.

After visiting several clothing stores of various grades, the salesmen in the popular clothing store said that the sales of winter clothing were much less, and that many people sold more than half of the sales volume, and the price did not change much in 2009.

The industry's commonly known "holiday buying clothing boom" is cooling down in clothing stores.

Many people reflect that the position of buying clothes has begun to turn to the Internet due to the impact of rising prices.

"It's so cold that I've been at home all holidays."

Miss hung told the city that although she had a discount on New Year's day, she chose to buy online at home this year.

"My colleagues seem to be accustomed to online shopping. Recently, many people receive courier every day."

Miss Hung said.

Not only that, however, the store has become virtually a fitting shop for many consumers.

Online shoppers are willing to shop and do not want to buy, but buy online after shopping.

"The clothing of the mass brand, the net spreads the next piece price difference three or four Cheng."

Miss Chen, who has a history of online shopping for two or three years, said she bought two skirts and an overcoat last month, all of which she visited when she visited a real store, and bought 3 items on the Internet and nearly 500 yuan.

Inflation has made online shopping popular.

According to the data from the Quanzhou investigation team of the National Bureau of statistics, in the first three quarters of last year, the clothing consumption index of the whole city decreased by 7.6% compared with the same period last year, while in October and November, it fell by 1.3% and 16.4% respectively.

According to the survey team, the clothing consumption index is the main part of the clothing consumption index. The statistics are limited to physical stores, and there is no statistics on online shopping.

In the industry's view, the decline in the clothing consumption index just came from the impact of online shopping.

Fan Daoyuan, a well-known professional manager in Quanzhou, who has served as a senior executive in several garment enterprises, said that inflation has intensified in the second half of 2010. People worry about the future, which will lead to prudence and contraction in consumption.

Because online shopping is convenient and cheaper than physical stores, people will be more popular when consumers are more sensitive to prices.

According to Enfodesk, the quarterly monitoring of China's online retail market in the third quarter of 2010, the sales volume of apparel products in China's online retail market reached 75 billion 250 million in the first 3 quarters of 2010, while sales in the three quarter of 2009 were almost 39 billion 390 million.