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AOKANG Shoe Industry "Successful Pformation" Onto CCTV

2011/1/8 15:01:00 91

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In January 5th, the CCTV financial channel "economic information network" and "today observation" column broadcast a special report entitled "pluralistic promotion of harmony".

AOKANG

Using technology R & D innovation to enhance core competitiveness of enterprises, improve product technology content and

brand

The added value has become a successful case in the film, and it also provides a model for the pformation and upgrading of many private enterprises across the country.

Liu Ge, a famous commentator on the financial channel, gave a high evaluation of AOKANG's pformation and upgrading method of using technology to improve product value.

"AOKANG needs to be built."

Shoe enterprises

China's high-tech enterprises.

Zhou Wei, assistant vice president of Zhejiang AOKANG Footwear Company, said in the interview that in 2010, China's most valuable brands ranked AOKANG brand value from 6 billion 688 million yuan in 2009 to 8 billion 2 million yuan in 2010. AOKANG, as a member of the traditional manufacturing industry, increased its brand value in the market by 1 billion 314 million yuan under various pressures.

This is closely related to AOKANG's introduction of "AOKANG technology" in recent years, increasing investment in scientific research, importing international advanced digital R & D system and implementing industrial pformation and upgrading.

It is understood that as early as 2007, AOKANG invested tens of millions of R & D funds to establish AOKANG shoe technology research institute.

In 2010, it invested in the establishment of "hi tech digital R & D base", and took the lead in leading Chinese shoe enterprises to enter the era of digital research and development from the traditional manual era.

Up to now, AOKANG has 57 patents authorized by the State Intellectual Property Office, which has long been used in functional shoes such as golf oxygen circulation shoes, cushioned cushions, breathable shoes, folding high heels and 2008 Olympic ceremonial shoes. These technologies have greatly increased the added value of AOKANG leather shoes, and the proportion of domestic and foreign market has been increasing year by year.