Rongcheng'S Clothing Retailing Industry Is Facing A Dilemma Of "Want To Buy, Buy And Sell".

Department store

Consumers and businesses are depressed.

The Spring Festival is coming, and Miss Zhang, who is going to return to Chongqing for the new year, wishes to buy a down coat, but she goes shopping.

According to Miss Zhang, not only did she, her friends and colleagues also encounter such problems.

On the 10 day, a number of brand women's clothing merchants in Fuzhou admitted that Miss Zhang's problem did exist. At present, many fashionable winter clothes are indeed out of stock, many of which are incomplete.

"Actually, not only the consumers are helpless, but we are even more depressed, because the opportunity to make money is just around the corner, but we are missing because we have no goods."

A brand of women's clothing business Chen general so sigh.

Online shopping impact is the main reason

According to a number of garment industry personages, because the temperature in Fuzhou is not very low in winter, most clothing businesses do not have a lot of winter clothing, and the amount of winter storage is basically the same as in previous years.

But in November and December last year, the provinces cooled rapidly, and the sales of winter clothing suddenly increased, and the temperature in Fujian was very high.

However, during the Christmas and new year's day, the temperature in Fuzhou was low, and the sales promotion of department stores was large. The remaining winter clothing products were sold out quickly. At present, many winter clothing styles are out of stock, although some styles are available but the numbers are incomplete.

This has also happened in recent years, which can be temporarily pferred to garment factories or pferred from dealers in neighboring cities.

However, these two roads are not very smooth this year: on the one hand, the price of raw materials such as cotton increased last year, and some garment factories were unable to accumulate large quantities of raw materials due to insufficient funds in the early stage, and the production of winter clothing such as down garments and winter clothes was limited. On the other hand, the whole country was very cold recently, and winter clothing was very popular and it was difficult to pfer goods.

"I estimate that the shortage will at least cost me 20% of the opportunity to make money, and I believe other brands will have similar puzzles."

Chen said.

More clothing industry pointed out that clothing retail "want to buy can not buy, want to sell without selling" situation, low temperature, raw material price rise and so on are not the key factors, the most critical factor is the market uncertainty caused by the popularity of online shopping.

Before the emergence of online shopping, a brand clothing manufacturer, distributor, retailer and other links will form a more mature response to how to price, how much each city buys, how to cope with unusual weather. Generally speaking, each regional distributor has a "number" in the sales volume in the region.

But with the popularity of online shopping, many consumers choose to buy clothes online, and the network has no regional characteristics, which makes it difficult for each regional clothing dealer to evaluate sales volume in the region.

"In the past two years, many retailers and retailers have seen a lot of market expectations, whether they are spring and summer wear or autumn winter clothes."

A person in charge of a well-known clothing company in Fuzhou, who did not want to be named, told reporters.

Of course, many businessmen also admitted that it is not that all clothes appear "want to buy can not buy, want to sell, do not have to sell" situation, the most important is reflected in those seasonal strong fashion, popular style, ordinary style is not difficult to buy.

But because the fashion industry is the most fashionable style, so this phenomenon is very representative.

On the 10 day, the people of Fuzhou clothing association admitted that the problem in the clothing retailing industry is indeed related to the rise of online shopping. After all, online shopping has great advantages in terms of price, clothing type and so on, and the impact on traditional clothing sales mode is not obvious. Now the clothing store business is more difficult than ever.

Therefore, the clothing store owner should seek more breakthroughs in the management aspect, and can not stick to the original sales mode, such as combining clothing entity sales with network sales, providing more value-added personalized services, etc., try to do more to try to get rid of the impact of online shopping on clothing retail industry.