Importance Of Information Management System In Brand Clothing Enterprises

Terminal is king, right. Clothing and shoes For enterprises in the industry, Terminal store Is the forefront of market competition, is the first contact between brands and consumers. Through this window, the enterprise can display the brand to the customer, let the customer experience the brand connotation of the enterprise practically, at the same time, the company can also collect customer's demand information, consumer preferences information and market change information through this window, so as to assist the product designer to design the product according to the customer's needs, help the market department make the correct market strategy, and urge the product to better meet the needs of customers. This requires headquarters and manager to communicate at any time to guide the work of the store, while collecting information through terminal stores.

Products in stores are hard to sell if they are merely placed on shelves, without the efforts of purchasing agents. Shop guides can't sell their products desperately for selling products, or even talk to customers who are not able to induce speech. For example, "this dress is really fit for your body, you look very nice" and so on. Even if the sale is successful, let the customer buy it. Sooner or later, the customer will find that you are not telling the truth. This is very damaging to brand image. To do a big market is to hurt customers' hearts. Grief is easy, but it can be made up. Sometimes it takes a lot of effort to succeed.

Each of us has different understanding of the fashion. It also has different preferences for clothing styles and colors, and is sensitive to fashion. Therefore, we must ask the shop manager and guide to have the insight of fashion and become an expert in fashion. In the sale of terminal stores, the shopping guide is in a position similar to that of instructors and nannies. We must familiarise ourselves with the characteristics of products, the combination of products, fit for the crowd, and so on. Only by fully familiarity with these information can we give customers a reasonable and sincere understanding so that customers can afford to pay for them.

In addition, the store manager of the terminal store must shoulder the responsibility of managing the shopping guide. In addition to the supervision of attendance, we should also guide their enthusiasm, give full play to each person's expertise and form team cohesion. It is required that every salesperson's sales performance and work attitude be well understood as a reference standard for evaluation.

At present, all of the above requirements are not only based on the personal capability of the store manager, but also depend on them. Information management system In order to collect information and upload information quickly to headquarters, headquarters can analyze the operation of terminal stores, market conditions and consumer preferences, and formulate relevant market strategies to cope with market changes. When the salesperson in the shop sells products, they can get the information and the best matching scheme immediately through the information system, so that they can give more sincere and effective suggestions to the specific customers, touch the hearts of the customers, and conclude the transaction. In addition, through the store system, the store manager can keep abreast of the sales situation of each shopping guide, who has achieved sales targets, who has not reached it, who has arrived at work on time, who is late and has left early, and so on, can be clear at a glance, so as to effectively manage each specific person and enhance the sales ability and cohesion of the team.

For clothing and footwear enterprises, it is very important to choose a suitable and practical POS system. However, at present, most of the software systems used by terminal stores are based on C/S architecture, which can not realize the interconnection between headquarters and stores, and can not achieve real-time communication. And the input cost and maintenance cost of information system are too large. It is also the main reason why business owners are hesitant to choose the system. Now the update rate of electronic equipment is changing rapidly. The birth of touch screen is very convenient for operation. It is also a major trend in the future. It can not achieve perfect support for the POS system used by terminal stores now. I have been working in garment industry for more than ten years, and I have met many clothing software. The software technology strength of ORACLE, Luo Sheng, SAP, UFIDA, Kingdee and other large software enterprises are naturally trustworthy, but these enterprises are more comprehensive software developed for large groups. The software specially designed for clothing and footwear industry is not very sophisticated and practical, and the price is high, not the general clothing and footwear enterprises can afford it.

In terms of practicability and cost performance, our clothing and footwear industry should choose the information system based on their own reality and choose some software companies specializing in the development of application software for clothing and footwear industry, which is professional and practical, and the price can be accepted. This type of software company is not many, and its strength is even less. Fu Fu software is a good choice. Using the FYERPA8.0 online retail platform developed by it can really solve many problems of terminal stores. In addition, there are also some professional software, which should be good, but it has not been used practically.

All in all, whether it is SAP or the choice of friends, Kingdee or rich friend software, the garment industry must be cautious. If you choose the software system that is not suitable, it will not only cost the cost, but also drag it down, which will hurt the growth of the enterprise.