Polo, Crocodile Big "Stop Production" 1.5 Fold Up?

"Stop production clearance 1.5 fold", "stop production sale"...

In the people's Square business circle, "crocodile" and "Polo" are well-known internationally.

Regarding the "rampage" of the cottage brand, the relevant departments indicated that, because of many "Hushang"

Sale site

Salesmen are known as "authentic".

In the people's Square business circle, there are many independent stores of Shanzhai brands. Reporters visited Fuzhou Road yesterday, Nanjing East Road, and Tibet Shanzhong brand store, and found that all stores had "1 - 70 percent off" cabbage discounts, and were loved by many middle-aged consumers.

In a cottage "crocodile" brand store on the road to Fuzhou, the reporter saw that the most prominent container was a row of six hundred or seven hundred yuan original price, a sweater that cost 80 yuan, the discount rate was less than 70 percent off, and the price of the western trousers was less than 100 yuan, which was quite attractive.

Reporters slowed down and pretended to choose men's woolen sweaters.

"Are you genuine crocodiles?"

"Of course, crocodiles, international brands, are very famous."

The sales staff immediately dispel doubts for reporters.

"How can it be so cheap?" asked the reporter again.

"Many of us are broken yards, we must clear up, of course, cheap."

Sales staff said.

In a Shanzhai "Polo" store on the middle road of Tibet, the salesmen also claimed to be authentic Polo, but for the stop production, the salesmen said that the discontinued products were just some commodities, not the brand stopped, and the storefront would not be closed.

Journalist survey

Many international brands become "Shanzhai" hit areas

Reporters read the tag behind these brands, found that the "Polo" brand is actually "Polo Vil-lae", not the classic polo men's brand "PoloRalph Lauren", another "crocodile" in English is "NuoManDieYu", nor is the consumer in the shopping mall common "Lacoste" or "Crocodile".

According to the reporter's investigation, the "Polo Villae" was produced by a company called "Shanghai Hari Clothing Co., Ltd.". According to the company's yellow pages, "Polo Villae" was created by Rovit in 2007 and has its own intellectual property brand.

Reporters learned from the official website of the State Trademark Office that the so-called "Polo Vil-lae" brand was registered by Guangzhou Witte limited last September.

Although the brand Logo is also the shape of riding a horse, the direction of the club is exactly 90 degrees different from that of "PoloRalph Lauren".

The "Nuo-ManDiYu" brand with the crocodile pattern is produced by a company called Shanghai Dali Garments Co., Ltd., which is known as the Hongkong crocodile shirt company.

Reporters learned that Hongkong crocodile Co., Ltd., its trademark should be a head to the left crocodile graphics plus "CROCODILE", and "Nuo-ManDiYu" far away.

Reporters also learned that in addition to "crocodile" and "Po-lo", Valentino, Playboy and other international brands are also the "worst hit areas" of Shanzhai.

Related response

Hongkong's mainland agency is difficult to handle.

As for the "rampaging" brand, the relevant departments indicated that many "cottage" brands were registered in Hongkong, and then they sought agents in the mainland. Because there were no procedural irregularities and the registration sites were not in the mainland, the departments concerned had many obstacles to counterfeiting.

"And for the brand, if it is registered through a formal way, hitting the edge ball on the name, trade mark and outer package of the enterprise is very similar to the international brand, we can not call it a Shanzhai brand."

The relevant person said, "if the brand is directly known as a genuine brand, it should be directly against the fake."

Lacoste related people also said that although the company has been committed to fighting against counterfeiting, but due to the collection of evidence and other issues, the fight against fraud is difficult.

"Some brands are registered in the mainland, but spelling and patterns are different from the original ones. They are similar to brand names, but they are not false."

One industry insider said.

Reminder

Buy the "big international card" with low discount and sale all the year round

Reporters interviewed several consumers randomly, and found that middle income group of middle-aged consumers did not exclude these brand names.

"This brand of clothing is cheap and can be worn casually, and it will buy several times a year, and no one can see this brand carefully."

Mr. Han said.

Many young consumers said they would be cautious when choosing too many brands.

"After all, if you buy a legal copy, you will be meaningless if you go out and be taken as a copycat."

White collar Xiao He said.

In addition, reporters found in the interview that more consumers simply can not distinguish between the so-called "Shanzhai" and "non copycat".

"Until now, we haven't figuring out exactly how many crocodile brands are there. Polo also seems to have several kinds of prices and positioning."

White-collar Xiao Shi said.

The industry has reminded that non Olympic outlets, the core business circle in the year-round clearance sale, discount strength below 70 percent off "international brand", consumers have to keep a mind.