Huamao International Garment Industrial Park: Unveiling The Secret Of Baotuan Development

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For the garment industry of labor-intensive industries, how can we make our own brand bigger and stronger?

How do we develop together? How does the regiment fight? Zhang Diaoming, Secretary General of Pengzhou chamber of Commerce and apparel industry association, said: "what we do in Huamao International Garment Industrial Park is

According to the introduction, these ten service platforms are ten major service platforms: Chamber of Commerce, human resources, business, marketing, information, brand, technology, logistics and so on.

Through these platforms, Huamao International Garment Industrial Park can provide one-stop license, annual inspection services, tax and financial services for the enterprises in the park, introduce banks and Guarantee Corporation, help enterprises establish more secure lending mechanisms for private and banks, build and expand channels for recruiting talents, organize and participate in national clothing fairs, ordering meetings and conferences regularly, organize corresponding business visits and research activities, introduce brand planning agencies, set up technological innovation centers, etc., and consider the problems that enterprises may encounter in the development process and package them.

It is good for an enterprise to do its main business well.

In this regard, Liao Nian, chairman of Chengdu Huamao Group, said that Huamao will operate according to the idea of the chamber of Commerce in running the park.

It is to pform the functions of the chamber of Commerce from reality to entity operation, so that the enterprises in the park can get the real support from the chamber of Commerce.

Then, intellectual resources are introduced to provide a package solution for the enterprises in the park.

"We have established cooperation with the more than 10 schools of Sichuan University of Commerce and management, Chengdu Textile College, Sichuan Normal University Clothing Institute, and so on, which will surely provide strong support for the enterprises to enter the production and marketing exhibition.

It is estimated that three years later, with the center of "Oriental Milan", the production, incubation, education, creativity, trading, exhibition, information, online shopping and business nine centers will be integrated. "One city and nine centers" can fully meet the investors' demands in business and life.

Liu Jiang, general manager of Chengdu Huamao Group, said.

Experts call for:

Sichuan enterprises should embrace development

"Huamao International Garment Industrial Park is an industrial complex with strong regional brand effect. It allows a single brand to stand on the shoulders of giants.

Whether it is brand building, brand awareness and market competitiveness, or enhance the ability of enterprises to resist risks, will be greatly enhanced.

For example, "a chopstick is easy to break, and a chopstick is hard to break".

Li Yu, Professor of the school of Business Administration of Sichuan University and President of Sichuan Marketing Association, said that Sichuan's clothing industry urgently needed to build regional brand.

It is reported that at present, the garment industry in Sichuan, which is centered around Chengdu and surrounding counties, has reached 10000.

These enterprises, hundreds of large employees, tens of millions of output value, small number of workers, barely survive.

They produce suits, children's wear, casual wear, uniform, and all kinds of products.

However, clothing enterprises are in a state of "small, scattered and mixed" for a long time, unable to achieve scale effect and industrial cluster effect, and lack of well-known clothing brands nationwide.

Yang Shuqiong, Secretary General of Sichuan garment industry association, said: "some leading companies, though

It has been done well, but it is still limited to the business thinking in the wholesale era, like terminal retail, and lack of awareness of brand marketing. They often focus on production rather than sales, which largely restricts the development of the brand itself.

It is reported that in recent years, the comprehensive cost of raw materials, labor and enterprise operation has been rising. Although this phenomenon is more serious in coastal areas, it has also affected the western enterprises including Sichuan. This makes a batch of wholesale enterprises feel that it is more and more difficult to operate.

Therefore, they hope to build brand, so as to alleviate the enormous pressure brought by competition and reverse the small profit situation of enterprise management.

Peng Jiaqi, chairman of the famous garment enterprise Sichuan Qi Da Industrial Group, called for the opportunity to build Chengdu Huamao International Garment Industrial Park brand in Pengzhou: "break the basin consciousness of small fortune and ease up, start business for making money and become a business and start a business to make a strong and independent clothing brand."

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Huamao nurtured 1 billion tier Enterprises

Regarding the doubling effect of Huamao International Garment Industrial Park, the mayor of Pengzhou city Du Yu has a view: "to explode, we must explode."

He believes that the mode of Huamao International Garment Industrial Park is worthy of recognition through "first gathering small clothing enterprises and attracting large enterprises".

"Now is the prime time for the construction of the park, and the garment industry has only two or three years to pfer.

Therefore, the government departments will give strong support to the development of home textile and garment industry, and the support may be more and faster than enterprises and parks want.

The surrounding support will also quickly follow, such as building an hour traffic circle and strengthening the training of labor.

In the home textile and garment industry, Pengzhou has obvious policy advantages.

In this regard, Weng Changrong, director of the Pengzhou Industrial Development Zone Management Committee, clearly stated: "Pengzhou should build a new city with the garment industry as its core.

We have a goal to invest in 2000 garment enterprises in 2-3 years and bring 200 thousand people into employment.

The clothing industry is the second billion industry in Pengzhou.

In the next 3 to 5 years, it is expected that the whole park will achieve 50 billion market share, and 10% to 20% of enterprises will reach the threshold of SME listing, and a number of enterprises will be listed.

For this bold imagination, Li Yu thought "is based on".

"This is a rule of industrial agglomeration effect.

According to the experience of the developed coastal areas, there will be 5-10 over 1 billion enterprises and 100 or more billion enterprises in the 1 enterprises in the industrial cluster state.

And Chengdu and the surrounding garment enterprises have already passed 10000, have a very good foundation.

Coupled with coastal industrial pfer, the multiplier effect will be very easy.

According to the current investment speed, it is expected that in the first half of this year, there will be more than 1000 garment enterprises.

According to the plan, Huamao International Garment Industrial Park will develop 1 billion level enterprises 3 to 5 and over 20 billion enterprises in 2010-2020 years.

Completely abandon the "small peasant consciousness"

Big hand breeds clothing brand

Several sewing machines, several workers, a small shop, a freight car...

This may be the "home ownership" of many garment enterprises in Sichuan. It may not be called an enterprise at all, but just a clothing workshop.

Of course, there are also some garment enterprises which are large in scale and can basically form standardized production and scale operation. However, these garment entrepreneurs are only satisfied with the status quo, and feel that a small amount of money can be earned.

According to relevant statistics, there are not enough enterprises in Sichuan, some are reluctant to make profits, some are unsustainable, others are simply bankrupt and bankrupt, and the best among them is only "small fortune and instant security".

The small farmers in their hearts do not want to further develop, become bigger and stronger.

Sichuan is a labor force province. The clothing industry is also a labor-intensive industry. But the garment industry in Sichuan has been developing for more than 20 years, but it has never bred such a home textile city as Fujian Shishi, Shandong Jimo and Jiangsu Nantong. Why?

Hardware and software facilities are not inferior to Sichuan.

The fundamental reason is the idea of "small peasant consciousness".

Geographically speaking, Sichuan is located in the southwest part of the country. It is located in the southwest of Sichuan.

After a long period of development, people here have formed an ideologies of being comfortable and satisfied with the status quo.

Many clothing entrepreneurs in Sichuan have been influenced by this serious "small peasant consciousness" idea, and have not made the determination and confidence to become bigger and stronger. Therefore, it is also destined that the development of Sichuan garment enterprises is still "scattered and scattered" for more than 20 years.

Just as Sichuan's clothing companies are still struggling in the "loose sand" pattern, the outside world has undergone tremendous changes.

Looking at the above home textile capital, the mode of tug of mass development has been initially formed, and the garment industry chain that has begun to take shape has been formed, so that their home textile industry can produce "fusion effect", and a clothing brand is also bred and born here.

Now, in Sichuan, in Chengdu and in Pengzhou, the emergence of Huamao garment industrial park has provided infinite possibilities for this "fusion".

The area of 10 square kilometers will bring together more than 5000 garment enterprises in 3-5 years, complete garment industry chain, perfect clothing matching and perfect living matching.

The nine major centers, such as production, incubation, education, creativity, trading, exhibition, information, online shopping, business and so on, are the ten major platforms, such as chambers of Commerce, human resources, business, marketing, information, brand, technology, logistics and so on.

All this has provided a very complete and very favorable condition for the development of small garment enterprises. Small and medium-sized garment enterprises will not develop at this time, nor will they become bigger and stronger.

What Huamao needs is to regard clothes as their lifelong career and visionary fashion entrepreneurs. These modern entrepreneurs can breed their own clothing brands in fertile soil of Huamao. They will make their clothing business bigger and stronger, but also make Huamao grow into the "Oriental capital of Milan".

With Huamao being a solid backing, the future clothing brand seems to be calling. What are you waiting for, clothing entrepreneurs?