Hongxing Erke 2011 Strategic Launch Meeting Was Held In Xiamen

Wu Rongguang, President of Hongxing Erke group, addressed the conference.

President Wu Rongguang delivered speeches to the conference and summarized the development of Hongxing Erke in 2010, drawing lessons from the excellent experience in 2010, and making new strategic plans for 2011.

Subsequently, President Wu Rongguang toasted all the Hongxing Erke people, playing the brilliant movement of Hongxing Erke in the new year.

It is understood that this conference has commended a group of outstanding development teams and individuals who made outstanding contributions to the development of Hongxing Erke in 2010. The leaders of the company also awarded certificates and bonuses to the winners in person. This is a great drum dance for the Hongxing Erke people who are striving on the front line, and also inspires all the Hongxing Erke people's high spirits.

Looking back on 2010, this exciting and passionate sports year, the major sports brands at home and abroad have also aroused a new round of colorful competition.

In such a fierce competition, Hongxing Erke is like a swan soaring with wings. With constant challenges and innovative spirit of struggle, it overcomes difficulties and turns danger into opportunity. With 7 billion 95 million brand value, it won seventh of China's 500 most valuable brands and ranked 130th in total.

It is also in this year that Hongxing Erke has ushered in the first ten years of the brand development history. The ten years witnessed the growth of Hongxing Erke, from small to large, from weak to strong. Hongxing Erke demonstrated to the world a glorious age of national brand's courage to innovate and keep pace with the times.

In 2010, looking forward to 2011, the society is constantly improving and developing. Hongxing Erke is also facing new opportunities and challenges.

Facing the new round of competition pressure, Hongxing Erke will take the enterprise culture as the foundation, in line with the "down-to-earth, extraordinary interpretation" business philosophy and the "TO BE No.1" brand spirit, continue to deepen the brand building, and continuously enhance the cohesion and centripetal force of the enterprise.

By enhancing the management level of enterprises, we will find a new way to promote the terminal operation and brand promotion, seek innovative breakthroughs, enhance the core competitiveness of the brand, gradually achieve strategic pformation, and stride forward towards the vision of the world's leading apparel brand.

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At the meeting, Hongxing Erke's staff also made many wonderful performances, and won the applause and applause from the audience, which added a bright spot to this conference.

In addition, in order to thank the staff for their efforts over the past year, the company has also set up three prizes, namely, IPAD computers, SONY digital cameras, IPOD, and randomly selected one or two, three and other awards. With the director Sheng's winning the first prize IPAD computer three lucky children, the conference will also be brought to a climax.

Finally, a total of 18 employees were lucky enough to win the fashion awards from the company.

These not only reflect Hongxing Erke's concern for employees, but also show that Hongxing Erke people are positive and advocate "young, fashionable and sunny" lifestyle.

It is believed that in 2011, under the leadership of President Wu Rongguang, all the ERK people will continue to carry forward the Spiritual Banner of "TO BE No.1" and continue to strengthen the core values of integrity, innovation, synergy and efficiency. We should deepen the cultivation of corporate culture, and through the talents strategy of "combining talents and talents together", we will pool the hearts of all our employees into a powerful force to accomplish the grand vision of our company.