Is Lining Curve Entering The Real Estate Business Or Is It Another Way?

Lining entered the real estate market? Anything is possible.

The doubt that Lining came in to be happy and energy saving was not only due to the fact that the paction took place in Hongkong's main board company.

Lining's action has attracted many external associations.

Now that regulation is in place, some clothing and household electrical appliance enterprises have been wading in the real estate industry, and the industry has been holding the hat of "not doing the right thing", which has also aroused the public's concern about the real estate profiteering and ineffective regulation.

Lining has made efforts to boost a new model of "big sports" and began to make a great layout in Shenyang.

In the name of sports, real estate industry has long been a pioneer.

Today, the development of China's industry is out of order, and Xie Yalong, chairman of the industry, is also having a problem.

Lining's follow up is whether competition or rescue is worth pondering.

Lining's entry into real estate is tortuous.

In June 2010, Lining bought 5 billion 479 million preferred stock with quick energy saving through his joint venture with his elder brother. In September, he bought Lining 30.9% of the shares in a happy and energy saving way, and the price was converted into a common stock by Lining brothers.

After the conversion, Lining brothers held a 63.2% stake in energy saving, and became a controlling shareholder of fast energy saving.

At present, Lining intends to rename the company as "extraordinary China".

Previously, the gem company named "Greater China Technology" was pleased to save energy. At the beginning, it mainly engaged in the production and sale of drugs. Unfortunately, no matter whether the stock price or business performance, it failed to get a big breakthrough.

Until last July, Feng Yongxiang, the former major shareholder, decided to cross border acquisition of "happy air conditioner" for manufacturing energy-saving equipment.

At that time, Feng Yongxiang said that if a buyer was willing to offer an ideal price, he would consider selling the listed company.

In August 31st, three announcements were announced on the announcement of "energy saving and energy saving". It also exposed Lining's intention to enter the real estate market: buying 30.9% of Li Ning Co shares with new energy saving new shares and convertible notes, purchasing 400 million yuan for the extraordinary China in sports promotion business, and buying Shenyang project for 700 million yuan.

Through the acquisition of the Shenyang project, we will have the rights and interests of Shenyang trillion trillion Industrial Park 99% and the 100% rights and interests of Shenyang trillion trillion real estate investment. We will have the right to develop and manage the first phase of the construction of the industrial park in Shenyang Development Zone and the development of chesspan mountain land.

In the announcement, a project named "Shenyang eco city" shows Lining's "great skill".

The project is said to be an urban renewal project in Shenyang Heping District, with a preliminary estimate of 1 million square meters.

Lining said at a subsequent press conference that the project involved 40 billion yuan in capital and 5 to 8 years in construction time.

It is said that the government of the peace zone will assist Lining in obtaining the land development eco city project, but must fulfill the auction procedure.

Some media personages went to Shenyang to find the project according to this statement, but they did not know the exact location.

According to an official spokesman for the peace zone, the redevelopment of the old area is still too early. At present, the site is not finalized. At least two years are needed.

These large volume of land development projects undoubtedly make real estate businessmen very jealous. Lining chose this place to try sports leisure real estate.

Through the above series of operations, at present, Lining has got two blocks of chessboard hill and Industrial Park in Shenyang, and is likely to get the "eco city" project block of the peace zone in the future.

The real estate industry with sports as its theme has been practicing for many years.

But what is better than the Chinese industry is that in addition to sports elements, Lining has also added the current popular concepts of "green", "eco" and "low carbon".

According to the express energy announcement, the development of sports and green theme areas can be regarded as the continuation of the development of green related businesses.

This kind of business mode that combines sports and environmental protection, healthy living environment and other factors is exactly the "big sport" advertised by Lining.

For the external questions, Lining, who has always been low-key, has come to the stage to explain his strategic intentions publicly.

Lining said that this reorganization mainly reflected his determination to develop "big sports" and set up a more flexible holding platform.

He said that in the face of fierce market competition, Li Ning Co needs a broader development platform and larger development space. The ultimate goal is to develop sports industry in China instead of simply sporting goods.

It is not overnight.

Sports industry involves not only a competition, a sportswear that people see, but also a lot of industries involving the use of real estate and new technologies. "

Lining is not shy about getting involved in real estate development.

Lining stressed that the restructuring will not affect the development of Li Ning Co's business.

After the reorganization, all the sporting goods business is still developed by Li Ning Co alone, which will not affect Li Ning Co's management strategy, business policy and independence.

Lining said frankly, "seeing the housing demand in the process of urbanization in the mainland has not yet reached the flood stage", and the company has several years of operation experience in the Shenyang project itself. In the future, the real estate team will be responsible for the project in Beijing.

However, it is not easy to engage in capital intensive real estate industry, and Li Ning Co will no doubt face great challenges in financial resources.

According to the mid term earnings report released by Li Ning Co recently, the company held cash 14 billion 360 million yuan, and according to the express energy saving report, the company's cash was HK $4 billion 400 million (about 3 billion 872 million yuan).

From the two companies holding cash situation, Shenyang eco city's investment of 40 billion yuan is indeed an astronomical figure. Moreover, the company needs cash to maintain the normal operation of the original industry.

In this regard, Lining also acknowledged that the development of new businesses, new platform for capital expenditure is indeed very large, need large-scale financing.

He said that financing methods will be diversified, and specific ways are still under study, such as rights issue, but there is no stock allotment plan at present.

Lining has expanded the business similar to that of China, which makes the industry think about it. Its purpose is to divide the food market or secretly cooperate.

Lining's Shenyang project involves Shenyang trillion trillion Industrial Park and Shenyang trillion trillion real estate investment two companies, and its big stockholders are Beijing trillion trillion investment management company (hereinafter referred to as "Beijing trillion trillion").

It is understood that the Beijing megabyte industry is closely related to the middle body industry.

Lining and the industry in China are intermingled with Beijing trillion.

The middle body industry belongs to the mainland central enterprises. The major shareholder is the State Sports General Administration. Its business includes fitness, competition management and sports theme real estate development. Last year's turnover and net profit were 830 million and 51 million yuan respectively.

In fact, the name of the project has hinted at the existence of the industry behind the scenes.

"Olympic Garden" and "China Olympic Plaza" are all brands of China real estate industrial real estate. According to China sports industry, the "Olympic Garden" brand is exclusively authorized by the National Olympic Committee to be used by China sports organizations. Therefore, the relationship between Beijing trillion and China sports is gradually emerging.

A logical guess is that Lining knows the real estate investment project of Beijing trillion in Shenyang through the State Sports General Administration and the China Sports Association.

Or on the contrary, Beijing trillion trillion hopes to find investors, through the State Sports General Administration, the relationship between China and the body industry to find Lining, or Beijing trillion trillion controller and Lining is friends.

Therefore, we should take the acquisition of Shenyang project as an in-depth cooperation between Lining and China sports industry and even the State General Administration of sport.

In this regard, the public has many doubts.

Wei Jizhong, chairman and current president of the former China sports industry group, responded that "the real estate we are doing is the concept of real estate in sports. There are many sports facilities in the Olympic Garden project." Mr. Wei Jizhong said.

Real estate is only one of the three businesses in China. Now the absolute value is relatively large. In the future, with the development of the other two businesses, the share will drop. "

China sports industry has joined hands with Wantong real estate and Sanya Municipal People's government to build Sanya Olympic International Village.

The project is located in Haitang Bay, Sanya (Beijing Mega Huan is also involved in the project), with a total area of about 2200 mu, with a total construction area of about 350 thousand square meters, including five major functional areas, including culture, sports, conferences, holidays and business. The total investment is estimated at 5 billion 200 million yuan, and the overall plan for development is 7 years.

This project is supported by relevant departments such as International Olympic Committee, the Chinese Olympic Committee, the State Sports General Administration, the Hainan provincial government and the Sanya municipal government.

But since signing the contract, it has been shelved.

Today, Xie Yalong has been arrested, which will undoubtedly add to the prospect of China sports.

To grasp the brand authorization and many resource endowments in the industry, it is absolutely difficult to give up the long running sports real estate.

At this time, the introduction of Lining, a prestigious sports industry, came to the rescue field, which is very sensible to the outside world.