Looking At The Innovation Of Enterprise From The Title Of "Most Innovative Network Business"

At the end of the year, the major authorities, news media and enterprises and institutions are summarizing and taking stock of the work in 2010 in various ways. The analysis reports and ranking lists of the economic circles and various industries have also been released.

Network high-end men's clothing brand --

In recent years, after countless models have been copied, countless industries have been shuffled, and countless companies have been swallowed up or eliminated, they have focused their eyes on "innovation".

Even some companies have put up slogans: only innovation can have a way of life, only innovation has food to eat. So, the brand men's clothing that has just been in operation for a year has its advantages.

Business innovation

The brand men's clothing is the online menswear customized brand of Beijing cool Clothing Co., Ltd.

Cool gentry has 15 years of successful offline customization resources and customization experience. It is one of the earliest companies specializing in group clothing customization in Beijing and even in the whole country.

Since its inception, has been engaged in professional group clothing custom business.

However, in the course of their operation, they found that many customers wanted to try to customize their clothing besides the group dress.

There are business opportunities if demand arises.

The key is how to achieve production at low cost.

Some customized companies have set up a physical store to be customized and tailored, but because of rental costs and procurement costs, they are either closed or open.

It is impossible to achieve scale production and meet the wide range of personalized needs.

With the rise of e-commerce and the change of people's shopping mode, Gushen management is acutely aware of the need for bold innovation to seize the opportunity and occupy the market.

After fully studying and solving some technical problems, an online customized business and website for men's senior men's clothing, located in adult men, was born.

This is the origin of the brand men's wear and the brand name net.

Technological innovation

In its operation, Gushen clothing company has been guided by customer needs, focusing on services and products, and actively developing and innovating various service technologies, tools and projects.

At present, there are more than ten leading technologies, patents and copyrights such as "tailored technology", "group pre production management technology" and "electronic control technology for reprocessed products".

And first put forward the goal of "group fitting and tailoring, one fit rate 95%". It has found a major quantitative evaluation index for the group occupation garment industry. It has been widely recognized by the industry and customers. It is a rare professional enterprise that can provide both male and female occupational wear products and services at the same time.

Online customized senior men's clothing, although cool gentry's 15 years of successful customization experience and the patented technology as a powerful guarantee, brand men's clothing also need to carry out technological innovation, so as to realize the seamless connection between garment customization and the Internet platform.

The most difficult thing is not to face the problem of scale.

A professor criticizing a clothing company inspired Huang Yuenan, general manager.

"How can a few sizes ensure clothing fit? Unless they provide special sizes."

If the number of shapes is so much that it is enough to cover all the people, and the spacing between the sizes is small enough to make people feel the difference, can't they make the garment fit? After discussing and analyzing the statistics of the volume of over more than 10 million years, it is found that three sizes are the basis for selecting the number of customers. The customized number of the size system can be customized to ensure that the fit satisfaction rate is over 95%, while 95% is the highest level of the tailored industry.

"95% people need only three sizes, and only 5% of them need more than one size, so they can make fit type."

This is the code for the type of men's wear.

The pattern system of today's Mens men's wear is developed on the basis of the above statistical analysis according to the password customization method, which eliminates the obstacle for the online customization.

Product innovation

General manager Huang Yuenan has put forward higher requirements for products after he can smoothly and freely "Customize" men's clothing.

He believes that through the e-card business platform, we must enable customers to truly achieve personalized clothing.

The so-called personalized clothing has two meanings, the first is to fit, to tailor, to use the simplest way to supply more than 95% of the people fit clothes; the second is rich in style, according to different people's culture and aesthetics to provide clothes.

Just like custom shirts, men's suits provide nearly 3000 sizes, so that there is always a size fits.

In addition to fit, customers can also choose their own colors, fabrics, collar, sleeve and even texture.

At the same time, fashion, fit, shape, refinement, convenience and cost-effective are also the basic requirements for customized products.

Designers of the brand men's clothing are shuttling in all kinds of high-end fashion venues, and even the exhibition hall and storehouse of the major textile manufacturers. They discuss fashion trends, fashion trends, fashion magazines and fashion information with all kinds of fashion people, capture fashion information, search for the latest fashion fabrics for the brand men's clothing, and apply the latest fashion elements to the design of the brand men's clothing.

At the same time, the type of men's clothing discarded the way of cutting with bare hands on the fabric, but used the template to cut and produce the industrialized mode.

Customers customize any clothing and brand men's clothing. They have already prepared the model, and have been repeatedly designed and adjusted by the designer. Not only that, but for each new fabric, they should try out the sample clothing, and design and adjust the model according to the different fabric performance. The sample clothes on the brand website are the sample clothes that are successfully manufactured, and make the customized clothing version more guaranteed.

In addition, the brand men's clothing has done a lot of work in pursuit of refined taste.

Whether it is raw materials, production processes, special equipment, or packaging and other links, strive to do fine.

They use CAM electronic cutting equipment (commonly known as electronic cutting bed) instead of manual cutting, and use high pressure setting equipment for ironing. These high voltage setting ironing equipment not only has mould, but also has great ironing pressure, so that the product's molding time is longer.

Even the brand shirts are produced like the production of suits, and a large number of high-pressure molding equipment with moulds are used.

Although men's clothing is developed according to the principle of luxury and luxury and customized service, the price of the product is only 1/3 to half of that of the grade garments.

According to Huang Zong, the brand men's clothing will maximize the role of the Internet, improve business management, reduce costs, and let customers get more benefits.

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Marketing Innovation

The Internet redefines the media, and brings us into the era of media since anyone or institution can publish messages through the network platform.

Sina micro-blog has attracted the attention of a number of enterprises and celebrities. DELL, BMW China, China Merchants Bank and so on have registered accounts on Sina micro-blog, and have carried out interaction with the audience, attracting a large number of fans' attention.

In order to attract more popularity, these enterprises and celebrities have launched quiz activities, some have been collecting activities, and others have sent prizes to cash for their eyes.

Cai Wensheng, the station master, was a personal webmaster who sent 16 iPad to fans over ten thousand times. "No one replied? Send iPad!" has also become a new topic of micro-blog.

Huang Yuenan, general manager of model Menswear, was the first batch of registered Sina micro-blog to launch self media marketing.

From the recent Huicong network, speed road network and advertising magazine, micro-blog marketing has made an exclusive interview with him.

He is also known as "the first Chinese business leader."

　　從09年開始，黃岳南及型牌男裝的新浪微博開展了一系列的營(yíng)銷活動(dòng)：元旦聯(lián)歡晚會(huì)的圖文直播，是微博營(yíng)銷的經(jīng)典案例;2010年5月的“讓勞動(dòng)更值錢”活動(dòng)，掀起了強(qiáng)烈的社會(huì)關(guān)注，對(duì)勞動(dòng)價(jià)值的討論也一度成為微博的熱門話題;2010年首屆父親節(jié)征文活動(dòng)，邀請(qǐng)粉絲來寫關(guān)于父親節(jié)的感人故事，以定制襯衫為獎(jiǎng)品，獲獎(jiǎng)?wù)呖梢栽谛团凭W(wǎng)免費(fèi)定做一件襯衫，型牌男裝還會(huì)在父親節(jié)之前把襯衫快遞到指定地點(diǎn)，該活動(dòng)還邀請(qǐng)了微博上知名的微公益大使梁樹新作為特邀嘉賓，對(duì)參賽的文章進(jìn)行點(diǎn)評(píng);型牌網(wǎng)也開展了型牌咖啡屋有獎(jiǎng)?wù)魑幕顒?dòng)，邀請(qǐng)網(wǎng)友分享穿衣背后的故事和不同的心理體驗(yàn);剛剛過去的2011年元旦，型牌男裝又大力策劃組織了一場(chǎng)豐富多彩的長(zhǎng)達(dá)四個(gè)小時(shí)之久的全體員工新年聯(lián)歡會(huì)，同樣在新浪微博做了圖文直播，并同時(shí)開展競(jìng)猜表演節(jié)目前三名贏取ipad大

Award winning and competitive guess Huang total performance content wins the gift activity, has had a very unforgettable evening with the majority of fans.

The netizens who won the awards and gifts were even more surprised.

Huang Yuenan's Sina micro-blog already has more than 70 thousand fans, he said: for the Internet customers, how to do this "empty call"? We should explore the network marketing.

When a customer wants to have a deeper understanding of the brand, he should be able to find a lot of material. At this time, blog is a platform that can truly reflect the views of the CEO on his own brand. I am used to writing some views as a "database", so that when the customer has the desire to understand the brand, he will know that the brand owner is called Huang Yuenan, and then turn his blog down to see what kind of person he is, and what stories are behind his brand.

In Huang's view, marketing must first understand the needs of customers, and then provide a product and service to meet this demand.

In a sense, clothing itself is not only an object made of fabrics, but it is still a psychological feeling, and it is a spiritual need in the heart.

Service Innovation

All actions should take into account the feelings of the people. Whether they are products, services, marketing or management, they must put their feelings in the highest position, balance, coordinate and study.

This is the management principle of the brand men's clothing, and also their standard of handling.

In order to ensure that customers can customize their products to the satisfaction of their expectations, the mens men first offer experiential custom-made services.

Experience products are specially designed for custom-made custom-made service, to verify the correctness of the size and to understand the quality of licensed products.

If you have made the experience product, you can return it unconditionally within the stipulated time if you are not satisfied.

For expensive non experiential products, free men's fabric material mailing service is available for you. You can know the texture and color of the fabrics before making them.

After signing the contract with customers, all volume data can be maintained for ten years for customers to inquire and browse, and provide clothing knowledge consultation for customers free of charge.

At the same time, the menswear men's clothing designed for the customer's outstanding men's wear products will provide a limited supply to highlight the individual value of the product.

In each custom made garment, we also need to sew the logo with personal name and logo on demand.

In case of quality problems, the brand men's clothing will compensate for the same product. If the repair is over once or the circumference size is adjusted to exceed 2 centimeters, it will be remade for the customer.

Wait.

The service of "brand men's clothing" embodies the human concern of "customer first and people first".

The brand men's clothing starts from the human, starts from the reality, but also wins the future with the innovation, serves for the human.

Fully understand the needs of customers, use various innovative means and services to help customers more easily design and customize their own fit and stylish clothing, highlighting their individuality.

It is precisely because of this, in the world network business 2010 color rich list selection, many senior judges have been unanimously affirmed, in one fell swoop to win the world network business "the most innovative network business" title.

This article is reproduced from China's Internet industry social media - speed road network: http://www.sootoo.com/content/81926.shtml