Metersbonwe Launched The &Nbsp; &Nbsp; The Test Of Water E-Commerce.

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For the future development of Smith Barney, the new online shopping platform will be launched before the new year's day in 2011. This means that it is very likely that the United States will open up a new commercial world in the next ten years.

The company also said that the company will take e-commerce as the vertical integration platform of value chain, and explore the pformation of the clothing industry sales mode, thereby winning a huge future market.

Nowadays, with the rapid development of e-commerce and the popularity of network terminals, people's habits of clothing consumption are gradually changing. Online sales have become a major trend of clothing industry.

Especially after the success of the clothing e-commerce platform led by van geslpin last year, it has greatly stimulated the brand clothing enterprises under the traditional offline sales mode. Therefore, many mainland brands have the impulse to lay the pipeline on the line.

It is undeniable that with the rapid increase of rental costs of labor, labor, raw materials and commercial real estate, the brand clothing enterprises can greatly save the rent of open stores and effectively control the production cost by selling online stores. However, for the traditional channels that have not yet fully built up mature brands, it is not appropriate to simply expand the channel expansion mode on the network channel.

For the majority of garment enterprises in China, the way to expand the market is still the traditional channel model of general agents, franchised stores or shopping malls.

If the traditional channel has not yet been managed and matured, it will see that the industry giant has launched the online shopping platform and hastily tried to test the water e-business.

Moreover, for the industry giants such as US bond and Lining, the introduction of e-commerce platform has some irresistible "helpless" background.

Take Lining as an example, as early as in 2007, Taobao began to sell Lining products on a large scale. The search data provided by Taobao showed that its number of stores was more than 30 thousand.

Spontaneous e-commerce channels have emerged. If Lining does not develop new network marketing channels in time, his brand image is bound to be damaged.

Therefore, Lining carefully launched the online shopping platform after the investigation, announced the selective sale of its brand products.

At present, the domestic e-commerce environment has matured, but not all enterprises are suitable to take this road.

The future development of the industry needs more innovative modes of circulation and the birth of channels, but the key is that the process of planning and implementation needs to be cautious.

After all, even after the online shopping platform was launched, even the US bond company emphasized that the platform purchased by the company still needs to learn from the experience of MC brand before, and the company will promote it more prudently and strictly control its cost.