Young Shoemaker "Foot" Chase Entrepreneurial Dream

"Nowadays, it is an objective reality for college students to find jobs.

In 2008, Li Bei, who was also a junior at Hubei University of Economics, was introduced to the company by a Shenzhen Internet company. The monthly salary was not low enough to become a promising white-collar worker, but he gave up a more stable job and chose to sell shoes.

"Working environment is too restricted, I prefer freedom.

Plus family environment and girlfriend and other external reasons, or want to start their own business.

Li Bei told reporters.

In early 2009, Li Bei was pferred back to Wuhan.

It happened that a relative in his family was making shoes in foreign trade, which created an opportunity for him to enter the shoe industry.

In his spare time, Li Bei went to Guangdong's foreign trade factory to do market research. "A period of investigation found that many foreign trade enterprises were trying to pform in order to better survive, considering exports to domestic sales, from simple factory processing to gradually opening the market."

Li Bei told reporters that he was lucky enough to be able to find a partner with his ideas in a relatively short time, and the owner of the factory also hopes to cooperate with Li Bei to speed up the pformation of shoe factories.

First attempt to lose millions

In 2009, complacent Li Bei carefully designed the 6 most popular shoes at present, and contacted the leather supplier. "The first time, there was no experience in making a business. To make shoes, we must choose the best materials, start too high, and ignore the style of shoes."

Li Bei raised 100 thousand yuan to his family, and he designed the shoe factory in Guangdong with 6 models, and told his own idea to the boss of the factory. "I plan to produce only 10000 pairs at the beginning, and set up two offices in Wuhan and Nanjing after the establishment of the company.

Specifically for wholesalers in Wuhan and Nanjing.

Li Bei made an analysis and investigation of the shoe market in Wuhan, and she lived in Wuhan from a young age and had a better understanding of Wuhan.

However, as the factory owner insisted on the request, he finally invested 2 million 400 thousand yuan, altogether produced 24 thousand pairs of leather boots, and set up offices in eight cities such as Beijing, Wuhan and Nanjing.

This time, the blind and hasty investment has caused Li Bei and others to suffer a great loss. Because of the single shoes, the high price of leather, and the lack of brand publicity of the products, the 24 thousand pairs of shoes have fallen into a slow-moving sale, and they have made them lose millions of dollars.

"I remember that when the 8 offices were first established, the monthly telephone charges were over 1000 yuan."

Unable to get away from Wuhan, Li Bei can only communicate with 8 office managers by telephone. When sales are in a bottleneck, he often encourages them to deal with sales pressure optimistically.

Start again steadily and steadily

"Although I lost so much money, but because of the quick reaction, I put my focus on the office in Wuhan, and I soon lost the 100 thousand yuan debt owed by my friend."

After rethinking, Li Bei and the boss of the factory agreed that the original 20 thousand nearly unmarketable shoes, Li Bei did not leave a pair, to the factory owner to deal with.

Then they re agreed, Li Bei was responsible for sales, and factory owners were not involved in business.

Li Bei's office in Wuhan is mainly responsible for supplying goods to wholesalers in neighboring cities of Hubei, or directly giving them to local shoe stores, and they are responsible for consignment products.

"Because of the high factory price, many wholesalers keep lowering our wholesale prices."

During that period, Li Bei was very upset. A pair of shoes, which cost 100 yuan, could earn some money at the beginning. But later, in order to avoid inventory, a pair of shoes could only be sold at cost price.

"Because our shoe brands are not famous enough and suffer losses, these wholesalers are reluctant to sell our products, so we can only lower their prices and deal with them."

Instead of letting others sell, it is better to set up a chain store. Li Bei has been thinking about the way out for the company.

"I have visited several shoe companies that have developed better in Wuhan. Most of the companies are based on consignment products, and the advantage of our company is its own brand, as well as fixed factories and designers."

In April 2010, Li Bei's first retail store opened in tiger springs, where the traffic volume was large and most of them were students.

Considering the consumption level of the students, Li Bei's tiger spring shoe store sells low priced shoes. "The students pay more attention to the style. Under the premise of guaranteeing the quality, we focus on the design of the shoes, and the price is about 100 yuan."

Half a year's development, tiger spring store sales performance climbed steadily, business is good, a month's sales amount to more than ten million yuan.

In October of 2010, Li Bei opened the store at the gate of the division, and he had planned to set up a shop on Taobao to combine with the sale of the entity store.

"Because of entrepreneurship, I have to touch many things that I have never touched before, such as CAD design and management knowledge."

Li Bei told reporters that young people should not only have a short passion to start their own businesses, but should also stick to their goals.