NOVO&Nbsp; MANIA2011 Strive To Build An International Fashion Show.

With the expansion of China's garment market and the improvement of its global status, many domestic fashion exhibitions that are not identical to the market segments, let the international fashion trend relying on exhibition and trade platform enter the Chinese market, and the brand is at a loss.

International fashion brands need an international and fashion oriented exhibition to provide an accurate platform for China's emerging market.

For distributors, agents, brand buyers, chain corporation and shopping centers all over the country, they are also struggling to find a personalized brand that can meet the needs of the 80's after the rapid growth of the new generation of consumers in the 1980s.

March 2010, the first session

More than 150 top tidal products will appear in the world

According to the NOVOMANIA2011 organizers, the current exhibition area and the exhibitors' brands will achieve an increase over the first time.

The last exhibition area is less than 10000 square meters, the current more than 18000 square meters, and it is expected to reach 35000 square meters in 2012.

At present, the investment situation has nearly 80%.

There will be over 150 top international fashions.

The four floor "Denim cowboy frenzy zone" has confirmed that the international trend brands include ABLEJEANS, DANIELEALDESSANDRINI, ANDREWMCKENZIE, CKJEANS, DDP, LACOSTELIVEFREESOUL, BRAYSTEVEALAN, GURUJEANS, EDWIN, ENERGIE, ENERGIE, GURUJEANS, ",", ",", ",", ",", ",", "and".

The first floor "Street&Sport Street dynamic area" has confirmed that the participating brands include ANYWALK, CIRCA, FLYLONDON, DICKIES, FALLEN, MANHATTANPORTAGE, BILLABONG, NIXON, THETHING, SMITH, and so on.

The first floor "Fashion&Chic fashion district" has confirmed that the exhibitors have DELYLE, LESPORTSAC, TOKIDOKI, THREADLESS and so on.

Among the last exhibitors, the VF group, the fortune five hundred group, is one of the largest apparel listed companies in the world. After last year's perfect cooperation, this year expanded the exhibition brand to six, including EASTPAK, LEE, KIPLING, WRANGLER, THENORTHFACE and VANS.

It is reported that many brands participated in the first exhibition, and so on, started to call for the second time.

It is expected that there will be more than 5000 shopping malls, shopping centers and distributors, agents and brands.

Exhibition brings new opportunities

This NOVOMANIA Shanghai international fashion trend brand clothing exhibition will inject more new elements, hand in hand the first Davies SAVILLS (SAVILLS) new exhibition exhibition - "China retail real estate exhibition", the introduction of more than 100 retail real estate developers, department stores, fund companies and group enterprises, to show the retail market full range of industrial chain structure.

Facing the new generation of young consumer groups, this attractive and influential retail customer group, its single, lack of differential competition and brand management of the retail real estate mode has long been unable to meet their pursuit of fashion.

NOVOMANIA2011 China's retail real estate exhibition area also came into being, so that retail stores and shopping centers can find brands and distributors that match their location.

At the same time, for brands and distributors, we can more effectively implement the plan to enter the domestic market together.

The organizers said that in recent years, the rapid development of China's retail market has attracted large retail brands from all over the world to seize the Chinese market with 1 billion 300 million consumer groups and flourishing.

It is estimated that the total supply of Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu will reach 6 million 500 thousand square meters in the next three years, and the booming retail industry will stimulate the rapid development of China's retail real estate market.

In addition, after the financial crisis, China's retail market has maintained an alarming pace of development, and some powerful retail enterprises have begun to restart the pace of rapid expansion.

It is reported that NOVOMANIA2011 specially invited German designers to combine the exhibition theme "CROSSOVER" (cross-border and fusion) to carry out the overall design and planning of the exhibition hall's visual space.

From the Chinese Red Gate with great sense of line design at the entrance of the exhibition hall to the natural atmosphere created by the current concept of environmental LOHAS, designers in many details have consciously integrated into the Chinese elements to interpret the concept of NOVOMANIA exhibition.