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Hundreds Of Garment Companies Queuing Up To Compete For Temptation And Confusion

2011/1/18 10:47:00 120

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According to industry sources, nearly 100 textile and garment enterprises are waiting outside the capital market. Although there are many people who have been repeatedly sprinted back and forth, the so-called "temptation of listing" still inspires a large number of companies to go forward.

The main financial data of several textile companies were listed before and after two years, and the conclusion was: fame and gain, even among Forbes's global rich list.

Zhou Chengjian, chairman of the American Apparel, has been ranked 307 in the latest Forbes global richest list.

The leap of capital

Listed in recent years

Spinning enterprises

The results were gratifying: the total assets of Pathfinder increased by 225%, operating income increased by 39%, net profit increased by 69%, the total assets of the United States were increased by 146%, the business income increased by 42%, the net profit increased by 61%, the total assets of the company increased by 134%, the operating income increased by 37%, and the net profit increased by 97%.

NetEase released the "2010 clothing industry development survey report" shows that more than 50% of garment enterprises have plans for listing in the next two years, while more than half of the enterprises believe that this will impact the existing brands.

Reality shows that the 28 law (20% of the dominant enterprises will own 80% of the profits of the industry) is being strengthened, and the industry profits are concentrating on enterprises with high market share and large brand influence. In the process of industry pformation, once the competition pattern is solidified, it will be hard to surpass.

The textile and garment industry has gathered a large number of private enterprises in the past historical development. After listing from private enterprises to public companies, it has obvious advantages in corporate governance and scale expansion.

An example of a listed textile enterprise confirms the fact that the "listing strategy" completes both internal and external repairs at one stroke.

In June last year, the joint venture shares that had just been listed made a net profit of 126 million yuan in the first three quarters of last year.

"Since the company changed its Limited by Share Ltd, three documents have been made and the board of directors, the board of supervisors and the general meeting of shareholders have been strictly followed according to the requirements of the three meeting system.

It also hired consulting management companies to restructure their functions, post sorting and process reengineering.

The head of the joint securities and Securities Department said that listing not only regulates corporate governance, but also more importantly, financing accelerates the construction of brand marketing network system, helps companies pform their own brand enterprises, and gain new profit points and opportunities for future development.

A staff member who is preparing to go public has revealed that the company is trying to infiltrate in various ways.

capital market

A shares and H-shares require higher quality of listed companies. If they attack domestic A shares and H-shares, they will fight for listing in offshore capital markets.

Although the financing ability of offshore capital markets is uncertain, it is still worth trying to lay aside the many benefits beyond financing.

Because in addition to financing, become a listed company, will receive preferential policies and attention, enhance the capital of foreign negotiations, increase the opportunity to introduce strategic investors, etc., "these are beyond the resources of money!"

Financing convenience guarantee subsequent supply

Another attraction of listing is that private enterprises get rid of the bondage of bank loans in financing. IPO, additional issuance, rights issue and other ways of financing ensure that the subsequent supply of funds can continue to flow.

Shareholders, brokerages and institutions have become the free platform to spread the brand influence, laying the foundation for enterprises to develop the "large-scale and multi brand" mode and attracting the eye movement of international capital.

Smith Barney

After the listing and financing of clothing, the channel expansion and multi brand strategy were launched immediately, and the MC brand was launched. Although the profit growth was affected by the high cost and construction period in the short term, the three quarter began to turn the corner.

In the three quarter of 2010, the total revenue of the United States apparel business was 2 billion 309 million yuan, an increase of 83.7% over the same period last year, with net profit of 280 million yuan, up 310% over the same period last year.

The company also took the initiative to launch online shopping brand, forming a pattern of jointly promoting MB, MC and online shopping brand.

Listing can also enhance brand influence for enterprises.

After the listing of the company, the company launched the sub brand L2 with its brand operation experience and listing opportunity, opened new stores, opened up multi line battlefields, and launched "event marketing" around the listing and listing 1st anniversary to enhance brand awareness.

Nie Wen, the brand director of the company, said that the future expansion of the channel and the brand communication are the focus. Li Lang needs international reputation. The choice of listing in Hongkong also takes into account the concern of international capital.

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After the launch of the joint stock company, the "DOUBLECOIN" spot fabric and the "JAMES" clothing are being promoted through the display of spot fabrics and the flagship store of clothing brands.

At the same time, the overall business expansion has also been carried out smoothly. The world's dyeing and finishing industry has set up a comprehensive cooperation agreement with the joint development company of the world's dyeing and finishing industry, including the Ministry of internal trade and the Japanese Ministry, Singapore's TEDA, Huntsman, Germany, kkkai and Hongkong Lixin.

Rejection of listing is due to fear of pparency.

Listing is not a business without risk.

Choosing a listing means that the company must be pparent gradually, disclose information to investors and the public regularly, disclose the company's financial status, and face strict scrutiny and supervision.

In addition, due to the gradual sale of shares of the company, we can not exclude the possibility of dilution of the company's shares. Once the directors' control of the company is weakened, the direction and strategy of the company's operation will be dominated by the main investors.

These factors are also some of the reasons why some textile and garment family businesses who are deeply rooted in the market have refused to be listed on the grounds of "no bad money".

Last year, Tianshan textile insider trading case was investigated by the SFC, which involved a series of scandals. The SFC announced that Yao Rongjiang, general manager of Xinjiang Katie investment limited liability company, and Cao Ge, deputy general manager of the company, were suspected of insider trading and disclosing insider information crime.

After that, its independent financial adviser, Hongyuan securities, was also suspected to be involved.

The disclosure of Jiangsu's three friends was undisclosed in time, truthfully, accurately and completely, and was publicly condemned by the Shenzhen Stock Exchange.

Some "quasi listed textile companies" also had to run again because they were denied access to capital markets because of suspected related pactions.

From the current enthusiasm of listed textile and garment enterprises, we can infer that so far, the profits brought by the listing are far more than the risk factors.

Under the demonstration effect of wealth, some textile and garment enterprisers who cling to traditional family businesses have also changed their ideas because of their strong capital strength.

In the parallel pattern of economic pformation and capital competition, without participation may mean elimination.