Wuhan Shopping Malls Collectively Pform &Nbsp; Department Stores Are Segmented Again.

Is it a coincidence or a great minds think alike? In the past few years, local businessmen in Wuhan have been catching up with each other.

Department store chiefs pformation

As if overnight, shopping centers, urban complexes, Moore city and other words have become the most frequent words in the department stores.

According to the planning of Zhong Bai group, it will focus on building five modern shopping centers in Wuhan. Wu Jiashan will build a 300 thousand square meter.

Another leading business group in Wuhan's retail industry, a week ago, also announced plans for the development of Moore city in Wuhan and two tier cities in the province a week ago. The site of Moore city in the south of the Yangtze River has been determined in addition to the opening of Wu Shang Mo town in September.

At the same time, it started construction at the shopping mall of 130 thousand square meters in Shiyan, and welcomed the guests at the end of the year. It has signed 150 thousand square meters of Huangshi modern shopping mall project with Huangshi, and opened two years later; the Xiangyang moshang new Moore city project has entered the stage of planning and design.

Similarly, the shopping mall is also focused on the three year old Yintai department store.

At the end of last year, after a 248 million purchase of the New Century Shopping Center in Suizhou, Yintai claimed to build a large scale commercial complex in the local area.

In addition, Yintai will accelerate its expansion in Hubei, and focus on developing a shopping mall with a single area of 100 thousand square meters in Wuhan, and set a plan to open 20 stores in Hubei in five years, so as to realize the pition from single department store to shopping mall in Wuhan.

Nearly 40 big

Looking back on history, the wave of pformation in Wuhan's business community is exactly the same as that of Daxing department store in Wuhan in the past ten years.

Since the successful appearance of Wuhan square in 1996, Wu Shang Group has five department stores in Wuhan City, six new stores in Wuhan, and three stores in Dayang department store.

In addition, Qun Guang Plaza, Wangfujing department store, Yintai department store, Fahrenheit department store and so on appeared one after another to divide up the original consumption market.

Statistics show that at present, there are nearly 40 department stores in Wuhan's core business district.

In many business circles, department stores face and shoulder side by side.

The single way of competition among department stores has become a common problem in this industry.

On the occasion of the killing of Wuhan's single department stores, the department stores, supermarkets, restaurants, theaters, and photo studios are also eating, wearing, using, playing and many other functions.

Such as the opening of the end of the year Wangjiawan Wuhan Moore City, water chestnut lake Wanda Plaza and so on.

Wuhan, known for its retail industry, is facing a breakthrough.

In this round of pformation of department stores, the experts hold a positive attitude.

Professor Wang Tao, director of marketing department of Wuhan University, has said on many occasions that the development of shopping centers is in line with the general rule of retail development: the western retail industry has undergone 4 revolutions, one of which is the upgrading of the department store to the shopping center.

Cheng Jun, chairman of Zhong Bai department store, believes that in the next ten years, Wuhan will usher in the competition era of Moore city.

In his view, consumption patterns have changed a lot. Citizens are no longer shopping simply shopping, but shopping, entertainment and leisure.

Market cake re cut

According to incomplete statistics, there are 26 commercial moles built, built and planned in Wuhan.

Some market participants expressed concern that over the next period of time, will there be excess local shopping centres?

It was not until the year before last that we began to turn losses into profits.

The head of China Merchants and marketing Mau said, "it is not" to make a department store to be a Moore city ", nor to copy the foreign experience completely. Large moles need 3 to 5 years to cultivate the market very well.

"Shopping center is the mainstream form of retail business in the future, but there will also be a possibility of oversupply and overcapacity."

Wang Tao bluntly said that the traffic pattern changes of new subway and cross river tunnel will bring new population gathering points and form new investment hot spots. The government should make overall judgement on Moore distribution points.

However, some people disagree.

Supporting this argument is a set of figures: last year, Wuhan's total retail sales of consumer goods for the first time exceeded 250 billion yuan, reaching 252 billion 300 million yuan, an increase of 19.5% over the same period last year, ranking sixth in the country.

"It can be seen that the consumption energy of Wuhan market is huge."

Five days ago, the news conference of Wuhan's opening to the outside world came to the news that in the next five years, Wuhan will rely on the comprehensive advantages of the city to promote the deepening of two international and domestic markets, and strive to enhance the degree of urban economic exportability and the level of urban internationalization.

Accordingly, some people are optimistic that Wuhan will develop towards an international metropolis, with tens of millions of people on its shoulders. At the same time, it should attract a large number of surrounding urban population to become the central business center, which has provided huge market space for many shopping centers or Moore city.

This also means that part of the old business will be eliminated by the market, and the huge market cake will be re divided by the emerging business.