Fashion Culture In Humen Fashion Industry

　 After the 2010 China Textile Innovation annual conference ended, demand and innovation became the biggest hot spot in the clothing industry. For this reason, China apparel newspaper interviewed Sun Ruizhe, vice president of China Textile Industry Association.

Q: do you think " The 12th Five-Year What is the role of "rich people" in the planning proposal for the clothing industry?

Sun Ruizhe: according to estimates, the capital formation rate of our country rose from 32% in the early 80s to 46.8% in 2009, and the final consumption rate dropped from 67% to 48.6% in the same period.

The lack of consumption is related to the unreasonable distribution of income structure, and the proportion of residents' income in the distribution of national income is low, which has affected the improvement of residents' consumption demand. In 2008, the per capita clothing consumption expenditure of urban residents in China was 1166 yuan, while the per capita clothing consumption expenditure of rural residents was only 212 yuan. In 2009, the per capita clothing consumption expenditure of urban residents in China was 1284 yuan, while the per capita clothing consumption expenditure of rural residents was only 232 yuan. From 2008 to 2009 years, the difference between per capita clothing consumption of urban residents and per capita clothing consumption of rural residents is about 5.5 times. The goal of "rich people" will raise the final consumption rate of the whole society and balance the textile and clothing between urban and rural areas. consumption Ability provides optimistic policy expectations.

The textile industry is closely related to people's life. The textile and garment industry is not only an obvious industry and important livelihood industry of the international competitive advantage, but also an important driving force for improving people's life and having a healthier and sustainable way of life. In the future, the textile and garment industry should become an important part of the strategic emerging industries and an important driving force for the fashion industry.

Q: what do you think? Domestic market demand What role does it play in promoting clothing development?

Sun Ruizhe: from the national strategy, domestic demand must be an important support for economic development. Let us give you two examples: one is the advanced developed countries, the other is the developing country, India. Their domestic demand exceeds 92% and 88%, and China's 2008 figure is 72.8%. Economic development has made objective demands on structural adjustment, and the ratio of domestic demand to the proportion of the entire demand must be raised. Over the past two years, sales of textile and garment enterprises above Designated Size have been steadily improving in the domestic market, and this year is close to 82%.

Q: how do you think the demand driven industrial innovation capability should be understood?

Sun Ruizhe: to truly promote the "demand driven" connotative growth mode at the industrial level, we need to continue to run through the four main lines of technology, talent, brand and sustainable development in the system engineering of industrial innovation capability.

First of all, it is to accelerate the development strategy of science and technology and industry. Green, low carbon technology and industrialization as a breakthrough point. Last year, the US launched the green economic recovery plan and the EU's green technology research and development plan, all of which were aimed at shaping new competitive advantages and seizing the new commanding heights.

Second, speed up the strategy of talents. The internal quality of human resources has replaced the size of human resources and is the key guarantee for the strategic breakthrough of China's textile and garment industry from "textile power" to "textile power".

Thirdly, it is to accelerate the brand strategy. Brand competition has made qualitative changes in the competition pattern of textile and garment industry: personalized competition has gradually replaced homogeneous competition, and value competition has gradually replaced price and quantity competition. For brand development strategy, it is necessary to enhance the added value of brand and take the innovative path of connotative development.

Finally, we must accelerate the strategy of sustainable development. The rational layout of domestic demand market and regional structure and industrial structure has established a dynamic mechanism for sustainable development of the textile and garment industry, and the development of energy saving and environmental protection and new technology has also provided the market basis and technological guarantee for sustainable development.

Q: what is the ultimate goal of industrial innovation?

Sun Ruizhe: the ultimate goal is to improve the competitiveness of the industry, realize the high degree of industrial structure and rationalization, and finally grasp the right to speak in the global value chain system. As an innovation system adhering to the four main development lines of technology, talent, brand and sustainable development, the standard discourse power and the fashion discourse power will be combined to create a variety of innovative infrastructure projects, from the hard power and soft power level to win the right to speak in terms of technical discourse, market discourse and fashion value.

Standards are the commanding heights of independent innovation. Whoever masters the right to speak in standard setting will have the initiative in market competition. Its main framework mainly includes technological innovation, innovation, quality system, information management and social responsibility.

In addition, it is very important to strengthen the construction of fashion discourse power and create the leading power of the popular trend. It should be noted that fashion transformation is the only way for the traditional manufacturing industry to obtain pricing power and dominate the fashion value evaluation system. Its main contents include the leading power of creating the fashion trend planning, the incubation mechanism for building fashion creativity and the big fashion alliance to build cross border integration. {page_break}

The establishment of fashion discourse power requires the upstream and downstream enterprises of the textile and garment industry chain to speed up the seamless connection between the vertical and downstream fashion resources of the industrial chain, and promote the development of fashion research and development system with horizontal production, learning and research integration. From the aspects of color, yarn, fabric and clothing, the brand image of the same brand will be maintained in a centralized way and fashion trend as a link, forming a harmonious voice of Chinese textile and fashion.

The construction of industry fashion discourse power should actively promote the soft power of the national brand, actively promote the overall promotion of "industrial diplomacy" and fashion industry, and gain a more extensive and in-depth cognition at the level of public consumption at home and abroad.