Annual Key Words Of Sewing Machine Industry In 2010

In 2010, the international economic situation was still surging, and the pace of slow recovery after the financial crisis was still uncertain.

From the European sovereign debt crisis triggered panic, to the United States quantitative easing brought about by "printing money" concerns, and then no smoke of the international "currency war".

All of them affect the ups and downs of the global market.

Under the influence of domestic and international environment, China's sewing is characterized by recovery.

A resurgence of resuscitation

With the inertia of the original stimulus policy and the additional force of the new policy, the world economy finally broke away from the quagmire of the financial crisis in 2010 and entered a track of slow recovery.

With the good fortune of the world economy, it began in the whole recovery of winter and spring.

Let's take the time to return to the financial storm that has made us startling.

According to the statistics of China Sewing Machinery Association, the overall production and sales volume dropped by 80% in January 2009 compared with the same period in 2007.

From November 2008 to August 2009, the freezing period of the industry lasted for nearly a year, and it was not only achievement but also popularity and morale.

Disappointments, hopelessness, hopelessness, and different expressions of industry.

Fortunately, the late recovery is finally on the stage.

After entering the tiger year, there are too many orders and orders, so many people feel the happiness after losing weight.

Faced with this situation, more industry people turned from prudent optimism to a firm and comprehensive recovery theorist. The fact also confirms that this view is correct: in 2010, the sales volume increased by more than 30% in the year 2009, and exports even reached the best in history. In September, exports reached the highest level in a single month.

There are even blowouts in the high-end industry represented by mechatronics, and the output is expected to exceed 100 million in the year.

But looking back, with the gradual weakening of the restoring power and the gradual withdrawal of stimulating economic policies, the world economy has shown a trend of slower growth.

From the fourth quarter of the sewing machine industry slowdown can be seen, the annual growth before and after the low, the high growth rate of recovery seems to be still unsustainable signs.

At the same time, bear the worries of "two bottom", inflation, exchange rate and trade protectionism, the sword of Damour and Christopher hanging on the head makes the Chinese economy feel pressure.

Of course, sewing machine industry can not be independent.

The structural problems that restrict the development of the industry remain unchanged.

Facing the severe test of the external international economic situation, the new and old problems are highlighted at the same time in the full recovery of the industry.

At present, how to make anticipation and reflection in the opportunity and prepare for the structural adjustment of the next pformation and upgrading will be the biggest challenge for the industry in the future.

The most valuable cooperation

At the beginning of the year, as a model for the cooperation of backbone enterprises, Shang Shang Shen Bei reached a cooperation intention with ZOJE, then signed a strategic cooperation framework agreement and supplementary agreement to formally acquire 29% stake in DA, a European company.

Coincidentally, in January, Hangzhou heavy machinery and Tian CE formally merged and set up Hangzhou Haicheng garment equipment Co., Ltd., which became another example of the successful cooperation of industry distributors in 2010.

In addition, the industry school enterprise cooperation is still going on.

At the end of the year, with the great efforts of the association, the cooperation between ZOJE and Xing Da Hao and Beijing Technology and Business University is just in time, and it is also worth looking forward to in terms of talent construction and technological innovation.

In the long run, the global M & A in 2010 was exceptionally popular, especially in emerging market mergers and acquisitions. According to statistics, its M & A activities accounted for 33% of the global M & A activity.

This is undoubtedly an opportunity for China, one of the most dynamic emerging markets, to accelerate the adjustment of economic development mode and structure, improve the quality and efficiency of development, and speed up the adjustment and optimization of industrial structure.

Obviously, in the full recovery of sewing machine industry, more long-term vision enterprises have realized this.

Strengthening cooperation among enterprises and promoting complementary advantages, focusing on mergers and acquisitions is an effective way to pform operational mechanisms, establish modern enterprise systems, strengthen technological pformation, promote technological progress and independent innovation, and enhance market competitiveness.

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In the 12th Five-Year plan of the industry, the merger and reorganization of sewing machine enterprises and the acquisition of excellent assets, technologies and brands of foreign sewing machines were clearly encouraged to cater for the most valuable part of cooperation.

At the same time, after the financial crisis, enterprises in the industry have realized that it is necessary to complement each other in order to make a good play. If we break the stage, we may collapse together, because enterprises are interrelated and must cooperate with each other.

In 2009, Davos, Switzerland, Wen Jiabao used a figurative metaphor: "hold together to warm up", called for and advocated the international community to overcome difficulties; in 2010, Davos, Li Keqiang also had a very vivid metaphor: "to make the cake bigger."

Obviously, China has injected new Chinese wisdom into global cooperation. This is the Chinese understanding of the relationship between themselves and the environment: competition, cooperation and cooperation is the prerequisite and foundation for competition.

Because cooperation is the most valuable part of dealing with the relationship between the state, industry and enterprise.

Potential energy saving

From Copenhagen to Cancun, the low carbon economy is coming to an agreement.

As a strategic choice for the world's major countries to co-ordinate economic development and protect the global climate, accelerating the low carbon pformation and energy saving and emission reduction is bound to be the responsibility of China's world power to face the world.

In 2010, the consciousness of energy saving and high efficiency in the industry continued to rise.

More enterprises in the concept of improvement and actual action in parallel, with energy efficiency as the symbol of new products, new technologies come in a rush, encouraging people.

In response to the development trend of energy saving and emission reduction, the sewing machine industry has also shown a responsible attitude.

For the industry to develop energy-efficient areas, there is another remarkable event.

With the active efforts of the association, in September 21st, the national science and technology support project "guidelines for the reporting of key projects for the development of tunnel continuous large scrubbing units and efficient sewing equipment" announced the project plan of "tunnel continuous large scrubbing units and efficient sewing equipment development".

At the national level, such a high degree of concern for sewing machinery industry is not unprecedented, but it can be described as unprecedented.

Subsequently, the convening of the Symposium on motor industry development, how to use energy-efficient motors, so that the industry has added a new hot topic.

Throughout the past year, the state has paid unprecedented attention to energy conservation and emission reduction, eliminated backward production capacity, strictly controlled the "two high" projects, and strengthened energy conservation supervision by administrative accountability.

The trend of development is irreversible. If we can not respect the law and make the best of the situation, we will master the new equipment, new technology and new technologies that can effectively save energy and resources and environmental protection as soon as possible. The difficulty of innovation and upgrading is bound to increase further.

Fortunately, in 2009, the proportion of mechatronic products representing high efficiency and energy saving increased to 25%, and 50% in 2010.

Step by step, more initiatives and stronger technology research and development.

As soon as possible, we can catch up with the "energy saving" upgrading and upgrading of the express train to seize the commanding height, which is of far-reaching significance to the industry.

It is the potential for the future development of the industry to benefit many service companies and experience the benefits of high efficiency, high automation and high energy saving equipment.

Of course, how to do a good job with the downstream garment industry in the field of energy saving joint action, echoing, is bound to "China made" to enhance the competitiveness of the international community has a positive impact. This is also the energy saving decision that determines the industry pformation victory or defeat "trump card" needs the potential of deep excavation.

Exchange rate urgently needed

Undoubtedly, China is a country with high export dependence. China's manufacturing is not only carrying the reputation of "cheap and good quality", but also taking the test brought by the increase in export costs and risks.

In 2010, as the Federal Reserve bought the US long-term treasury bonds, which was known as "quantitative easing", the economic stimulus measures came to light.

As a result, the "American Center" and "banknote printing" effect not only exported more inflation worries, but also increased the uncertainty of the global economic recovery prospects.

Inevitably, in 2010, the real version of the currency war loomed.

The fact is that the gradual decline of the US dollar is, to some extent, conducive to stimulating US exports and inhibiting exports from non US homes to the US, which is what the United States hopes to see as a "rebalancing" process.

Looking back at China's foreign trade throughout the year, the overall environment has improved and exports have resumed growth.

In October, the total export volume reached 135 billion 900 million US dollars, an increase of nearly 23% compared with the same period last year. The apparel industry exported 93 billion 488 million in the 1-9 month, an increase of 19.03%, while the sewing machine industry exported 1 billion 140 million US dollars in the 1-9 months, up 34.23% over the same period last year.

However, problems such as RMB appreciation, inflation and rising labor costs have become the "big stone" of Chinese exporters.

How to deal with China's export trade and the way out for the manufacturing industry? How should the sewing machinery industry face it? The heavy topics that we have to face lie ahead of the industry.

We should see that whether the sewing machine industry or the downstream garment industry, the high growth rate of exports stems from the low base after the financial crisis has swept up, and fully understand this, can we still keep the unconditional optimism for export prospects?

When the exchange rate changes and the RMB continues to "appreciate", the pressure on garment export will definitely affect the sewing machinery industry in the upstream.

At the same time, with the increase of export quotations, it will lead to changes in purchasing behavior and purchasing strategy of foreign buyers.

Buyers may pfer their purchasing costs and risks to Chinese sewing machine suppliers, and will also raise higher requirements for sewing machine export product prices, value-added products and services.

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For China's sewing machine export suppliers, in addition to lowering product prices and controlling costs, it is the best time to turn the high-end product line into one of the most important export strategies while paying attention to the exchange rate.

Lack of continuous challenges

The debate on the turning point of Lewis just started, and there was more debate about whether the demographic dividend would disappear.

After entering the year of the tiger, it seems that the phenomenon of recruitment is difficult, and the manufacturing base in the Yangtze River Delta and Pearl River Delta has spread rapidly.

Lack of jobs is not a rare word this year, but it is especially eye-catching this year.

Because of the economic recovery, the financial tsunami has been ebbing, and the lack of work has been gradually exposed to the beach.

In the first half of this year, the sewing machine industry is facing a severe shortage of labor at the same time of rapid recovery in capacity.

The current situation is that both the whole enterprise, the business enterprise or the parts enterprises are already tired by the shortage of personnel.

For example, Zhejiang business enterprises generally have more than 70% of the employment gap, and the shortage of spare parts enterprises is only affected by the 60-70% before the crisis.

Even more enterprises send people to Guangdong, Fujian and other garment industry distribution centers to excavate people. The result is not satisfactory.

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However, "lack of work" is not "job shortage".

The lack of skilled workers in industrial enterprises is due to the shortage of skilled skilled workers. The "rich" labor force can not meet the standards and requirements of the enterprises. On the other hand, we should ponder over the changes of the structure and concept of the labor force.

Low wages, more overtime, less work, less space and no future work, for the new generation of migrant workers, has been "abandoned".

In the development of the new era, the young generation from the countryside and the dream of the city, which are different from their parents, are the thirst for the realization of self worth.

It is essential to see the essence through the phenomenon, and it is very important to recognize the true face after the lack of representation in time.

In addition to improving the salary and welfare of workers, improving the working environment and other routine means, it is also necessary to take precautions against the phenomenon of normalization of labor shortage.

It is gratifying to note that in the field of talent training, industry action has been accelerated and effective.

The second skills competition, named by Xi'an standard company, has been improved this year. The number, area and influence of the competition have been improved significantly. The strength of the training of senior talents by school enterprise cooperation has been continuously enhanced. ZOJE, Xing Da Hao, Tong Yu and Keith have joined hands with colleges and universities to cooperate.

Of course, the lack of labor is not only a negative factor for the development of the industry, but also the "forced" mechanism reveals the power and forces the pformation of technological equipment and business mode. At the same time, it can be said that the spring of mechatronics has finally arrived.

Five kinds of mixed prices

The market situation of deflation in developed countries and inflation in emerging market countries is a unique sight of 2010.

While the developed countries are suffering from deflation, the unease and panic caused by inflation to developing countries are spreading.

In November 2010, China's consumer price (CPI) rose by 5.1% compared with the same period last year, and the PPI index rose by 6.1% compared with the same period last year. The price index has greatly exceeded the pre-set inflation warning line.

Look at commodities, cotton, soybeans, sugar and other prices continue to record, the main raw materials such as pig iron, steel and non-ferrous metals are driven by them, steadily rising.

The rise in prices is like the downfall of Domino in the industry chain. The impact of price changes caused by raw materials on various industries has already appeared.

In addition to the price of terminal products being affected, the pattern of related industries will also quietly change.

When ordinary consumers feel the price of clothing is soaring in the market, "crazy cotton" has been "going to Qingyun ladder" in a year.

When the enterprises face the multiple pressures of raw materials and labor costs rising, the relationship between the solidarity and the masses determines the pressure of rising prices from downstream.

Will the harsh demands of downstream products on the sewing machine price, additional value and service level be squeezed sharply?

Price increase is a worry.

In the past year, the development of industrial enterprises has always been threatened by the three threats of raw materials, labor costs and management costs. The problems of original bargaining power, low profits, extensive management, and weak R & D capabilities have been gradually enlarged under the pressure of higher prices.

Price increases are good.

For many years, the decoupling of the value and price of sewing machine is always puzzling. In the market competition of "playing cards" which is fierce and not in accordance with the rules, the high-speed sewing machine sells clothes, but the computer sewing machine does not sell the mobile phone. The ordinary sewing machine even sells bicycles, but the situation is five flavors.

Staircases often ring, do not see people down, the past low price competition is true, price hike in the foreseeable future.

The real rise of the sewing machine product reflects the concerted efforts of the industry under the grim situation, and provides an opportunity to get rid of the dilemma of high cost and low profit, but whether the expected effect can be achieved is yet to be tested by the market.

Perhaps some people will sigh: the price increase can really be a double-edged sword, making people happy and worrying.

Awkward shortage

The industry rebound after the crisis set off an extremely sharp V font in 2010, which is exactly the opposite of the expected slow growth.

However, whether parts or machines, all of them are in a tense state of supply at the moment.

What is unexpected is not only the lack of goods, but also the pformation of supply and demand in some industrial chain links.

It is hard for the whole machine to buy spare parts for parts and components, so that parts enterprises can "turn over their serfs to sing".

The reversal of the whole zero relationship from credit to prepaid goods shows that the original cooperative relationship has been put to the cart before the horse.

If the spare capacity of the spare parts enterprises is lagging behind, it is the main reason for the lack of goods in the industry recovery. On the one hand, it is due to the lack of jobs and the elbow. On the other hand, it is caused by the hesitation and lack of faith in the subordinated position under the abnormal cooperation relationship.

The advantage of being out of stock is that it has adjusted the cooperation status of the original abnormal industrial chain passively, so that parts enterprises can regain confidence, regain respect, straighten out the cooperative relationship and rebuild the rules of the game. The significance of shortage is how to establish safety stock.

Under the condition of fluctuating demand, we have the ability to supply continuously and ensure the normalization of production under the condition of unbalanced production.

However, it needs to be explained that raising the awareness of supply chain integration, making the relationship between enterprises bigger, and making the enterprises in the supply chain react quickly to the market, meet the needs of the market, and form a closer organizational relationship is particularly important.

The enterprises in the supply chain should understand that they are partners rather than rivals in satisfying the wishes and needs of downstream customers, establish trust mechanisms, achieve information sharing, establish automatic ordering / replenishment systems, adopt standardized cooperation processes, and achieve common interests to achieve a win-win situation.

So as to avoid the "bullwhip effect" caused by the lack of information and inaccuracy.

If the shortage can enable more and more enterprises to realize that the meaning of competition is no longer the competition between the company and the company or the competition between the brand and the brand, but the competition between the supply chain and the supply chain, then 2010 of the shortage should be "no shortage".

Repeated violations

The infringement of counterfeit and inferior trademarks and trademark patents is like a stubborn disease in the industry, which has been plagued by many industries for years.

In February, the people's Court of Jiaojiang District of Taizhou concluded a case of counterfeiting others' registered trademarks. The defendant, ye Mou, was convicted of counterfeiting a registered trademark and sentenced to 3 years' imprisonment and a fine of two hundred thousand yuan. He became the most ruthless model of the industry's unforgiving infringement.

In April, in the industry, there was a great sense of safeguarding the rights of the owners. They also tried to safeguard their rights in the end. They sent the counterfeit electric control product to Lee's seat.

The reason why those who tried the law tried again and again, and three of them, had been making a lot of money because they had tasted the sweetness frequently, but the enterprises that had been torn by it were very few.

Over the years, "made in China" started from simple export processing, stronger than the world brand OEM, the overall manufacturing capacity and powerful imitation ability is beyond doubt.

But the increasing output and share of "made in China" has repeatedly been "patented" in the international market.

When can "manufacturing" become "creation"? An innovative and sustainable way of development is a matter for the industry to decide on the future.

Obviously, illegal copying and 100% copies can not bear such responsibilities and missions. Those who advocate immediate interests will also be the recipients of drinking poison and quench thirst.

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Participation in global competition can not become a rule maker for the time being. It is necessary to understand, abide by, grasp and utilize rules.

Nowadays, some domestic enterprises with some experience in the international market are not in the hesitation of obeying the rules, but in the confusion of "how to abide by the rules".

Unfamiliarity with rules, some enterprises are afraid of intellectual property rights, and should not be able to cope with the infringement of foreign companies when they present accusations.

Let's go ahead.

In October 21st, with the issuance of the final judgment of the higher people's Court of Guangdong Province, the patent infringement case of Zhongshan Tianhong Motor Manufacturing Co., Ltd. and Zhongshan Xiaolan Hua Lang Motor Manufacturing Co., Ltd. finally ended with the victory of Tianhong company.

The patent protection case, which lasted more than a year, also made a conclusion for the intellectual property rights field of sewing machinery industry in 2010: the infringers will eat their own evil results.

Looking back at 2010, as a mirror of economic history, the economic ecology that has appeared in front of people in the past year has been gradually recovered from the recession. The financial and economic reform that mankind has played in resisting the financial crisis has not stopped and innovation is still continuing. As an extraordinary year in the history of sewing machinery industry, the annual key words try to sum up a few strokes in the development of the industry in the past year. Although problems still exist and challenges remain severe, the efforts and explorations of industrial enterprises in the recovery are gratifying and inspiring. When we are about to start a new year, we have reason to say that the development of sewing machinery industry in 2010 is worth remembering.