2011 Shanghai International Fashion Show Is About To Open.

Sponsored by the Shanghai Municipal People's government, the seventeenth Shanghai International Fashion Culture Festival hosted by the Shanghai international fashion and apparel center will join the two major activities Shanghai fashion week 2011 autumn winter series and Mode Shanghai2011. Shanghai international fashion show In mid March, the theme pavilions in World Expo, Shanghai will be unveiled. The new exhibition stage, specialized business platform, and more fashionable and authoritative trends will be gathered to welcome the event.

Mode Shanghai Shanghai international fashion show is a brand new clothing exhibition launched by Shanghai International Garment Culture Festival Organizing Committee in Shanghai World Expo. As an important event of the 2011 International dress culture festival, it will be " International, fashion and professional "New concept", which runs through exhibitions and related activities, provides a fashion viewing platform for business and cultural exchanges at home and abroad.

　　 Shaping "international"

2011 is the first year of planning in 12th Five-Year, and the development of value centered brand has become a new historical mission. With the success of World Expo in Shanghai, attracting worldwide attention, according to the data, 90% of the international brands have settled in Shanghai, and even more have moved Asian flagship stores and headquarters to Shanghai. In addition, the total retail sales of consumer goods in Shanghai completed 600 billion yuan in 2010, and the total sales volume of goods reached 35500 billion yuan. The strong consumption power made Shanghai a retail market for brand competition.

At the same time, Mode Shanghai took this opportunity. Under the background of the success of the first successful event, the exhibition attracted the participation of many international brands, bringing together nearly 100 exhibitors from 12 countries and regions, more than 200 brands and more than 10000 professional buyers and agents, relying on one of the most representative trade exchange platforms in Asia, entering the Chinese market, developing brands, and jointly launching the Shanghai fashion week 2011, autumn and winter series in Shanghai World Expo Theme Pavilion. Mode Shanghai will also become one of the most popular commercial platforms attracting foreign fashion brands in China.

The Shanghai International Fashion Culture Festival, Shanghai fashion week and Mode Shanghai's behind the scenes working team also recruited professionals from the high-end development areas of Asia, France and Italy. In order to further promote the internationalization of Shanghai's fashion industry, the international operation mode will be used to create exhibition designs and plans.

　 Create "fashion"

"Fashion" is the symbol of the city of Shanghai. As early as in the 20 and 30s of last century, Shanghai was once known as the "Paris of the Far East". No matter from the early western culture, regional superiority or economic status, Shanghai was destined to become the most potential international fashion city. Especially in recent years, M50, Mingshi street, Shang street Loft, 800 Show and other Shanghai fashion landmarks, creative parks have been established, and the rise of young designers in Shanghai has given the city unlimited fashion resources and unique fashion atmosphere.

Mode Shanghai, as a large-scale event organized by the Cultural Festival and the Shanghai fashion week, combines the characteristics of Commerce and fashion. At the same time, it also promotes the new concept of Shanghai international dress culture festival and the commercial exhibition of Mode Shanghai at the same time with the fashion, sensation and internationalization of Shanghai fashion week. It also promotes the upgrading of the industry and makes the Cultural Festival more diversified.

This exhibition highlights the fashion brands both at home and abroad. Due to the innovation of the exhibition itself, it pays more attention to the effect of "fashion brand". It will show the different fashion and textile exhibitions in the past, lack of international fashion brand display and join, take the brand new positioning and international fashion concept, and actively embark on the "fashion brand" development road, fill the gap of the clothing exhibition. Mauro Tozzi, Coola, Cristina Nitopi, Shanghai dress, and other Asian and European fashion brands will gather together. {page_break}

　 Create "professional"

Professionals from high-end fashion cities in Paris, Milan and Asia use international management methods and technologies to enhance the overall professionalism of the exhibition.

Mode Shanghai in booth setting, according to the characteristics of international fashion show, product classification of exhibitors, and commercial layout of domestic department stores, it breaks the traditional partition mode. First, according to the characteristics of fashion industry and the business needs of brands, it is beneficial for exhibitors to gain the advantage of local clusters and win more interested professional audiences, so as to get better opportunities, create a grade visiting environment, and greatly enhance the attractiveness of buyers and professional audiences. At the same time, Mode Shanghai is integrated into the exquisite design elements of the European high-tech exhibition in the details of the exhibition booth and the layout of the site. It embodies the advocacy and concern of the healthy development and green city in the post Expo era. It is also the first and no special low carbon exhibition in Asia.

Mode Shanghai, as a professional exhibition with its unique marketing and marketing functions, will introduce domestic and international fashion apparel brands to help them improve their market share. Shanghai fashion week will also use dynamic fashion platform to integrate outstanding designers and brands at home and abroad, together with the exhibition, to bring up the fashion and popularity of the exhibition brand, so as to achieve an efficient and pragmatic business platform function.

Mode Shanghai is a large-scale international fashion show hosted by Shanghai International Fashion Culture Festival. With the strong support of Shanghai municipal government business committee, the exhibition will invite professionals and buyers from 10000 distributors and 1000 shopping malls in major cities and provinces of China. Meanwhile, more than 500 Chinese and foreign media are expected to participate in the exhibition.

The close combination of economy and culture is the purpose of the Shanghai International Fashion Culture Festival. The new seventeenth Shanghai International Fashion Culture Festival, the Shanghai fashion week 2011 autumn winter series and Mode Shanghai will work together towards the three year goal of the "global fashion brand business center".

In the face of the opportunities and challenges of the times, Mode Shanghai20102011 Shanghai international fashion show, with the vision and appeal of "international, fashion and professional", as the Pathfinder and pioneer of Shanghai fashion and garment industry, will constantly explore the way forward, build a docking platform for display and trade, and bridge and pave the way for fashion economy.

At the time of industrial transformation and upgrading in 12th Five-Year, the 2011 Shanghai International Costume Culture Festival will also turn magnificently, so that we can expect its wonderful presentation together.