Decathlon, The World'S Leading Sports Brand Retailer, Is In Xi'An.

Recently, the world leading sport from Europe.

Unlike other sporting goods stores familiar with domestic consumers, Decathlon offers consumers a one-stop leisure experience.

It is reported that the South Second Ring store is actually a large sports commodity supermarket, with a wide range of sportswear, equipment and numerous items, and the price is much cheaper than the similar products.

The store is located in the western section of the South Second Ring store, covering an area of 3200 square meters, which covers thousands of products of Decathlon's own 16 brands. No matter which sports product area it is, consumers can find their own sports products in the scattered product partitions.

There are professional product consultants in the shopping mall to introduce and demonstrate their products and technology to customers. Customers can choose according to their actual conditions.

Why is Decathlon's merchandise much cheaper than its sports products? Decathlon's one-stop service experience has saved a lot of costs. From upstream design to production, to downstream logistics and retailing, an integrated industry chain strategy has been adopted to control costs effectively.

At the same time, they advocate environmental protection and low carbon, for example, all sports shoes do not provide shoes boxes, in order to reduce the waste of resources.

With the development of economy and the improvement of consumption level, and the implementation of the national fitness regulations, people's demand for sports goods is increasing. According to statistics, the total retail sales of outdoor sports products in China in 2009 amounted to 4 billion 850 million yuan, and the golden stage of sports goods market development in 2007 to 2012.

Sports brands at home and abroad value this very much. They have seized the market opportunities and improved their share in the sports goods market in China. Decathlon has already been in the leading cities of Beijing, Shanghai and Guangzhou, and Dalian, Qingdao, Foshan and other developed cities. In the West and even inland provinces, Xi'an's location and market potential are promising.

"This is an important part of Decathlon's entry into China's inland market. The South Second Ring store opened successfully in Xi'an will enable us to develop more comprehensively and steadily in China's inland market. In the future, we will continue to present a more professional experience to Xi'an residents."

Decathlon South Second Ring store manager told reporters.

"We are going to provide cheap and high-quality sports products to consumers in Xi'an, in line with the concept of fitness for all, and let the most common people share sports benefits."

Mr. Hans IFF, general manager of Decathlon North China, said.