How To Advance To "Big Business" Of Clothing
The 11th Five-Year period is a very extraordinary five years in the history of China's development. Facing the complex changes of domestic and international environment and major risks and challenges, the whole industry has worked hard to seize opportunities, resolve conflicts and overcome difficulties, and has made significant progress in developing and upgrading the development mode.
For the past "11th Five-Year", the president of China Textile Industry Association
Du Yuzhou
Such evaluation.
In recent years, the garment industry has accelerated structural adjustment, and industrial resources have gradually concentrated on dominant enterprises.
China Garment Association recently released a report showing that the dominant garment enterprises gradually extended to the upstream and downstream industry chain, and actively expand domestic and foreign markets.
market
To further improve the concentration of clothing brands in the domestic market, and bring some pressure to the development of the existing clothing brands.
Small and medium-sized enterprises are facing a crisis of survival. Large enterprises take the form of industrial resources reorganization, brand innovation, diversification of channels, and expand financing to improve their competitiveness, and explore various modes such as industrial chain cooperation, brand cooperation and so on.
According to the statistical data released by the China clothing association, the number and competitiveness of the above scale enterprises in garment industry have been increasing in the past 5 years, and the polarization phenomenon has become increasingly evident.
From the point of view of output, the total output of clothing in China has shown a general downward trend in the past 5 years, but the proportion and output of Enterprises above designated size are increasing.
In 2006, the whole society of China completed about 51 billion 200 million total garment production, of which about 17 billion 500 million enterprises accounted for about 34% of the total garment output, and by 2009, the total garment output of the whole society was 40 billion, which was 13.04% lower than that of the previous year. Among them, the enterprises above Designated Size completed 23 billion 750 million production, up 6.94% over the previous year, accounting for more than 58% of the total garment output, and the total industrial output value accounted for more than 70% of the total industrial output value of the whole industry.
Industry efficiency also shows the same characteristics, China.
Costume Association
The statistics given in 2008 showed that the sales profit margin of enterprises in garment industry was less than 27%, which was higher than the average level of the industry. 10% of the enterprises accounted for 80% of the total profits of the industry, and 20% of the enterprises accounted for 94% of the total profits of the industry.
In the view of Sun Ruizhe, vice president of China Textile Industry Association, the simple enlargement of reproduction is no longer the ultimate goal of industrial development. It is gradually being replaced by the balanced development of product structure, technology structure and profit structure.
The inevitable result of this process is the upgrading of industrial concentration.
The increase of concentration will release the benign radiation effect.
The growth of leading enterprises will drive more small and medium-sized enterprises in the whole industrial chain system.
The small and medium-sized enterprises, which account for 99.6% of the total industry, will become the "supporting resources" that highlight the competitive edge of industry under the general trend of industrial resource concentration and relying on conscious "industrial management".
At present, a small number of small and medium-sized enterprises with poor capital, technology and management ability and low risk resistance ability have been phased out. Large enterprises have further grasps industrial resources and brand concentration, and has formed a large number of brands with nationwide radiation capability and nationwide marketing network.
The capacity pattern of garment industry is constantly optimized, and backward production capacity is effectively eliminated. The role of big enterprises in the industry is increasingly obvious.
From the expansion of scale to the expansion of value, the concentration of clothing industry has been continuously improved, and the overall situation of the development of "big enterprises" has been determined.
Moreover, this will also become a key word for the industry development in the future 5~10 years.
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