Inventory Of Home Textile Industry: Unusual 2010

Industry focus

From "big"

From the 2010 China International Home Textiles and Accessories Expo and the 2010 Shenzhen international home textile exhibition, we can see that most of the exhibitors are moving towards the direction of large household.

This point can be more clearly reflected through the arrangement of the booth of Shenzhen international home textile exhibition.

The home furnishing simulation room of Zha Da cloth has played the most important role in home furnishing space; Yuan Chi Cheng has made great efforts to create the whole Chinese space with cloth art, furniture and accessories. In the exhibition hall of Louis Dener's home scene, besides the common space such as living room, bedroom, even the details of the porch are not let go.

In the future, a home textile enterprise can provide consumers with personalized overall space design.

This fashion concept exhibition from home textiles to large household development has undoubtedly created a new fashion trend for the whole industry to consume household furnishings and soft adornments.

In March 8, 2010, the first forum of Shenzhen international home textile exhibition was held on the theme of "large household chain integration".

From a single cloth curtains, to home textiles, to large household is the inevitable trend of social development. Nowadays, large household should not only satisfy people's hard functional requirements, but also satisfy people's soft fashion aesthetics, artistic enjoyment, cultural needs, style collocation, overall collocation, and even personality performance.

Now the reality of the market has begun to move towards big home, big chain and big convergence.

Furniture market, home decoration company, bedding company, department store retailer, clothing enterprise and so on have entered the large household retail market, proving that the era of big household has arrived.

2010 China International Household Textile Product Design Competition interpretation of "new Chinese style"

Around the theme of "new Chinese", the entries of China International Household Textiles Design Competition in 2010 were creatively interpreted from the aspects of international fashion application, brand style and product design. Although some of the works still had some problems, the role of the big competition in improving the design level of domestic textile and upgrading the new level of "China created" were unanimously affirmed by the judges and experts.

Embodying the new Chinese style mainly includes two basic contents: first, the interpretation of the traditional Chinese style and culture in the current era; and the two is the contemporary design based on the full understanding of contemporary Chinese culture.

The new Chinese style should not be pure element stacking, but through the understanding of traditional culture, the combination of modern elements and traditional elements, to create the traditional flavor with modern aesthetic needs, so that traditional art can be properly reflected in today's society.

Compared with the past, this product design competition has the most outstanding characteristics. First, the quasi designers of art colleges this year are more involved in the product design competition. Some students' works are practical and innovative, which has changed the pattern that the designers basically participated in the product design competition in the past.

In addition, in the past, the entries were generally commodity design and more products. In 2010, there were many innovative designs, whose design was based on products and higher than products in terms of thinking and expression.

Especially young designers, design thinking is very active, the design space has been very effective expansion, this year home textile design has even appeared for outdoor design of home textiles supplies, and from the "happy farm" game inspired design.

Two, the category of entries is more extensive than ever before, covering a series of combinations of bedding, towels, blankets, craft Patchwork and table decoration, including the cloud brocade series selected by Nanjing brocade Research Institute.

Three, the number of participating countries has increased. The 5 pieces of handmade works from the United States, South Korea, Japan, Finland and Switzerland participated in the competition.

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Low carbon and environmental protection are popular.

* 2010 China International Home Textiles and Accessories Expo exhibition hall, whether it is Meng LAN, mercury, dinosaurs, Vico, Kasen and other bedding enterprises, or Fu Tian, Yaguang, Jie Liya, cotton fields and other towel enterprises, have done a good job in green and low carbon.

Ningbo VICCO Home Textile Co., Ltd. has experienced this time in a natural way. In the specific plan, it is in line with the concept of Bordeaux grape manor, reflecting its own products.

In recent years, the development of new products of mercury home textiles has been focused on low-carbon development.

Many enterprises have revealed that due to the restrictions on the selection of home textiles, they mainly control printing and dyeing, from printing and dyeing to reactive printing and dyeing, so as to ensure that the products meet the trend of low carbon and environmental protection.

In this year's home textile exhibition, many enterprises recycle the booth as much as possible, build materials, use green building materials, environment-friendly coatings and accessories, decorate and decorate with environmentally-friendly light materials, advocate green environmental protection, save as much as possible when printing promotional materials, and control noise pollution as much as possible.

In today's prevalence of low-carbon slogans, Chinese enterprises' environmental attitudes are also increasingly concerned by the international community. Similarly, the Shenzhen home textile exhibition held in March 7, 2010 has also created a trend of "environmental protection, low carbon and health".

Hangzhou big wave tau yarn promotes their towel embroidered curtains at the exhibition. Towel embroidery has both flocking and visual appearance, and will not overflow with particles. It is also a good environmental protection technology.

The "China needle Association", as an exhibition with appeal and influence in knitted underwear and home textile industry, is also trying to guide the whole industry and enterprises to go down the road of carbon and environmental protection.

For the exhibitors in the "Chinese Acupuncture Association", low-carbon environmental protection must meet the following three conditions: first, enterprises should lower the carbon economy in the production process; two, products are low carbon and environmental protection; three, low carbon exhibitors.

In the ninety-second "China Acupuncture Association", the environment-friendly products with bamboo fiber as the main material were very eye-catching. The Tianzhu industry alliance and the towel family and other enterprises showed the latest environment-friendly technology products containing bamboo fiber, and won the praise from visitors and buyers.

In August 24, 2010, the 2010 China International Knitting Expo was held in Shanghai.

"Low carbon and environmental protection" is a major theme of this exhibition. All brands have added scores to the brand through the display of environmentally friendly functional products, which has attracted the attention of many professional audiences.

Functional home textile has become an important direction in the future structural adjustment of home textile industry.

In December 4, 2010, 2010, functional Home Textile Forum was held in Jiangsu's Haimen bridge.

Under the leadership of the China Textile Industry Association, the conference was hosted by the China Household Textile Industry Association, the China Chemical Fiber Industry Association, the China Cotton Textile Industry Association and the China printing and dyeing industry association.

To convene this forum, first is the need for industry development.

In the ten years since 2000, the home textile industry has met the needs of the market and obtained tremendous development.

Next, the industry should shoulder the responsibility of improving the quality of life of our citizens, that is, to make everyone live better and healthier. So now is the right time to discuss the development of functional home textiles.

Two, the consumers put forward higher requirements for home textile products, especially for the functionality of products.

Third, this is the expectation of many home textile enterprises. Apart from the relatively complete production chain of Towel Making Enterprises in the home textile industry, there are only some weaving and sewing links for bedding and sofa cloth producers.

Therefore, the research and development of new products in the home textile industry has been greatly restricted. It is particularly urgent to speed up the linkage between the upstream and downstream industries.

Functional home textile is of great significance for structural adjustment and industrial upgrading, and it is also an important direction for the future structure adjustment of home textile industry.

The special function of the functional home textile products, the difference of consumption and the diversity of the market make it relatively complex and high-end in technology.

How to make the quality, price and function of functional home textiles suitable for diversified consumption needs is the most important foundation.

Secondly, it is a more complicated subject to let consumers understand the quality and standards of functional home textiles in the fastest, most direct and in-depth way.

Three, we must respect consumers and avoid excessive publicity.

Only in this way can the functional home textile industry develop steadily and healthily.

2010 China International Home Textiles and Accessories Expo shows many new products and functional products with certain scientific and technological content.

These products not only create more business opportunities for suppliers and buyers, but also bring high quality life to consumers.

In terms of health function pillow, the smart pillow, sleeper, luxury pearl pillow, Vico space pillow, feather proof antibacterial pillow and negative ion health pillow are all concerned by buyers.

In the world, pure cashmere products are mostly used for woolen blankets. Most of the products are made of cotton and silk products. The most advanced pure cashmere suite made by spinning technology of Ruyi spinning has become a focal point of this exhibition, which further confirms the top technical level of the cherry blossom in the textile industry.

Because the products of super fine yarn pure cashmere as raw material can only be produced in the world.

At this exhibition, cherry flower home textile company has also introduced 160 high-end bedding products, "Guan Qun Fang".

At the exhibition, the company is using the most environmentally friendly, zero formaldehyde printing and dyeing method on the market, which is favored by the magic stone printing and dyeing products in Shenzhen.

The "warm sleep Kang" ecological warming kit is the essence product of Raschel craft, and is also a natural thermal product which occupies an absolute advantage in the current domestic market.

In addition, the Vico home textile flannel warm suite, with light, soft, warm and breathable characteristics, has conquered many professional spectators.

Soft decoration "blowout" is an inevitable trend.

In recent years, home decoration presents a trend of "heavy decoration, decoration". Home textile and household accessories become the best decorations for people.

Many famous brands such as Fuhua (Carpenter) carpet, Guangdong Federation furniture, Ashman bedding and so on participated in the 2010 China Guangzhou international home textiles and furniture accessories exhibition, held on -6 September 3rd. It not only showed the "big home" life for customers, but also explained the "soft home decoration trend" in all directions.

At present, most of the soft decoration in China is still in the B2B stage, and has not really popularized the family to a large scale.

In the next 1 years, the domestic soft decoration market will become more popular in the next -2 years. In the next 5 to 8 years, we will first enter some high-end families in a more high-end form.

On the one hand, with the intensification of the concept of "light decoration and heavy decoration", more neutral decoration will be adopted in the future, and the family tone will be highlighted mainly through soft decoration. Therefore, the future soft decoration will grow to a peer-to-peer ratio that is evenly matched with the furniture industry.

On the other hand, soft decoration will also move from B2B to B2C and directly into high-end families.

The trend of "big home" will also promote the integration of furniture, household products and family accessories, including ceramics, glass, curtains, wallpaper and other industries. Once the integration is formed, the terminal consumers will benefit from it, and the soft decoration will also really enter the public family.

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Event review

China's home textile industry association elects a new leading body of the Association

In April 15, 2010, the fifth member congress of the China home textile industry association and the first meeting of the Fifth Council were held in Beijing.

The conference elected the leading body of the new association of China Household Textile Industry Association: Yang Zhaohua was president of China Household Textile Industry Association, Zhu Xiaohong was the Secretary General of China Household Textile Industry Association, and 37 vice president units were elected.

The Fifth Council of China Home Textile Association is the key to striding forward to the home textile power for five years. We must strive to promote industrial restructuring and pformation and upgrading, constantly enhance the home textile culture, improve innovation and creativity, lead the way of life, achieve sustainable development of the industry, improve the contribution rate of science and technology, and contribute to the brand, and realize the pformation from external to innovative and endogenous growth, and enhance the overall competitiveness of the industry with the upgrading of home textile culture. This will lay a good foundation for the construction of home textile power.

China Home Textiles Association is actively preparing for the 2011 spring home textile exhibition

At the China International Home Textiles and accessories (Qiu Dong) Fair held in August 2010, the China Household Textile Industry Association, the China Textile Council and Frankfurt Exhibition (Hongkong) Co., Ltd. jointly announced that the first China International Home Textiles and accessories (Chun Xia) exposition will be held in Shanghai in April 2011.

Since 2010, affected by the RMB exchange rate and trade protectionism, the international home textile market has been recovering slowly, while the domestic textile market continues to thrive, which brings home textile enterprises confidence in production and investment.

In the next 5 years, with the further improvement of people's living standard and the acceleration of urbanization, domestic textile market will maintain steady growth.

China's international home textiles and accessories (Chun Xia) Fair came into being in a good market.

The first spring home textile exhibition is mainly made of sand and curtain cloth. There are more exhibitors in Yuhang and Haining. These two regions are early industrial clusters with long history in the Yangtze River Delta.

The China International Home Textiles and accessories (Chun Xia) Fair is close to the needs of enterprises and industrial clusters in the Yangtze River Delta region. The enterprises have great enthusiasm for the exhibition. In a very short time, the exhibition has completed the recruitment work. Due to the limited venues, many enterprises failed to participate in the exhibition.

Official collection of "China's home textile culture collection"

The book "China's home textile culture collection" compiled by the China Home Textiles Association is officially published by the China Textile publishing house.

The book is divided into three chapters and sixteen chapters.

It first expounds the brief history of home textile culture, enumerates every generation of home textile treasures from ancient times to the present, then discusses the classical crafts of home textiles, and introduces the famous embroidered and woven products, filling the blanks in the history of Chinese home textiles. Finally, it introduces the design concept, techniques and style innovation of modern home textiles.

The book fully reflects the current academic achievements in home textile products and culture, and highlights the development process of home textile products and culture in China, which has a high academic value {page_break}