China'S Local Clothing Brands Will Enter The All Star Era.

Leaders of the China clothing association take part in the launching ceremony of "Jack seventh annual award of Chinese clothing brand"

Cultural creativity measurement gap

Although not every enterprise star can stand in the protagonist's position is remembered by consumers, but at the very least, the enterprise should first strive to become a star, and win a place in the all star chain of the industrial chain.

As for how to make stars, Chen Dapeng believes that brand building is crucial.

In Chen Dapeng's view, brand is a concentrated expression of the level of industrial development, maturity, competitiveness and the right to speak.

"From our clothing industry, the driving force of technology and the generation of culture are the fundamental driving force for brand building.

Cultural creativity is the content of brand creation at the time of value creation. In fact, the focus of our industry on cultural creativity is the process of changing to the fashion industry. The gap between domestic brand and international brand is actually in cultural creativity.

Cultural creativity runs in the whole system of a brand, rather than simply overlaying it, making it simple.

Creativity mainly comes from the in-depth understanding and analysis of consumer lifestyles, as well as the constant adaptation to the upgrading of consumption structure, as well as the satisfaction of different cultural aesthetic experiences.

Chen Dapeng pointed out the key point of brand culture construction. "Technology is easy to learn, culture is not easy to learn, and innovation system is more difficult to learn."

Objectively speaking, China is still in the stage of following the trend, design, research and development, including brand building.

How can we make a brand unique and irreplaceable? Although some domestic clothing brands are also learning to tell stories, and strive to create brand culture, it is still not enough to integrate them into products.

Chen Dapeng believes that the core of future brand building is right.

Technological impetus to create excellent industrial chains

"Garment industry is not only a traditional industry related to people's livelihood, but also a fashion industry, cultural and creative industries, and high-tech industries."

Chen Dapeng fully affirmed the important position of science and technology as the fundamental motive force, and science and technology played a supporting and promoting role in the realization of cultural creation.

It is particularly important for the apparel industry to create excellent industrial chains by using technology to create excellent industrial chains.

Armed with high-tech sewing equipment, the garment industry can revolutionize in terms of production efficiency, energy conservation, environmental protection, brand building and technological progress, and greatly enhance the brand contribution rate and contribution rate of science and technology of garment enterprises.

However, in the industrial chain of some garment enterprises, sewing equipment suppliers seem to be overlooked, and the all star lineup in the industry chain always feels that something is missing.

As the "star representative" in sewing equipment enterprises, Guo Weixing, general manager of the new Jack sewing machine Limited by Share Ltd discussed the two important propositions on the construction of the garment industry chain, including sewing equipment enterprises and information construction.

Today, in the era of "3Q war", the new era of "new hegemony" has to be said that building an excellent industrial chain can not be separated from the construction of information technology.

In combination with Jack's experience and experience in building supply chain for many years, Guo Weixing said, "Jack's supplier information inquiry system, supply chain management and customer relationship management system enable suppliers to understand and grasp all kinds of information such as inventory, price, demand and so on, and communicate with and communicate with the company in a timely manner. It plays an extremely important role in ensuring supply, closing bilateral cooperation, reducing communication costs and enhancing synergy.

The supplier of sewing equipment can shorten the delivery cycle for textile and garment enterprises, and deal with large-scale customization and help.

Guo satellite gave an example, "for example, in production, it is said that instead of manual labor alone, a cloth laying machine plus a cutting bed is equivalent to 12-16 workers, which greatly improves the production efficiency and reduces the dependence of garment enterprises on workers' skills."

On the other hand, Guo Weixing cites Toyota Corporation's ranking of values to further illustrate the importance of suppliers.

"Toyota Corporation ranked suppliers first, employees second and customers third in terms of value ranking, because TOYOTA believes that suppliers can bring them high technology, high efficiency and low cost that they do not need.

Jack developed from 15 years ago in a small family workshop to an internationalized enterprise. One of the key elements is the low cost, high quality and scale benefit brought by the excellent supply chain that has been built over the years.

Guo satellite proudly counts the benefits of excellent supply chain for enterprises.

It seems that being a star is not so far away. Creating an all star lineup of the industry chain is not a fantasy. Many times, if you want to be a star, you need someone else to push it. Don't forget to have a chance to smile and walk along the red carpet with others' hands.