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Conjecture 2011 Clothing Market: Globalization Of Design, Localization

2011/1/12 8:55:00 84

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More and more international brands are beginning to pay attention to the preferences of Chinese consumers. China has become more and more important for all kinds of limited edition products and designs customized by China, and even the first largest market of many brands.

In order to provide consumers with better products and consider the characteristics of local consumption, the globalization, localization and centralization of design have become the three major trends in fashion.

Although many of China's advanced apparel brands and designer brands are not well known to the world.

They do not have the high popularity and popularity of those luxury brands, but the brands that participate in the China International Fashion week each season are not inferior in quality, regardless of design, production and price.

Facing China's huge

consumer market

Whether it's an international brand or a domestic brand, whether it's a fashion leader or a cutting-edge designer, China's red, charming leopard print, gentlemen's stripes, multicolored prints, punk rivets...

The elements that sparkle with fashion are staged.

Red cyclone return

No matter which season, the considerate designers will leave a way out for the conservative and reserved people.

Popular colors in 2011 are not red.

Givenchy, Jean Paul Gaultier,

Celine

And other big brands have launched a series of red Chinese clothing.

The red whirlwind returns to the fashion world with the new year's bell.

What is different from the past is that this gas field breaks the limits of passion, vitality and sexes, and breaks out the cruelty and flavour of human beings, from head to toe.

Gorgeous printing attractive

2011 spring and summer, the printing of Emilio Pucci with hallucinatory effect printing.

T station

At the end of the swaying, they were immersed in cool colors, mysterious and tempting, like silk vines standing on a graceful posture, and a little "melting" frozen women.

When all the flowery seasons fade with the seasons, only prints will bloom forever.

The printed design of miniskirt is reproduced by the designer, which reminds us of the most classic clothing image of Emilio Pucci.

But with a pair of soft suede pirates boots, the effect is quite new.

With a Angola wool, leather and fur coat, black, green and purple print dress contrasts strongly with pattern printing, but it is integrated seamlessly.

Wild leopard wind blows

Leopard's unique temperament combined with wildness and charm always occupies a pivotal position in the trend of every season.

In 2011, the leopard pattern once again raised the trend of white heat.

Don't just reveal a faint leopard pattern on the neckline or cuffs.

In 2011, designers gave more choices.

The color breaks the traditional black and yellow colors, and adds color matching such as red, black, yellow, black and white.

In addition, the traditional leopard pattern is also showing a variety of characteristics.

Motorcycle jacket style, leather and variant leopard pattern stitching, both tough and handsome, but also sexy sexy.

Many zippers, belts and cuffs are very designed.

Valiant military uniform declaration

Abandoning the surplus elements, deconstructing the details of the costumes and incorporating the street elements into the military uniform will become the focus of fashion again in the 2011.

Designer Christopher Bailey is very aware of the stylistic features of Burberry Prorsum brand, and uses bold military uniforms to interpret tough sexy, tough and soft.

Boots that cling to the curve of the legs are also the finishing touches for dragons.

Rough and exquisite, Andrew Gn comes with the eighteenth Century imperial uniform, which runs through some elements of twenty-first Century and satisfies the pretty girl who doesn't want to be too tough and want to follow the trend.

The scene of the dry leaves and leaves matched the tailoring of the costumes. Topshop Unique changed the route of the past, and staged a "jungle adventure".

Almost one water Khaki system, the modeled model is more like an officer in a jungle hunt dressed in military uniform.

In the Blumarine series, there is no traditional way, designers break free from the fetters of fashion, and innovation is the magic weapon that they win the favor of customers.

Being younger and sexier is the brand's pursuit.

Knitted novelty

Knitwear is the most practical object. All the famous brands show all kinds of patterns, knitting techniques and knitted fabrics of different styles, which are more than you can imagine.

While other brands are nostalgic this season, Balenciaga has taken you to space.

The designer, Nicolas Ghesqui re, continues to develop the brand's avant-garde style by applying bold colors and a futuristic tailoring.

In the ReedKrakoff show, Coach is still visible.

The designer's love for industrial design is revealed in her works. The strong knitted jacket and woolen jacket are the most popular cheers for the whole show.

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In the heart of Belgian designer Veronique Leroy, the 80s was the sexiest age of the last century. Despite her grandiose and grandiose qualities, she had a way to make her dress elegant, sexy and elegant.

This is a new adventure journey of Riccardo Tisci in knitting world.

The triangular lapel and waist flanging become the details of the brand's design this season, and of course, those prints are full of exotic features.

Sonia Rykiel presented a rather idle series this season, all of which came from the grasp of neutral plate design and leisurely style, and presented perfectly through various forms of stitching and fabric.

When the costumes filled with Scandinavian clothes reached T, the world began to be nomadic. D&G has the power to make people fall in love with the world of ice and snow.

Chiffon and knitted sweater is also the designer's favorite fashion trend.

Denim urgently needs replacement.

As cotton prices rose again and again, Cowboy brand manufacturers and manufacturers finally sat down and began to search for more durable alternative materials.

On the newly concluded cowboy salon, the cowboy master Adriano Goldschmied believes that designers need to purchase fabrics in a broader perspective. The future jeans may be made of new materials such as milk fiber, bamboo fiber, Tencel, viscose fiber, rayon and so on, and the development of recycled cowboy fabrics will also become a trend.

It is expected that 2011 will be the world of color, light and functional denim.

New tweed jacket

2011 spring and summer will soon return to the unruly cowboy. The classic vest, coat and coat have given a new definition of fashion. Combined with the classical wide eaves hat, it brings a kind of nostalgia and retro style. The classic tweed coat is the fashion theme of the season, and has evolved a new retro tweed coat from the outline and tailoring.

The original marine creatures gradually climbed to the high-end show ground of the fashion industry. The colorful sea stars, sea shells and seahorses have also become the most popular ornaments of the designers. These marine accessories not only deduce a unique sense of refreshing, but also have a distinctive style with colourful short clothes, and the red lips with delicate and charming colors are creating a more intense and unique visual impact with such beautiful accessories.

Gentleman striped men's favorite

In 2011, dark stripes will be loved by men as well as women's little black dresses.

There has never been a single item like a stripes that is suitable for all kinds of occasions.

The striped suit can set off the gentleman's temperament, and it is also one of the gentlemen's favorite styles of clothing.

Unlike the previous blue and white stripes of dark colors, the popular stripes in spring and summer this year are mainly white and brown coloring.

Among them, the brown and white striped suit is recommended.