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The Garment Industry Will Maintain A High &Nbsp In 2011, And The Brand Will Help Grow.

2011/1/10 9:07:00 41

New economy and new opportunity, Zhejiang Merchants Securities 2011 investment annual meeting was held successfully in Hangzhou in January 8th. Lin Jian, a Zhejiang Securities researcher, held in-depth discussions and exchanges with investors on the 2011 investment strategy of the apparel industry at the conference.

He believes that the garment industry will maintain a high level of prosperity in 2011, and the development of brand benefits will boost its growth.

The picture shows Lin Jian, a Zhejiang businessman Securities researcher, making an investment strategy analysis report.

China is the world's largest garment and footwear product

consumer market

One of.

Lin Jian said that in 2011, multiple factors will support.

Garment industry

Maintain a high level of prosperity.

First is the improvement of the income level of the residents. In the future, the per capita income of China's economy and family will continue to grow at a high speed, and the rapid increase of residents' income has become one of the five major objectives of the 12th Five-Year plan. This will be possible for stimulating domestic demand and upgrading the consumption of the residents. Secondly, the acceleration of urbanization and the continuous improvement of the rural income level will further expand the domestic consumer market demand. At the same time, the relevant support policies issued by the state also point out that the brand clothing is in line with the market demand of the domestic consumption upgrading era.

He predicts that in 2011 and the next 5-10 years, brand clothing will maintain an annual 20%-25% sales growth.

Lin Jian also said, especially in the period of inflation, the brand clothing industry's popularity, reputation and loyalty can make the company better pass on the cost and maintain a certain rate of return.

Talking about the investment strategy of the brand clothing industry, Lin Jian said that she preferred the outdoors sports, women's shoes, home textiles and other sub sectors in the start-up stage and growth stage, and the forecast growth rates were 50%, 40% and 40% respectively.

In the aspect of stock selection, we prefer the listed companies with brand and channel at the two ends of the smile curve, light asset management mode or vertical integration mode.

In terms of stocks, we recommend the Pathfinder.

Saturday

And the wedding birds.