Integrated Innovation "Starring"

"2010 China Textile Industry Association product development award" after observation

A few days ago, the China Textile Industry Association named "China in 2010".

This year's award winning unit covers all kinds of enterprises and non enterprise organizations in the upstream and downstream industries of China's textile and apparel industry chain, including: fiber, yarn, fabric, dyeing auxiliaries, textile machinery, clothing, household textiles, industrial textiles and other production and operation enterprises, as well as textile intermediaries, textile industrial cluster areas and professional market related enterprises and management departments.

It is understood that from the beginning of 2011, the China Textile Industry Association will gradually carry out individual commendation work, and intends to launch the selection of product development leader, in order to establish individual technology pioneer in the tree industry.

Establishing an effective product development management system

According to the director of the national textile product development center

"At the beginning, our work is centered around the dissemination of information about fashion trends, the promotion of new technologies, new processes and new equipment, as well as the help of enterprises to design specific products.

However, it was later found that the probability of success of a single product in a commercial environment is not high.

How to develop a "conscious in mind, blind in direction" development becomes more orderly and effective. We feel that the management of product development is very important.

Therefore, the product development award now pays more attention to the orderly innovation of business process reengineering from the organizational level.

The establishment of product development management system in 12th Five-Year is also a very important job in the industry.

Li Binhong said.

In fact, the effective establishment of the product development management system enables enterprises to know more clearly which products meet the market demand and thus produce practical economic benefits.

However, it is worth noting that the establishment of product development management system is not an easy task. It involves the linkage of all links in the product process, that is, R & D as the core, related procurement, manufacturing, quality testing, promotion,

According to Li Binhong, the product development management system is closely related to the strategic determination, market research, external environment and internal advantages of enterprises. The business departments involved include the board of directors, technology department, production department, purchasing department, information department, marketing department, sales department, etc.

In this sense, how to straighten out and coordinate the relationship between departments in the process of product development and management system construction, so that all departments in the work can truly "role reset" is very important.

Daly silk (Zhejiang) Co., Ltd., in this regard, can be commendable.

In the course of development, the company has continuously strengthened its own technological innovation capability, and the application of new technologies, new processes and new materials has taken one step forward.

In particular, the Daly product testing center, established in 2002, provides a strong quality control for the company's products, enabling its products to have a "quality" coat for protection and expand the market share of products.

Enterprises increasingly attach importance to integration innovation of industrial chain

"Strengthening the supply chain management, optimizing resources, reducing costs, and rapidly responding industrial chain integration and innovation is the core concept of China's popular fabric system engineering."

Li Binhong said in an interview.

Based on this, the evaluation of the development award award covers all kinds of enterprises and non enterprise organizations in the upstream and downstream industries of China's textile and garment industry chain, including: fiber, yarn, fabric, dyeing auxiliaries, textile machinery, clothing, household textiles, industrial textiles and other production and operation enterprises, as well as textile intermediaries, textile industrial cluster areas and professional market related enterprises and management departments.

With the rapid development of information technology, the independent resources enjoyed by each enterprise are less and less.

Therefore, enterprises must share resources fairly and globalize cooperation to find new business models that are in line with their own development.

In addition, because the textile and garment industry is the longest industry chain, supply chain management is particularly important.

In a joint survey conducted by the China Textile Information Center and the National Textile Development Center, "a survey of enterprises involved in the supply system changes" shows that 10 enterprises are "increasing the number of suppliers", but there are 36 enterprises that have "preferred suppliers", which confirms the importance of supply chain management nowadays.

For example, the Zhejiang Fred Limited by Share Ltd, which won the product development award, started in textiles and later became a thrive in the field of chemical fiber, and became the country's only "development base for chemical wool like wool products".

In the development of more than 20 years, the enterprise has always been based on independent innovation, effectively integrating upstream and downstream, and the development of the whole industry chain such as viscose fiber, textiles and clothing products, so that the ability of enterprises to integrate innovation can be seen in the industry.

Whether it is the catalytic role of information technology or the requirements of supply chain management, we must make it clear that when the cost advantages of various factors are weakening, such as the cost of labor and the cost of energy, enterprises will not win the market share entirely relying on their own strength, and their scale advantage and price advantage will be challenged.

Therefore, enterprises must rely on upstream and downstream collaboration, relying on the accurate judgement of market demand to carry out integrated innovation.

Li Binhong said.

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At the same time, in Li Binhong's view, compared with foreign brands, the local brand of Chinese clothing has an obvious comparative advantage. It can help China's textile industry's scale of production, complete industrial chain and complete industrial support, so as to gradually improve the independent innovation ability of textile and garment enterprises, and win the international discourse power while gaining market share.