The Luxury Market Is Growing At A High Rate Of &Nbsp; The Prada Stock Exchange Is Now In Pit.

A news about Italy's luxury brand Prada (Prada) will delay the time of its listing in Hong Kong has attracted the attention of many media. In fact, there is a turning point behind the delay.

In October 2010, the news of Prada secret investment bank and research IPO was exposed.

In a speculation about the restart of IPO, a Prada spokesman said, "at present, the HKEx is one of the several Prada listed listings, and ultimately depends on market conditions."

It is reported that

Recently, however, there has been a dramatic turnaround.

According to media reports, "HKEx is now fully studying the similarities and differences between Italian company's laws and China's Hongkong regional Corporation Regulations, and it is expected that the next registered company will be Italy."

In response, an industry insider believes that if the policy changes, the biggest obstacle to Prada listing in Hong Kong will be eliminated.

It is reported that Prada was founded in 1913.

Last year, the president of the HKEx, Xia Jia Li, went to Italy and other places to promote local businesses to Hong Kong.

In response to the difficulties encountered in the Prada listing in Hong Kong, the industry told the daily economic news reporter, "according to the relevant IPO procedures of the HKEx, if a foreign enterprise intends to list in Hongkong, it is necessary to ascertain whether the registered place of the overseas enterprise has been approved by the relevant departments of the Chinese mainland.

If the relevant departments of Hongkong and China have not yet been approved, the sponsor of the listed company must submit a pre marketing enquiry to the HKEx and request that the country where the registered company is located be included in the approved list.

The industry said that if Italy eventually became the next registered place to be accepted by the HKEx, the problem of Prada listing in Hong Kong would be greatly alleviated.

"Besides, if Prada can be listed successfully, it will attract other Italy luxury companies to follow up."

A source also said: "last year contributed to French perfume.

In addition, the explosive growth of the mainland's luxury market and the capital operation of the IPO market of the HKEx are undoubtedly the ideal choice for easing the tight chain of Prada funds.

The author tries to get in touch with Prada on the progress of listing in Hong Kong. As of press release, Prada has not yet responded.

Compared with the rival Hermes (Hermes) and the LVMH (Luwei Ming Xuan) group, which are listed on the Paris stock exchange, as well as the Coach company listed on the New York stock exchange, Prada's previous listing road is "very difficult".

After Prada sought more large-scale development and heavily purchased global brands such as HelmutLang, it failed to reach a consensus on the design and business philosophy of the buyers, and eventually sold them down.

To this end, Prada has borne a heavy debt of nearly 720 million euros.

However, Prada finally restarted the IPO plan in 2010.

"If IPO represents a market, then we should go to IPO in this market."

Prada CEO Bertelli has said.