Textile Clothing "Impulse Of Price Increase" And "Rational Consumption"

2010 1~10 months, the main

In October 2010, the prices of raw materials increased rapidly, increasing the pressure of the CPI index, but the clothing factory prices rose only 1%.

Under pressure of inflation, the cost pressure of industry is difficult to alleviate in the short term.

Since July 2010, the pace of RMB appreciation has accelerated significantly, and has aroused people's concern about textile and garment export enterprises.

Due to the acceleration of appreciation, the increase of cost pressure and the intensified competition in the domestic market, it is predicted that the operation pressure in 2011 will be better than that in 2010.

A large increase in the cost of production factors, enterprises will inevitably have the impulse to increase prices.

But at the same time, we should also realize clearly that the whole Chinese clothing market is still oversupply, and the production of garment enterprises is still in full swing, and a steady stream of products is pouring into the market.

There is another point to note. In recent two years, due to the impact of external demand, some of the original foreign trade forces are turning to the domestic market. How to digest these products is still a problem.

Unlike other consumer goods, the price of clothing consumer goods is limited by cost.

Clothing is an enjoyable commodity, not a necessity.

Under the current economic situation, consumers have not increased their incomes on the one hand. On the other hand, they have to face the pressure of rising prices of other necessities, and only reduce some of their expenditure.

Indeed, as an ordinary consumer, the consumption elasticity of clothing is enormous.

Today, if you have money, you can buy more. If there is no money tomorrow, life will not be affected even if you don't buy new clothes.

Although the country has been emphasizing the expansion of domestic demand, this "domestic demand" covers more of the demand for safeguards, and the purchasing power of clothing is hard to expand in the next few days.

In the final analysis, it is still a stubborn disease in China's manufacturing industry. For the cost of raw materials and labor costs are too reliant, the downstream market has been in turmoil at a time when the upstream market is boding.

A truly mature enterprise will have some cost space which can be relatively free to operate, that is, management cost and process cost.

The key is that our garment industry must do a good job of specialization, which can fundamentally guarantee the healthy development of industry and the ability to resist risks. In a short time, the overall upgrading of an industry is unrealistic.

For now, the most practical way is to optimize horizontal industry division and cooperation.

Large enterprises have the strength to make brands. Small businesses have no strength and can make international OEM (OEM) very specialized.

It is not difficult for enterprises to develop their strengths, integrate their resources and achieve effective control of the industrial chain.