The Designer Studio Adds Enzymes To The Industry.

Cheng Hao, after 80, 2004

Graduate in design, and began to do it in 2006.

Room.

The first business is facing a professional customer who also wants to be a studio, pforming the customer's creative impulse into reality.

Development.

By now, he already owns dozens of fixed customers and a certain number of non fixed customers, in addition to the pursuit of quality and style.

There are still some enterprises outside the company.

According to incomplete statistics, this is the case.

There are more than 20 thousand large and small workshops in the mainland of China, like enzymes, which have been neglected for a long time in the pformation and upgrading of industries.

Outsourcing.

The effective force of outsourcing is part of the designer who is independent from the enterprise, and part of it comes from "Chinese style".

Brand pformation.

Cheng Hao

works

From famous teachers

"Marriage" to the dialogue between legal person and legal person

If the middle of last 90s to the beginning of this century,

The industry is trying to accomplish "creating a country" to "creating a country" and "creating a country".

The industrial pformation of "founding a country" has been spawned.

The industry is unprecedentedly prosperous; the current industry is constantly segmenting, and the pursuit of "creating" fanaticism is returning to the rational exploration of "intelligent manufacturing".

The relationship with enterprises is changing from "marriage" among famous teachers' brands to an equal dialogue between legal person and legal person.

The combination of "famous teachers and famous brands" is a bit like an unequal marriage relationship. As a party's enterprise, it occupies more leading power.

Talent and personality have been greatly restricted in standard enterprise management and even in production management, which also directly leads to many problems.

The final result of breaking up with the enterprise.

The development of studio

While having more free creative space, it has equal corporate status with enterprises.

In the commercial contract relationship between Party A and Party B, the dialogue takes the place of the task. Instead of the upper and lower subordinate, the brand is no longer so "stubborn".

It is easier to persuade them to accept their own creativity.

Or, after lifting other constraints, creativity itself becomes more prominent.

From rare

Brand to industrialization

Studio

If we look at the chronological order,

After breaking up with enterprises, the first trend to become a trend is

Brand.

But in the true sense of China

After all, the brand is still too few.

There is still a certain distance between brands.

Because from international

In terms of the popular system, Chinese culture has long accepted more than output.

"Cultural influence" is the core of design popularity. When the western pop culture is very strong, the East

It is impossible to occupy the forefront of culture and become the mainstream.

From China

From the perspective of industrial development, there are only fast developing cities such as Beijing, Shanghai, Guangzhou, Hangzhou, Shenzhen and so on, which can provide fast information, centralized customer base and relatively complete industrial chain needed for designer brand development.

At the same time, because designers are separated and separated for a relatively short period of time, designers know little about production management, capital operation and marketing beyond their professional fields, and often appear inadequate in brand operation.

Under such circumstances, focusing on the areas that you are good at can become a better choice for the designer's personal development.

Through the form of designer studio, the designer can give the marketing which he is not good at to Brand Company, and Brand Company can get more product creative series through the choice of different studios.

This is the inevitable result of further refinement of the industrial division of labor and the proper meaning of industrial restructuring.

The first industrial pformation with "brand" as the main force has spawned production outsourcing, and garment enterprises have been divided into productive enterprises and brand operated enterprises. The second industry pformation with "creativity" as the main factor should give birth to the subdivision of brand chain structure. At that time, the design and research and development enterprises will become an independent force, and become the three carriages to promote industrial development with brand operation enterprises and production and processing enterprises.