The Spring Festival Evening Was A Fire Advertisement.

Of all the conjectures about CCTV's Spring Festival Gala, whether or not there should be implanted advertisements should be a matter of no importance.

Is it all night that all viewers have become experts in advertising research? Or "finding fault together" has replaced Spring Festival gala as the most popular program to welcome the new year?

Product placement is really so popular? The answer is just not necessarily. At least according to the statistical results from Baidu index, the attention level of product placement is much lower than that of the Spring Festival Gala itself, which is far less than that of any star who may appear in this evening party.

In the face of product placement advertising, some people of insight put up a desire to kill and then quickly look like that.

It must be said that people all over the country are expecting a CCTV Spring Festival Gala without advertising. This conclusion is too arbitrary.

My aunt next door has more than ten years of Spring Festival evening ratings, but her biggest expectation for CCTV Spring Festival Gala is nothing more than genuine laughter. "What is the placement of advertisements?" the aunt obviously did not go online to sweep the advertising profession blind.

Implantable advertising has long been the cause of brand communication.

Spinach canned in Popeye, and chocolate in ET alien are implanted.

Film and television works can not be separated from a specific life background, and everywhere in life is the trail of goods. As long as there are commodities, there is an opportunity to spread. The birth and development of implanted advertisements is natural.

Today, we can see films and television works, especially on the big screen, advertising is almost everywhere.

In the box office market at home and abroad, the highly successful "life express" can almost be regarded as a series of advertisements for Audi cars. Transformers 2 has earned nearly 70 advertisements in the box office.

Why not say that Transformers has not become a Autobot instead of a banknote printer? Why no one complains that this is a movie in advertising? Why has it never heard of an audience who has returned to the cinema because of the placement of advertisements found in the movie? Can it be more acceptable to insert a notice in a movie to pay for it than to see it in a free viewing evening?

The answer is obviously negative.

The placement of advertisements is neither unique to CCTV Spring Festival Gala nor the originals of Uncle Shan.

The reason why it was accompanied by the "Spring Festival" Spring Festival Gala "donation" became popular.

No matter what kind of prejudice the consumer has towards advertising, the life of leaving advertising is unimaginable.

If you enter a supermarket, the shampoos on the shelves are all brands that you have never heard of before, or are simply put in the same plastic bottle. How will you choose? Industrial products constitute the consumer world we live in, and advertising is the road sign we walk through.

This road sign is true and false, but also has a lot of confusion. One of the most important functions of CCTV brand media for consumers is that the brand and goods appearing here can almost be regarded as a guarantee of consumption, and the quality is more trustworthy.

Product placement is just a routine practice for CCTV to present these brands. In the international perspective, this kind of practice is also very common. It is common in Japanese dramas and Korean dramas. In the British talent show, there are "three silly Bollywood Bollywood", how can CCTV Spring Festival Gala be unavailable?

This can have!

In the past year, product placement has made a lot of drooling, and the TV drama "golden wedding and love affair" has been skinned because of the fact that some of its advertisements are too rigid.