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    Tianjin Will Build Its First Italian Style Discount Shop.

    2011/1/22 11:18:00 195

    Discount Brand Luxury




    In January 19, 2011, Tianjin, Italy's top real estate developer and leader of high-end retail products, announced that RDM group announced its first joint venture with the US Witt company in China to name high-end products in Florence town.

    Discount

    Center - "Florence town - Beijing and Tianjin famous outlets" in Tianjin Wuqing area between Beijing and Tianjin completed, will be officially opened in May 19, 2011.

    The town of Florence, which was designed in classical architecture in Italy in sixteenth Century, covers nearly 200 top Italy cities.

    Luxury brand

    World fashion

    famous brand

    The average discount rate of 50 percent off and up to 70 percent off has brought unprecedented shopping and leisure experience to Chinese consumers.


    200 international brands landed on Oteri J


    According to introducing, this is China's first pure Italian style high-end high-end discount center and leisure culture center, with a floor area of 60 thousand square meters and a rental area of 42000 square meters. "Florence town - Beijing and Tianjin famous products outlets" has presented the world's top orter shopping scale to Chinese consumers.

    Consumers can feel the picturesque architectural beauty and vibrant fashion atmosphere in Italy, which is the best choice for families, friends and friends to spend holidays and spend time on shopping.

    "Florence town - Beijing and Tianjin famous outlets" has four major shopping theme experience areas: luxury goods, international fame, sports and outdoor and leisure, offering nearly 200 luxurious and fashionable products. Among them, Prada and Fendi will first visit China's outlets, as well as world famous brands such as Giorgio Armani, Salvatore Ferragamo, Bulgari, Tod, s, Versace, Burberry, Versace, Burberry, Versace, Xun, Xun, and so on. More popular fashion lifestyle brands also include ",", ",", ",", ",", "and".

    In order to ensure the authentic experience of international outlets, consumers can buy Premium quality products and enjoy discount discounts every day in every small town in Florence. They only need to spend an average of half off or even seventy percent off of the attractive discount price to buy the classic and fashionable style of the world's luxury brands that have long been popular.


    RDM has more than 20 years of experience in the construction and management of high-end discount centers.

    The completion of the "Florence town - Beijing and Tianjin famous outlets" with a total investment of 1 billion yuan represents a solid first step in RDM's strategic investment in China. RDM will strive to make it the leading shopping and entertainment center in China.

    In the next five years, RDM will build five outlets named "Florence town" in China, and their completion will set up a new benchmark for the brand diversification, building quality and management mode of China's fashion retailing industry.


    Jacopo Mazzei, chairman of RDM group, said: "we and our partners around the world believe that China will become an important market for high-end consumer goods in the world. Now is the best time for us to invest in China.

    We are honored to be the first to appear in China in the name of "Florence town - Beijing and Beijing famous outlets" and provide an ideal shopping and leisure center for China's increasingly mature fashion consumers.

    We will not only introduce a series of top brands, but also bring Italy's culture and the world's leading business philosophy to Florence town and our future investment projects in China, so that Chinese consumers can feel the unparalleled shopping experience.


    Shopping and leisure for 10 minutes to experience Italy shopping trip


    Located at the junction of Beijing and Tianjin, there are many high-speed roads and national highways near the "Florence town - famous city and outlets" near Beijing and Tianjin. It is convenient to drive from Beijing and Tianjin through the Beijing Tianjin Tangshan Expressway and Beijing Tianjin Expressway, and only 5 minutes from the exit of Yang village to the entrance of the town.

    The main entrance of the town is only 100 meters away from the Wuqing high speed rail station.


    The town of Florence has a pure Italy lineage. Its architectural design is rooted in Italy history.

    The gondola boat roams the clear canals. The fountain, sculpture and green vegetation are decorated with Italian classical architecture, walking in beautiful arch bridges, elegant squares and fountains. The romantic atmosphere makes people seem to be in the Italy town of the Renaissance in the sixteenth Century.

    The design of the tower at the two main entrance of the high-speed rail station is inspired by the Plazza San Marco and a medieval castle. Tourists walk on the stone path of the town to explore the restored courtyard and Promenade to the town center.

    The Colosseum, located in the middle of the luxury district and the international famous District, is paved with travertine marble, which represents the magnificence and magnificence of art in the age of imperial Rome.

    In addition to shopping and sightseeing, there are over 10 homes.


    Different flavor restaurants taste authentic Italy cuisine and Chinese and Western cuisine.

    Florence town will also organize colorful performances and leisure activities throughout the year, so that consumers can fully integrate into the fashion and cultural customs of Italy.

    According to the introduction, it takes only 10 minutes to reach the Wuqing station by high-speed rail from Tianjin, which greatly facilitates the urban shopping crowd.


    The annual sales target of 1 billion yuan is fun.


    Bao Yifang, managing director of Asia Pacific RDM, chairman of Florence Town, said: "our first Oteri J was located in Beijing and Tianjin because it is one of the most dynamic and potential high speed development areas in China. It will welcome the new generation of consumer groups with the most fashionable vision and brand awareness in China," said Ivano Poma.

    What we bring is the world's top fashion and luxury brands that are following the fashion trend. With full and stable supply of goods and a minimum annual discount of seventy percent off, no one can afford it.

    Combined with our advanced experience in the operation and management of outlets, our goal is to build Florence into a new landmark in the design, fashion and business success.

    Despite fierce competition, Bao Yi Fang gave the annual sales target of psychological expectation - 1 billion yuan.

    Bao Yifang said that the price of the discount brand has advantages, but it will be 2-3 seasons later than the new product, and there will not be a civil war with the new product.

    But shopping here can satisfy the pleasure of buying genuine brands and amusing classic styles.


    Mr. Li Xuehai, chairman and chief executive of the wit group, said: "Fingen and the strength of the US Witt group will bring a new international shopping experience center for Chinese consumers.

    Witt group has 25 years of business experience in China's fashion and consumption field. We have solid foundation and resources in operation and commercial real estate development. It will seamlessly connect with RDM's excellent design and management to form the best partnership in the domestic industry.

    {page_break}


     

    The feeling of experiencing Italy is this feeling.


    In order to complete a subversive design of the outlets in China, the design team and architectural experts in Florence town attached great importance to the rational use of space and the use of high quality building materials. Both the environmental design, shop facade and public entertainment area maintain the design style of Italy traditional town, and strive to achieve perfection.

    In order to recreate the scenes of life in the town of Italy in sixteenth Century, whether it is the appearance or footpath, even the details of every building and decoration of porch and porch are ingenious.

    The selected materials are also reflected in Italy's classical style, such as antique tiles, decorative frames, and high quality wooden and iron street furniture.

    Innovative technologies and materials are fully utilized to improve building quality, save energy and reduce maintenance.

    The landscaping and vegetation coverage of sidewalks and parking lots have greatly improved the landscape comfort of these areas and achieved a virtuous cycle of the natural system.

    The 2800 free parking spaces are surrounded by 4 entrances to facilitate consumers to enter any area to shop.

    In the overall design, the public space is strictly separated from the employees' use area, so that consumers can enjoy a relaxed and undisturbed shopping and leisure environment.


    According to the introduction, in Europe and America, otles is no longer just a place to sell discount brands. It has become an important place for high-end brands to promote their image and fashion trends. It is also a comprehensive service center integrating shopping, leisure, entertainment, tourism and other functions.

    Chinese consumers' brand awareness and brand consumption ability are constantly maturing. "Florence town - Beijing and Tianjin famous outlets" is representing the top level of today's high-end brand discount center, which will meet the high level pursuit of Chinese consumers for high-end brand consumption, quality and service.


      


    Arena Colosseum


    Background:


    RDM group:


    RDM is the Real Estate Company of Italy fashion, retail and real estate giant FINGEN group. RDM manages more than 20 real estate development projects, with a total construction area of more than 610 thousand square meters, with a total value of more than 13 billion euros.

    As a private real estate developer, RDM has invested its equity assets into real estate development projects, and has been actively engaged in strategic partnership with internationally renowned companies.

    Over the years, RDM has developed into one of the most important real estate developers in Italy.

    Development and growth in Italy


    At the same time, it has recently participated in international real estate development projects in China, Hungary, Romania, the United States and Turkey.

    RDM is currently committed to developing the following three types of projects: retail centers, luxury hotels and residential development, as well as repair and rational use of ancient buildings.

    RDM combined with McArthurGlen to develop designer brand discount shop, orter, has become the leader of Italy industry. At present, it has built and operates orbits, worth more than 500 million euros.


    Witt:


    In 1981, the Witt group was founded in New York by Li Xuehai, the founder, chairman and chief executive of the Witt group. Now it has developed into a global integrated group with Witt supply chain service, Witt clothing company and Witt global investment.

    Its customers include more than 500 famous companies in the global fashion and retail industry, and over 25 years of experience in luxury retail and commercial real estate development in China.

    The Witt group has been listed by CRAIN business magazine as one of the largest 200 private enterprises in the greater New York area.

    In September 2008, Forbes magazine named Mr. Li Xuehai one of the 25 most influential Chinese Americans in the US business world.

    In January 2006, President Bush appointed Mr. Li Xuehai as the member of the White House president's Asia Pacific Affairs Advisory Committee. In December 2010, President Obama awarded him the president's Social Service Award.

    Mr. Li Xuehai is also a member of the 100 member society of the United States and a member of the Tianjin Political Consultative Conference.

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