Fashion Socks Shop &Nbsp; Strange Alternative Can Make Money.
In the clothing business, it is more unusual to make money than to follow the rules. Young people are not short of clothes and wear. romantic This is not a pair of socks shop in the United States, socks are no longer paired, single sales better. With the pursuit of fashion for young people, socks mix up has become a trend. Why do socks need to be paired?
Each sock is designed with a classical pattern, polka dot, stripe, heart shape, flower or wave. There are 4 series: "tradition".
series
"," amazing series ","
Midfielder
Series "and" humor series ".
In addition, each sock has a special number, such as "amazing 4" or "avant-garde 25", which is easy to collect socks, just like collecting baseball cards and McDonald's toys, prompting people to buy more and buy more.
If you combine a whole set of 134 socks, you can produce 8911 kinds of collocation.
Imagine the following scenario - enough for a person to wear for 24 consecutive years, with no repetition every day, and for 67 consecutive days without washing socks.
Fashion socks business strategy
Fashion socks shop to lock in target customers
The target customers of such stores are those who do not catch the so-called "consistent" and "symmetrical" fashion rules.
Therefore, the socks sold do not need any collocation instruction manual, how to match it, how many people wear it, there are many possibilities.
Open a fashion socks store and find a good place to open a shop.
Storefront is a very important factor.
The best choice is a lot of traffic and shopping.
Small shops are not suitable for opening such stockings stores, because such shops are fashionable, and they need a large number of young and fashionable consumer groups.
Fashion socks shop's sales methods should be novel.
The principle of buying more and more concessions is recommended. Socks should be packed in odd numbers, such as 1, 3, 5 and 7.
In addition, shopkeepers and salesmen need to "test the law", wear their own socks, wear them to see customers, live like a live sign.
Operating costs of fashion socks shops
(1) rent and decoration costs: the best area is about 30 square meters, and the annual rent and decoration cost will be about 100 thousand yuan.
(2) first purchase cost: the cost is determined according to the quality and quantity of the goods, plus the cost of labor and travel, 10 thousand yuan is necessary.
(3) labor costs: at least 4 people are required to hire a salesperson and a salesperson. The monthly salary is 4000 yuan.
Investment income of fashion socks shop
In the early days of opening up, it is unlikely that profits will be made. It will take some time to open the market.
It is suggested that the membership system should be adopted and the members should be absorbed in the first year, so as to lay the foundation for future development.
Business profits will rise sharply after Repeated customers.
The management of special socks shops can avoid direct competition in the clothing industry and make it easy for consumers to find their own existence. For a $6 billion stocking market each year, divide yourself into a piece of fat pork. In the traditional business of changing socks, you win because others don't innovate and you innovate.
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