CCTV Spring Festival Gala Let Businessmen Take Their Noses?

CCTV Spring Festival gala will start again.

Here, and not to mention "fifty dollars" in the short essay, the Canon apron with the "Lu Hua" logo hanging on the chest hung on the front of the husband and wife of the steamed bun, and the Canon camera advertisement in the song "pat pat", only on two major "watching" programs, Louis Liu's magic and Zhao Benshan's short essay, makes people feel that the director of Chevening has been secretly controlled by businessmen.

Let's talk about Louis Liu's magic.

There are five or six boxes of Huiyuan Juice in front of the table. No, Xiao Liu is still facing the camera. He drinks a mouthful of juice and smack his mouth to say "Huiyuan" two words, for fear that the audience can not see what kind of brand it is.

Instead of being so rigid in advertising, it would be better to simply ask Qing Dong to say, "after the wonderful advertisement, there will be a magic show", or publicly announce "next to see celebrity endorsements".

Look at Zhao Benshan's essays.

For Sohu advertising, because last Spring Festival Gala, here is too lazy to discuss again.

How much is the national cellar 1573? A retail price of 52 degrees is almost seven hundred yuan, and the luxury edition is more expensive.

However, in the donation, the poor widow who could not afford her daughter to go to university unexpectedly offered such a high grade liquor, thanked the generous comrade, and did not give a close-up to the national cellar.

If such unreliable details are "derived from life", then many poor college students and their parents who have been helped by the society will not be drowned by the spit of netizens.

Earlier, there was a conservative estimate by the media that the overall advertising revenue of the 2010 Spring Festival Gala was over 650 million yuan.

As a state TV station, it is understandable to earn money through this public entertainment platform at the end of each year.

However, if the money is to be taken and the rich businessmen take the lead, then this so-called variety show, which is known as the spiritual enjoyment of Chinese people around the world, will inevitably turn into a strange "big year meal" that is surrounded by capital by the arts, so that hundreds of millions of viewers will not be able to eat it very well. It may even be considered that CCTV "is going to pay a new year's visit". It's just a sounding commercial gimmick. Actually, it is mining the Spring Festival gala as a "gold mine".

The Xinhua commentary department is marking the Spring Festival Gala.