Annual Consumption Demand 800 Million Chinese Children'S Wear Will Enter Trillions Club

There are 380 million children in China.

Consumer demand is estimated at around 800 million.

With the increase of the income level of the Chinese people, the consumption of parents devoted to their children is also increasing.

Experts predict that in the near future, China's baby industry will enter the trillions club.

For the Zhili Town, Wuxing District, Huzhou, Zhejiang, the best era is coming.

Walking in this small town in Northern Zhejiang, the 98% of children's clothing in China is from here.

Zhili children's clothing is a typical representative of Zhejiang's lump economy. However, the children's clothing economy, which starts with "light and small", occupies a large layout while low level of industry, weak innovation ability, lack of planning guidance, and slow pformation and upgrading.

Now, put in

The reality is: China 300 million

Foreign brands have been coveted, and they have "hit the ground" in a short time. However, some local children's clothing enterprises have not gone out of the strange circle of processing, so they can not make space for marketing and design.

Under the "forced effect", the children's clothing in Zhili began to pform and upgrade.

"About 20000000000 Yuan.

Sales revenue, 30% of the domestic market share, 98% of the domestic market coverage, Zhili is a real Chinese children's clothing town.

In the face of the trend of pformation and upgrading, we are in the process of making a change and moving to "big business, big brand, big market".

Shi Genbao, Secretary of the District Committee of Wuxing District of Huzhou, is full of ambition.

Foreign brands attack cities and local enterprises look around the world.

Speaking of

Zhang Lianzhong, vice president of Zhejiang clothing association's children's wear branch and President of Zhili children's wear Association, strongly valued it, but also a little worried.

He said that children's clothing market has great potential for growth, but its output accounts for only about 10% of the total clothing output of the country.

Such a large market space makes some foreign brands want to share a slice of the cake.

Learned from some shopping malls in China.

As early as the beginning of the new century, children's wear series has been launched to seize the market of sports children's wear.

Recently, some international luxury brands such as

And so on.

To seize the market of high-grade luxury children's clothing, the price of these luxury children's clothing is very expensive, thousands of yuan or even thousands of dollars.

However, in the mainland market, there are few brands of children's clothing that can compete with the best foreign brands at the same level.

However, in the face of the strong entry of powerful brands, the children's clothing enterprises in Zhili have shown a high attitude of preparation.

Nowadays, Tong Wang Garments Co., Ltd. started from 6 sewing machines in 1996. Today, the leading enterprises in China have experienced the ups and down of children's clothing industry.

Pu Xinquan, chairman of the board of directors, believes that after China's accession to the WTO, the economic pattern of children's clothing has undergone tremendous changes. The invasion of foreign brands is a stinging effect on local enterprises, and it encourages more enterprises to have a look at the world.

Zhang Lianzhong agreed with this view: "after decades of development, the government has

The support has never stopped. Small businesses must grow into a big tree in the government's infancy. Self brand is essential.

Foreign brand invasion is also a kind of spur to local enterprises. By virtue of this wind, enterprises can see clearly the core competitiveness of foreign brands and use their brands to match them.

"Facing the pressure of foreign brands, weaving

The development mode based on quantity expansion is obviously outdated. Transformation and upgrading are the realistic needs and the only way to solve the current development of children's clothing industry in Zhili, and "big enterprises, big brands and big markets" are the direction of pformation and upgrading of Zhili children's clothing.

Shi Genbao concluded.

Marketing design, walking on two legs, smiling, smiling, and proud.

Under the guidance of the government, the children's clothing enterprises in Zhili began to pay close attention to the "Smiling Curve": in the entire industrial chain, only the enterprises at the two sides of the upstream (R & D) and downstream (Marketing), the added value of their creation will be high.

To understand the true meaning of the curve, children's clothing enterprises in weaving began to benefit from both ends.

Pu Xin Quan said that after struggling for several years in the children's wear market, the enterprises became more aware of the vitality of their own design. In 2001, the company went out of weaving and set up a branch in Shanghai, which integrates design, production and sales.

"R & D design funds account for 3%~5% of total sales, and cooperation with textile colleges and universities is also a new idea for our pformation."

"If imitation plagiarism still allows children's clothing enterprises to make a profit in the early stage of the industry, with the arrival of the era of children's clothing brand consumption, the domestic children's clothing enterprises are more likely to face the fate of being eliminated.

At present, the development and design of children's clothing products in China is more of a reference and combination.

Large enterprises Reference Portfolio

Small and medium-sized enterprises mostly focus on new products of large enterprises. "

Shi Genbao believes that with the competition as a platform, Wuxing district will further build a bridge and channel for industrial clusters and design talents, and explore a strategic platform for pformation and upgrading from manufacturing to creative industries.

In addition, a strategic reserve of talents will be established to provide the clothing industry with practical actions to expand and enhance the brand of children's clothing, and also to inject fresh vitality into the industrial clusters to be pformed.

Weaving children's clothing enterprises pformation and upgrading, betting marketing

"In November 19, 2010, in the Zhili Chinese children's wear Town, 160 South Korea's most famous children's wear brands entered into the group and opened a Korean brand children's clothing area with an area of 13660 square meters.

For us, this is an opportunity to walk on two legs. "

Zhang Xiaoping, chairman of the Xia Shi Clothing Co., Ltd., said that Xia Shi was originally a middle and low end domestic sales company, and saw more and more foreign brands entering China.

Zhang Xiaoping's idea represents the pformation of the children's clothing in Zhili.

It is reported that since 2008, Zhili children's clothing has begun to move towards the middle and high-end market while consolidating the domestic and low-end market.

In order to make the products of Zhili children's clothing ring, the Zhili town plans to take five years to take the four major strategies of "science and technology, branding, scale and export", to make Zhili into an advanced manufacturing center for children's wear, a research and Development Center for children's fashion, a children's clothing brand gathering center, a national children's wear sales center and children's clothing display and information distribution center.

In addition, we must cultivate 100 leading enterprises, 100 children's wear industry leaders, 100 municipal level brands, 100 export earning enterprises, and a new processing market that sells more than 10 billion yuan.

Shi Genbao admitted: for a large number of weaving children's clothing enterprises, is now in the middle of the smile curve.

To change this situation, we must dare to invest, innovate boldly, increase investment in brands, increase investment in R & D and marketing, and only change.

"Weaving children's clothing + weaving weaving" mode has developed into a "weaving brand + national processing" mode, and even become a "weaving children's clothing + global manufacturing" mode, in order to gain the initiative and be proud of it.