Technology And Brand Are Leading The Rapid Development Of Zhengzhou'S Clothing Industry

2010 is the first year of the implementation of the special plan for the development of textile and clothing in Zhengzhou.

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In the interview with the author, Qin Zi Cheng president of Zhengzhou clothing association said that in 2010, the association adopted a number of measures to boost the development of the industry and achieved great results.

In 2011, the association should devote more time and energy to the development of the industry.

At the meeting, a total of 36 enterprises, including Zhengzhou cloud top, happy house (Zhengzhou) dress, deyston, leading show, Yali Da, Jun Lan dress and so on, were recognized as "the best credit enterprises of Zhengzhou clothing in 2010".

Zhao Sunli, chairman of Zhengzhou Ya Li Da Garments Co., Ltd., once again represents the industry.

In 2010, "Ya Li Da" trousers were awarded famous brand products in Henan province.

This year, Chen Yongbin's "M·SUYA" and Hou Jianchao's "Sen Sen" have won the well-known trademarks in China.

They are both the beneficiaries and practitioners of brand development.

This year, Zhengzhou clothing technology and brand development has become the theme of the industry development.

Brand development leads Zhengzhou garment industry upgrading

In 2010, Zhengzhou garment enterprises won 2 well-known trademarks in the country, 4 famous trademarks in the province, and 4 famous brand products in Zhejiang Province.

They also won a number of government incentives and subsidy funds. The above enterprises were rewarded by the government from 300 thousand yuan to 600 thousand yuan respectively. These activities have effectively promoted the grade and level of the garment industry, and promoted the rapid development of enterprises.

In April 2010, the "Zhengzhou ten clothing brand" appraisal activities were carried out, and 10 garment enterprises were awarded the title of "the ten largest clothing brand in Zhengzhou".

At the Zhengzhou International Convention and Exhibition Center held a grand press conference on "the ten major clothing brand press conference and clothing dynamic exhibition" in May in Zhengzhou.

In 2011, we should strive for more enterprises to win the famous trademarks and famous trademarks in the country, and create more famous brand products.

Technology has become the driving force for the development of clothing in Zhengzhou.

In 2010, the construction of technology centers for industrial enterprises was in full swing.

Research new technology, develop new products, urge enterprises to improve product quality and grade as soon as possible, and improve the overall production technology level of Zhengzhou garment industry.

In 2010, there were 3 provincial-level technology centers in Zhengzhou's garment industry, and 4 technology centers in municipal enterprises.

In the work plan of Zhengzhou Garment Association, in 2011, we strive to set up three centers of garment design, research, technology training and quality control in Zhengzhou as soon as possible, and set up an integrated information service center to provide training services for garment enterprises in clothing design, technology and product quality.

We are going to organize the establishment of the Zhengzhou clothing business college, and carry out systematic training courses such as clothing management, marketing, technology and so on, so as to train professional technicians and managerial personnel of our garment enterprises, and vigorously enhance the overall level of our garment industry.

Organize the industry to carry out the technical training and technical competition activities of the "hundred excellent technicians", carry out the "ten best designers" selection activities, and organize the activities of the "Trousers Design Competition", so as to create conditions for the designers and professional skilled talents of clothing, and build a platform to lay a solid foundation for promoting the upgrading of the industry and upgrading of the brand.

Liu Chunling, Secretary General of Zhengzhou Garment Association, told the author that in 2010, in order to promote Zhengzhou clothing to go out of the country as soon as possible, narrow the gap with foreign clothing and upgrade the overall design level, the association organized two designers of more than 30 key enterprises to conduct market research in Japan and Korea to understand the foreign market, brand accessories and sales channels, increase knowledge, accumulate experience and develop themselves.

In 2011, we organized enterprises to attend the Hongkong fashion and fabric exhibition to attend the New York fashion show.

At the same time, at the invitation of the Canadian state of Columbia and the government of Chek Nuo City, the group will visit Canada and the United States to conduct economic and trade negotiations, so as to promote Zhengzhou clothing to go abroad and develop economic and trade exchanges.

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The government's financial support and guidance led enterprises to have a more direct understanding of technology and brand building.

Declare "the advanced tax unit of garment enterprises in Zhengzhou" in 2009, and several garment enterprises won government awards ranging from 200 thousand yuan to 300 thousand yuan respectively.

The six key clothing enterprises, in the form of "Zhengzhou clothing exhibition group", have unified planning and unified exhibition, and for the first time unveiled the "China International Clothing and Accessories Fair" in a group way.

This group, the municipal government subsidized 1 million 440 thousand yuan, strongly supported the participation of enterprises.

All exhibitors have achieved better economic and social benefits.

At the same time, nearly 40 enterprises' technical personnel and designers went to Beijing to see the exhibition, which promoted the production technology level of Zhengzhou clothing enterprises.

The 10 garment enterprises selected by the "ten major clothing brand appraisal activities in Zhengzhou" won the title of "the ten largest clothing brand in Zhengzhou", and each enterprise received 200 thousand yuan from the municipal government.

Zhang Yuju, deputy director of Zhengzhou Municipal Commission of industry and commerce, said that these awards greatly encouraged the determination of enterprises and enhanced their confidence in development.

Song Baisong, Deputy Secretary General of the Zhengzhou municipal government, said that she would actively support Zhengzhou's clothing brand to enter Zhengzhou's commercial highland. Zhengzhou's commercial area should support the development of the garment industry in Zhengzhou.

Chen Yichu, vice chairman of the former CPPCC in Henan province and former mayor of Zhengzhou, sent the "four support" to the representatives from various walks of life attending the work conference. He suggested that businesses and industries should support each other. If the government wanted to support it, it would not interfere with the independent operation of the enterprises. If the media wanted to support it, it was necessary to publicize the development atmosphere that the enterprises created better, and support the construction of the textile and garment industrial park.