The Pformation Of Quanzhou Shoe Industry From Quantity Scale To "Quality Benefit"

January 25th dispatch January 24th, learned from the Quanzhou inspection and Quarantine Bureau: Fujian footwear Quanzhou, 2010

According to statistics, in 2010, the Quanzhou inspection and quarantine department inspected 89 thousand and 900 batches, 605 million pairs of goods and 2 billion 926 million dollars worth of export footwear, and the number, value and value of exports increased by 16.10%, 0.63% and 21.98% respectively over the same period last year.

Among them, the export value has reached a record high, and the unit price of exports has increased by 21.3%. The volume of exports accounts for about half of Fujian's total, and about 10% of the country's total.

In 2010, Quanzhou footwear enterprises took the lead in getting out of the gloom of the international financial crisis, firmly seized the opportunity of the recovery of the main export markets of footwear exports, and worked hard to overcome the influence of many factors such as RMB appreciation, labor shortage and foreign technical barriers, constantly seeking for new changes, strengthening quality management, accelerating scientific and technological innovation, increasing the pace of brand internationalization, enhancing the competitiveness of the international market, and maintaining steady growth of footwear exports and stabilizing the share of overseas markets.

At present, there are more than 2000 export shoe enterprises in Quanzhou, Fujian Province, which have been formed from children's shoes to adult shoes.

We need to expand the international market.

The city has more than 30 shoemaking enterprises and international well-known brands to establish production and marketing alliance relationship, XTEP, Anta, PEAK and other Quanzhou footwear enterprises in the United States, Russia, Southeast Asia and other more than 20 countries and regions to set up business organizations and stores.

At the same time, by participating in the Canton Fair and famous footwear fairs both at home and abroad, enterprises have opened up the international market in many ways, actively taking diversified development paths, and actively developing Russian, South Asian, South American and African markets on the basis of consolidating the European, American and Japanese markets and expanding the market of Southeast Asia and Hong Kong, Macao and Taiwan. The sales market has now spread throughout more than 80 countries and regions around the world.

Among them, exports to the European Union amounted to 920 million US dollars and US $570 million, the proportion of these 2 markets increased from 43% to 51% last year.

Implementing brand strategy and profit growth.

By strengthening investment in science and technology, actively adjusting product mix, continuously improving the added value and technical content of products, changing from "quantity regulation model" to "quality benefit type", and enhancing the international competitiveness of enterprises.

Among them, "PEAK", "XTEP", "Hongxing Erke" and "Alice" and other independent brands have gone abroad and embarked on an international tour. Each unit price is 1 times higher than the average price of the export, and the highest unit price is up to 39 US dollars.

The average unit price of footwear exports in Quanzhou increased from 3.90 US dollars in 2009 to 4.84 US dollars in 2010, an increase of 21.30%.

Quality management is improving step by step.

The inspection and quarantine departments, in line with the activities of "quality improvement" and "quality management into enterprises" and other activities, actively cooperate with relevant government departments to guide enterprises to improve the quality system, enhance product safety and quality, actively respond to international trade barriers, and earnestly safeguard the good international reputation of footwear exports.

At present, more than 200 export enterprises have implemented and obtained ISO9000, ISO14000 and eco textile certification. Some enterprises have obtained national metrological testing system certification, British SATRA certification and CQC product certification.

The 3 export footwear enterprises have become export exemption enterprises and 13 enterprises are a kind of management enterprises for inspection and quarantine. At present, the footwear enterprises have the products of "XTEP", "PEAK" and "Ali", etc. the products of 12 enterprises have won the Chinese famous brand products. Among them, 15 of the 15 famous brand products of the national sports shoes account for 11 in Quanzhou.