Gome Tries The Water Garment Industry &Nbsp; Plans To Build 100 Stores In 5 Years.

After a low-key operation for more than a year,

Plan to build 100 stores in 5 years

Talking about the future operation plan of Gome sports, Huang Xiuhong seems to have a plan.

She said that since the birth of Gome sports, it has been aiming to integrate and optimize the resources and structure of sports retail industry, expand the sports retail market and promote the sales of sports products.

According to Huang Xiuhong's plan, in the next 5 years, Gome sports will set up hundreds of large stores in the whole country. The annual sales revenue will reach ten billion yuan. The products will cover sports and outdoor themes, and form a multi-channel collaborative sales mode with large retail chain stores, specialty stores and e-commerce.

Gome investment group planning since 2007

There is no doubt that Huang Xiuhong hopes that Gome sports will become the core asset of Gome investment group, like Gome.

However, at present, Gome sports has only two stores in Beijing, and it has not yet been profitable, and its business strategy is also exploring. At present, it mainly relies on the two ways of distribution and consignment to cooperate with sports brand dealers to earn price differentials.

No correlation with Gome

At present, Gome has three main businesses, namely retail, real estate and investment. Gome and Gome belong to the retail sector.

There was a rumor in the market that Gome sports might use Gome's existing stores to grow and expand in the form of "store in store", but this statement was denied by Gome sports.

Gome investment group told reporters that there is no equity relationship between Gome sports and Gome listed companies, there is no cross between them in terms of business and personnel, and Gome belongs to the brothers company.

However, the Gome sports development layout introduced by Gome general manager Li Yan is similar to the layout of Gome.

Li Yan said that in the network layout of Beijing area, the core business circle, loop business circle and community business circle will be divided into 3 categories: flagship store, standard store and cooperative store.

Core competitiveness is needed.

Speaking of the advantages of Gome sports, Huang Xiuhong said that the cost of self built stores by sports products manufacturers is too high, resulting in a small profit for individual products, and entering the chain store will greatly reduce its operation, logistics and other costs, and profits can be increased.

However, some insiders who do not want to be named said that when Gome entered the field of electrical appliances in the year when it was scarce in the home appliance industry stores in the domestic market, when Gome sports entered the sports market, it belonged to the latecomers. It would face strong competition from distributors such as Baosheng, BELLE, sports 100 and the existing stores. It is uncertain whether the profits can be realized as soon as possible. "Gome sports needs to find its core competitiveness if it wants to make profits."

Clothing brand expert Yang Dayun said, compared with the meager profits of household appliances, the gross profit rate of clothing products is higher. "Taking kappa as an example, the net profit of the brand is around 30%.

"The retail channels of sports goods are different from children's clothes and women's clothes, which are the most similar to the form of household electrical appliances chain channels, so the threshold is not high for Gome.

In addition, the sporting goods market has entered the stage of capitalization operation. The market is facing a new shuffle. Gome should be able to adapt to this field by virtue of its strong capitalization operation.

Sporting goods are brand dealers controlling channels. Although there are many sporting goods chain stores, most of them are restricted by brand size because of their small size. The scale of Gome sports is relatively large, and the game between independent channels and brands is conducive to market competition.

Yang also mentioned that Gome sports should achieve scale effect as soon as possible. "Lining now has 8000 outlets, Anta has broken through 8000, and Gome sports need to gain scale effect in 3 years or less, so that more profits can be made."