Foot Clothing, Sheng Ke And Other Shoes And Clothing Enterprises Use Animation Creation To Enhance Brand Image.

2011/1/25 14:41:00 63

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Foot Friend Brand

In recent years, with the development of animation industry, we win through cartoon image.

market

Recognition has gradually become the consensus of many shoe and clothing enterprises in Quanzhou.

Some enterprises and products began to use animation creation to enhance brand image.

Such as Sheng Ke shoes and clothing "Jamie bear", Green

Children's wear

The "tick Tat cubs", "Diga Altman" and "changeable cherry Sakura" of the children's shoes, Wan Tai Sheng's "Altman", "flying small female policewoman", "rogue rabbit" and some toy factories in Jinjiang have produced a good influence on the production of animated toys, which has led to the development of certain consumer groups.

According to the head of a communications company, "animation can become an enterprise."

brand

Booster. "

At present, the business model in the animation market is changing from "free creation" to "precise positioning" and "product first".

He said that Japan and South Korea and other countries that are relatively mature in the animation market are typical "product first" mode, that is, first turn creativity into products and trial marketing, if the effect is good, and then animate, it is more typical of Japan's "image creation - cartoon creation - Comic Book link - animation production - Animation authorization mode", which can be said to be profitable in a safe way.

In short, in order to improve the added value of shoes and clothing products, or to create animation brands, or to create animation technology, or to promote local culture, or to combine production and learning, the animation industry in Quanzhou has been staggering along with the efforts of all parties, and the embryonic form of development has gradually emerged.

In contrast, footwear and other industries are slowly developing under the impetus of the animation industry.