Home >

Shishi Clothing Brand Shaping: First Localization And Internationalization

2011/1/25 19:06:00 89

??? 日本語 Fran?ais English 中文

Clothing Brand Internationalization Stone Lion

"Rome is not built in a day". Rome city can stand up to today.

It should be said that Shishi clothing enterprises have some spirit of continuing their efforts to realize their brand dreams, and even eighteen Wu Yi have taken turns in the battle: re starting "foreign names", designing new brand images, inviting foreign designers, selecting world-class fabrics, and even inviting big stars at home and abroad to advertise.

But all these seemingly endings still fail to build up a strong brand.

Shishi clothing enterprises want to compete in the increasingly fierce international

Clothing market

To get a decent cup of tea, brand internationalization is the threshold that must be crossed.

In this process, Shishi enterprises should avoid impetuosity and avoid the mentality of gamblers. Instead, they should start from emphasizing internal strength, carefully study the advantages of others, and integrate the design with Chinese characteristics to create truly fashionable clothing products, so as to truly lead the fashion trend.

Today, Shishi brand fashion show is also very lively, such as last year's "Haixi International Fashion Week" and so on, but these still lack enough tension and connotation to lead the fashion, and the gap with foreign brands is immediately highlighted.

What is internationalization? Generally speaking, internationalization means selling products.

Foreign market

But internationalization in the real sense refers to the globalization of resource allocation and a change in the way of resource allocation.

That is to make full use of and rationally distribute global resources to produce the products with the lowest cost and the highest quality.

Nowadays, internationalization has become an important goal of Chinese garment enterprises. Many enterprises have begun to sell their products to countries all over the world.

However, in this process, we must realize the following question: is the other aspects following the internationalization of the business? We must not evade such a problem: the labels of many garment enterprises sold to the international market are still those familiar with the foreign languages.

After a few years, who can represent China's clothing enterprises in the international market? We need to consider this problem.

But for now, what have we done on the international road?

Moreover, consumers' pursuit of brand is to a great extent related to the economic development level of a country. "Stone lion" is currently the pronoun of low grade products in the international market. It is difficult to get a recognition on the high end market in the international market.

Therefore, if low prices cut into the international market.

low-end market

It will only create a vicious circle and make it difficult to get rid of the image of low-grade products, which is extremely unfavorable for enterprises to create international brands.

Brand internationalization is not achieved by one or two enterprises through their own efforts in the short term. Only by changing the market orientation of low-grade routes can brand internationalization be realized.

Shishi has formed a strong textile cluster, and the textile industry is well equipped, which provides a good platform for the development of the garment industry.

In recent years, Shishi has proposed to build an international fashion sourcing center and fashion publishing center. This positioning and development shows that local governments and local enterprises are heading towards the goal of international development.

From this perspective, we still need to do a lot of work, not just shouting slogans can be achieved, we must proceed from reality and do well in our own domestic market.

First of all, local brands should be localized. Do not think that local brands are not internationalized. There is no way out. In fact, we can think about it. China has a population of 1 billion 300 million, which accounts for 20.1% of the total population of the world. It has a larger weight. If the domestic market is done well, it is also an international manifestation of the 1 billion 300 million.

Secondly, based on the international market positioning and gradually integrating into the cultures and customs of all countries, we must gradually realize internationalization in terms of innovation, brand and quality.

And strive for the best and best in China, and then consider going out.

In addition, the China Textile Industry Association's "12th Five-Year plan" also pointed out that to encourage Chinese clothing brands to go out and occupy a place in the international arena.

Overall, the future of Shishi brand is still difficult and challenging.