Wen Shang Wisdom: Pformation And Upgrading Is The Lifeblood.

However, a few days ago, reporters walked into Ruian, Wenzhou, but met a group of other Wen merchants. They also recognized a real Ruian textile industry.

A king without a crown

Sun Yuqiang, chairman of the Ruian Textile Industry Association, has not heard much of his public speaking speech except for his work report at the general meeting.

During the nearly two hours after the end of the General Assembly dinner and the gala evening, he did not say a word of superfluous words except for necessary communication.

Plain clothes and elegant temperament seem to be difficult to connect the low-key middle aged man with the powerful business in the business world.

However, it is precisely the Ruian Guangyu Knitting Co., Ltd., which painstakingly worked hard, with an annual export value of over 300 million yuan, and the annual output of socks ranks among the highest in the country.

Ruian needle spinning industry association has been established for 3 years, but it is a member of more than 20 associations and chambers of Commerce in Ruian.

The diversification of Ruian's industry makes the influence of needle spinning not very significant, but the scale of needle spinning can not be underestimated. There are 11 enterprises with output value of more than 100 million yuan, and more than five hundred sixty million yuan.

The membership of Ruian needle spinning industry association has also increased rapidly in the past 3 years, and now there are 120.

Although many needle spinning enterprises have decades of history, the needle spinning industry is also known as "China famous trademark" and "Zhejiang famous trademark". But the whole Chinese textile industry, even the people of Ruian, really began to understand Ruian's needle spinning, after the establishment of the association.

Needle spinning is a traditional industry, but Ruian entrepreneurs are

In July 2010, in China International

Of course, for Ruian's textile enterprises, it may not always be clear.

2008 and 2009, let them taste the taste of setbacks.

The impact of the financial crisis is no exception. What grieves them is that they have been subjected to the "grey customs clearance" of Russia and Ukraine for two times.

"September 11, 2008 and June 29, 2009 are unforgettable. Our industry has been seized and sealed up by dozens of enterprises in Russia, which not only caused economic losses, but also disrupted the normal operation of production."

Xie Gong Wang said.

In 2007, the total industrial output value of textile enterprises above Designated Size in Ruian was 5 billion 316 million yuan, while in 2008 and 2009, the gross industrial output value dropped to below 5 billion yuan, but it increased to 5 billion 993 million yuan in 2010.

Although there are only a few figures on the surface of paper, this process is a difficult process for Ruian's knitting industry, and a process of rethinking.

How to cross the land and employment

The great opportunities in the Chinese market are attracting worldwide attention. Ruian's needle spinning entrepreneurs who have been abroad for more than 10 years can not sit still. The gold mines around them attract them to return home.

But success can not be duplicated. Although wealth, experience and technology accumulated in the past, they have stood at a very high starting point. However, many of the barriers faced by them now are bound to take greater steps.

"The industrial output value of the needle spinning industry has accounted for fourth in Ruian, but now there are many problems. Some socks production enterprises are relatively backward in equipment and have a large amount of labor. If there is no pformation, the future will be worrisome."

On the way from Wenzhou to Ruian, a person in charge of the Ruian industry and Commerce Bureau said that the most talked about things in Ruian were land and employment. Whenever we talked about this, we could always hear the sighs issued by the bosses.

At the end of 2010, Qian Yunhui, a village head in Yueqing, Zhejiang, used his life to arouse the attention of the whole nation to the problem of land expropriation.

The problem of land scarcity is just as serious as that in Ruian, which is very close to Yueqing, or it is an unsolved knot for Wenzhou as a whole.

It is said that the land price in Ruian has reached 1 million yuan per mu, which is 4 times 5 years ago. At the same time, there are many disputes behind land acquisition.

"We collected 120 mu of land in the economic development zone in 2005, and entered the market only at the beginning of last year. Only the wall was built at the end of the year.

Speaking of this, Sun Yuqiang always "does not have a taste in my heart".

The problem is far more than that.

Unable to recruit workers, especially skilled workers, is another headache for Ruian chiefs of knitting industry.

In 2010, quite a few enterprises started to run short of labor shortage. "Jintai knitting company can not recruit five thousand or six thousand yuan per month."

Xie Gong Wang said.

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Under the constraints of these factors, some needle spinning enterprises began to pfer some of their capacity to the field, and more enterprises began to take the road of pformation and upgrading.

At the second general meeting of the Ruian knitting and textile industry association in January 12, 2011, the ceremony of "China's knitted city" was also held. When Yang Shibin, the president of the China Knitting Industry Association, handed the plaque of "China's famous knitted city" to the responsible person of the Ruian municipal government, it previewed that Ruian's needle spinning opened a new page. Yang Shibin called it a symbol of the development of Ruian's knitting industry.

In view of the main sticking point of the industry, Yang Shibin pointed out that in the next 5 years, improving labor productivity and channel construction is the two major proposition in the industry.

He gave an example to the listener: "before I went to a sock cluster in Italy, I saw that there were 60 hosiery machines in the workshop of an enterprise. The weaving process was weaving, leveling and pruning, but there were only two workers in the workshop.

In automated warehouses, two shifts are required, and the product packaging is mixed with yards and yards, and there are only 3 workers.

Although wages in the West are several times that of China, according to China's labor productivity of 300 thousand yuan / person year ("11th Five-Year"), the labor productivity of developed countries is 600 thousand dollars per person.

In Yang Shibin's view, the gap between the production equipment of China's knitting industry and developed countries is getting smaller and smaller, but there is a significant difference in labor productivity.

Under the situation of labor shortage and rising production costs, improving labour productivity will be a "top priority".

And the Ruian knitting industry, which is famous for export, will not be evaded in the future.

Of course, it is not easy to lay out domestic sales channels for export-oriented enterprises from outside to Ruian. Yang Shibin suggests that the needle spinning industry in Ruian can start from creating regional brands.

"In the two or three tier cities, the brand of Ruian knitted has been produced, and enterprises have been working together to bring out different brands to carry out the combination and launch the overall image of Ruian."

Yang Shibin asked.

Of course, in the past few years, the achievement of pformation and upgrading of Ruian's textile industry is still outstanding.

In this regard, Sun Yuqiang concluded: "after the financial crisis, many enterprises have begun to adjust their product mix.

The original knitted socks, such as Guangyu knitting, Xing long knitting and Bi Xing knitting, have introduced computerized seamless underwear machines from Italy and Japan. The products have been adjusted from single knitting socks to socks and underwear.

In addition, brand building is also something to brag about in Ruian. The name "famous Chinese Trademark" from Beattie's clothing and the title of "Zhejiang export brand" by Huafeng spandex company witness their status in the industry.

For the future, there are many ideas in Ruian's knitting industry, such as building a talent pool, achieving new breakthroughs in product development, and taking the e-business express together.

In the early stage of the development of the strong economic city, the future development mode of Ruian knitting industry in Wenzhou area is worth paying attention to. It will become a model of textile traditional industry tomorrow.