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Brand Name Of Nanchong Textile Clothing

2011/1/19 17:56:00 106

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In recent years, the key silk spinning and garment enterprises in Nanchong, Sichuan, focus on strengthening the brand, and actively implement the brand promotion strategy.

At present, there are more than 30 silk spinning clothing brands in Nanchong, which have won the famous brands in China and well-known trademarks in China.

High-grade silk

Logo, Sichuan brand, Sichuan famous trademark and other honorary titles, greatly enhance the popularity of Nanchong silk spinning clothing products.

In order to implement the brand promotion strategy, Nanchong has taken the following measures:

First, technological innovation is the driving force to continuously enhance the core competitiveness of the brand.

Nearly 100 new shuttle looms have been developed in the whole industry, and a number of new products with market prospect have been developed, such as heavy pound double faced satin fabric, silk and natural fiber interwoven blend, electronic jacquard mural, and so on. The industrial structure has been further optimized and the competitiveness of products has been enhanced.

Two, we should vigorously develop chain operations and continuously enhance brand influence.

Nanchong silk enterprises have opened Nanchong silk franchise stores in more than 20 provinces (cities), such as Yunnan, Beijing, Shanghai and Guangdong, using silk and tourism industry to expand brand awareness and expand sales channels through silk products into large supermarkets and chain stores.

According to incomplete statistics, at present, Nanchong's

silk

The company has opened more than 150 Nanchong silk stores in cities above the national level.

At the same time, some silk enterprises have set up marketing offices in the United States, Europe, Southeast Asia, India and other places. Enterprises participate in various large-scale silk fairs and trade fairs at home and abroad every year, more than twenty times.

"Liuhe", "Yi Si Si", "galaxy", "

Zhuo Shang

"Famous brands" are welcomed by consumers both at home and abroad.

The three is to expand market share and expand brand share.

The whole industry has to develop more than 200 new marketable products every year. The products have greatly improved the market share with the characteristics of "new, special and excellent".

The high-end silk and wool blended jacquard silk, high-grade anti fleece real silk and high-grade heavy silk fabrics, which are developed by eeger, not only meet the domestic market demand, but also penetrate into emerging markets such as Africa, the Middle East and Russia, and promote the rapid growth of exports.