Cost Increased, Down Price Increased By 30%

The new year is approaching, and is affected by low temperature weather.

Yesterday, I visited some shopping malls in Shanghai, and found that the price of the down garment has greatly increased this year. The price of the brand down clothing is basically around 1000 yuan. The sales of down coats are quite popular due to the cold winter.

When visiting shopping malls, we found Bosideng, Xue Zhong Fei and other brand down garments. This year, the price of the short paragraph is about 700 yuan, the price of the long section is about 1200 yuan, and the fur collar is 2000 yuan.

"For example, the short amount last year was 900 yuan, this year's similar short money will be 1100 yuan, the long section will sell to 1400 yuan, has the wool collar more expensive, needs 1900 yuan or so."

The salesmen of the down jacket counter said that the price of the down garment has generally increased over the past year, and the average price increase is 100 yuan ~200 yuan. The quality is good, especially the style may rise to more than 300 yuan, the average increase is about 15%.

"From the perspective of the whole industry, the price of the down garment this year has increased by about 30% compared with that of last year, of which the increase of Bosideng is around 20%."

Jiangsu Miss Boston down garments Co., Ltd. Sales Department, Miss Ying.

According to miss Ying, the reason for the price increase of the down jacket is rather complicated. "First, the price of raw materials such as duck down and fabric has risen sharply this year, and the price of the eiderdown is 2~3 times that of last year.

Second, after the financial crisis, the demand for the down garments in the global market is rising, orders and processing fees have increased, and the wages of skilled workers have increased, all of which have increased the cost of enterprises.

In addition, the operating costs of logistics and rentals such as sales and marketing remain high, and the price of down garments is inevitable.

For the reasons for the above price increase, the staff of the China feather and down association expressed certain recognition. "The price of the eider's main stuffing - down eiderdown has increased by 3 times, and the cost of fabric has been raised. The cost of production, including the rising cost of labor and factory operation, is the reason for the rising price of down garments."

It is understood that following the rise of cotton prices in early 2010, the price of duck down is also rising.

Statistics show that the price of eiderdown rose from 80 thousand yuan per ton in 2009 to 250 thousand yuan per ton now.

In response, the above-mentioned staff members said: "because the output of each year is determined according to the quantity of duck and goose, now the raising of duck and goose is mainly for eating, not for producing eiderdown, so the output of feather down has been reduced."