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Men Wear "Cool" Jewellery To Wear &Nbsp; Get Rid Of Dull Grey Suits.

2011/1/26 10:55:00 71

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Jewellery

Once a blind spot for men to dress and dress, fancy and unadorning jewelry was once hard to find.

Nowadays, more and more jewelry designers begin to specialize in cool jewelry for men, from bullet shaped necklace to carved family family name.

Ring

It satisfies men's demand for jewelry as personal token.

Design jewelry for men

Women tend to love and hate fashion, for example, all fashion demands for body are almost mean, but at least they will not complain that "nothing is optional".

And why are career men not?

fashion

The bondage? Although there is no need to compete with the corset, the size of the neckline, the length of the collar, the width of the necktie and the length of the cuff often make the Sparrows and Phoenix in a merciless area.

"Men" wear: please be tasteless.

As a result, many men have to find some small pleasures in everyday grey suits by changing the styles of shirts and shoes, even though such subtle changes are so small that others ignore them.

Surprisingly, it is hoped that men will get rid of the drab changes and quietly happen in jewelry areas, knowing that men's jewelry has almost stagnated since 1990s.

The Swiss have long succeeded in making time tools comparable to premium jewellery in terms of price and precision.

However, finding a simple and unglistening jewelry for men has always been difficult.

As a result, a small number of young jewelry designers began to make some cool men's accessories. PhilipCrangi was one of the earlier ones, though his works were more suitable for Broolyn's bars than for the office buildings in Manhattan.

In addition, Jewelbasket.com and other jewellery websites can also find various kinds of men's accessories, including wallet, diamond ring, lapis lazuli shirt button, 14 K gold cuff and belt buckle.

A simple gold stamp ring or a classic lettering bracelet can undoubtedly add unrestrained free and easy to men, and it will not be too ostentatious.

The 26 year old Max vonBrand, who was trading in Manhattan, tried to find such a trinket, but he was disappointed.

He had a small gold signet ring with dark green chicken blood, and he wanted a bigger, pure gold ring, and engraved his family's emblem.

He looked all over the big and small stores in New York and did not find the one he wanted - if it didn't spend all the savings on the bank account.

He failed to search for the Internet, but there was no website that gave him enough confidence to click the mouse to confirm the purchase.

Finally, he found a company that specializes in the stamp ring: Dexter SealEngraving, and finally found what he had been looking for.

Dexter, from Britain, has 20 years of experience in customized rings. The brand started its online customization business in 1999, and business is booming.

The choice that Dexter offers is dazzling. There are 5 shapes, 6 sizes and 10 different materials for a single ring.

In terms of design, there are 12 types of fonts, 20 university and army badges, religious symbols, and all kinds of animal designs (such as lions, giant dragons, half lion and half Eagle animals).

If you provide the original picture, they can also make any style you want.

The price of the Dexter stamp ring ranges from $700 to $2000.

Over the past two years, the company's sales have surged by 50%.

Crangi created the jewelry brand Giles &Brother, which features a masculine iron anchor and bullet elements.

According to designers, the sales of men's money have increased in recent two years, especially in online sales.

He also adds that in his experience, men are more eager to find objects that can build emotional ties with them when choosing jewelry.

He said: "men do not need that kind of eye-catching things, but want to look at things that belong to them at the same time, and they must not be artificial and exaggerated -- that is the jewels that men want to buy."

Men's jewelry purchases soared, and men had jewelry complex.

According to the US Time, although the luxury market has been affected, the male jewellery market has doubled unexpectedly since 1997.

Pam, Dench, founder of UnityMarketiong, a US marketing company, says that men buy jewelry, suggesting that they are beginning to pay attention to their appearance.

In the current competitive environment, this is a necessary strategy.

According to the 2010 personal luxury report released by marketing company Unity Marketing, men's expenditure on jewelry purchases has already accounted for 20% of the high-end jewelry consumer market.

From 2007 to 2009, female jewelry purchases increased by 6.5%, while male jewellery purchases increased by 10% over the same period.

The red market in the male jewelry market is in sharp contrast to the tottering of the jewelry industry. In 2009, more than 10% jewelry stores closed.

Men prefer to buy jewelry at cheap stores, department stores and luxury discount stores.

Jewellery manufacturer Bvlgari CEO Francesco trafany said sales of men's rings grew rapidly in the past 3 years.

The first quarter of 2010, jewelry retail sales grew fastest.

Bvlgari jewelry sales increased by 11% in the first quarter of 2010.

Tiffany's sales in the United States increased by 22%.