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    Hangzhou Business Entered The Complex Era &Nbsp; &Nbsp; Several Projects Were Planned For Construction.

    2011/1/26 11:00:00 156

    Business Mall Investment


    Having more than 1000 parking spaces, once the unique advantage of the Mixc, Hangzhou, has been shopping and entertainment for a long time in this shopping mall. It has quickly become a new program for Hangzhou people on weekends.

    But recently, every weekend, the underground garage in the Mixc is always full of traffic. Many people have to risk being caught by the police and park their cars on the surrounding roads.


    Analysis of the head of a large shopping center in Hangzhou, the Mixc's "going to market" effect, which is a commercial complex integrating shopping, entertainment, catering and other functions, has been praised and recognized by Hangzhou people. It also shows from another aspect that Hangzhou's demand for quality of life is improving, and they are not satisfied with simply visiting the shopping mall.


    In fact, in order to adapt to this change in Hangzhou's demand, whether in the core blocks such as Qianjiang New Town and Wulin business circle, or in the center of the north and west of Chengdu, there will be many commercial complex similar to the Mixc in the future, and the commerce of Hangzhou is entering into the era of complex.


    There will be four commercial complexes in Qianjiang new town.


    In January 25th, the general contract was signed with the nearby the Mixc Hangzhou Raffles square and the Fourth Construction Co., Ltd. of Shanghai Construction Engineering Group, and entered the stage of comprehensive construction.

    Mr. Cheng, who is responsible for the project, said that the total construction area of Hangzhou Raffles square was 395 thousand square meters, which started in June last year and is expected to be completed in April 2014. The commercial main body of Raffles Plaza is expected to begin trial operation in late 2013.


    Hangzhou Raffles Plaza combines residential, office, business, shopping, entertainment, cultural and other functions, shopping blocks will be similar to the Shanghai Raffles square, will also include a cinema, has 12 rooms, one of the office planning for the IMAX cinema, Mr. Zheng introduced.


    In addition to Raffles square, there will be multiple urban complex projects in the CBD core area of Qianjiang new town.


    The high land Plaza, which is separated from one street of Jiefang East Road, is expected to be completed by 2014.

    The total construction area of the project is about 410 thousand square meters, including office buildings, seven star Zhu Mei La hotels, hotel serviced apartments and commercial properties.


    Mr. Gao, director of the high land Plaza project, said that the property for commercial use is about 110 thousand square meters and may be sold in the form of shopping malls.

    Some international department store giants and famous brands also hope to have a place here.

    There was a preliminary discussion in the early days of Japan's department store and LV and GUCCI.


    The wave culture city is located in the underground part of the Hangzhou International Conference Center. It is an open underground city with a total construction area of 124 thousand square meters. Its main functions are business, tourism, leisure and logistics centers. About 40 thousand square meters of area will leave Oteri J.


    That is to say, in the next three years, including the Mixc, there will be 4 commercial complexes in Qianjiang new town.

    {page_break}


    Wulin business circle should open up creative culture Shopping Center


    Traditional martial arts business circles already have Hangzhou Tower, Yintai department store, Hangzhou department store, national large department store and other different shopping malls.

    The West Lake Cultural Square on the other side of the canal will open a shopping mall with creative culture.


    The canal shopping center is located in the Plaza of West Lake Cultural Plaza.

    Li Zurong, assistant general manager of shopping center, said that in order to distinguish the original shopping arcade of Wulin commercial circle, the shopping center of Hangzhou West Lake Cultural Plaza will use creative culture as the theme, echoing with Zhongshan North Road's creative culture characteristic block.

    In addition to integrating creative elements into general decoration and moving line design of shopping malls, there will also be many brands that are mainly creative.


    In addition, the national grand group recently announced the design of the "Grand City Plaza".

    Upon completion, the total gross floor area of the National City Plaza will reach 110 thousand square meters, with 28 main floors, including 2 floors from the ground floor to 10 floors on the ground as shopping centers, and 11 to 28 floors as apartments and office buildings.

    Three years later, the National City Plaza will form a large complex with the five star Radisson Hotel and podium.


    In the lakeside business district, the two phase of the lakeside famous street street project has just reached its peak. After its completion, it will work together with the completed lakeside phase 1 and the three phase of the lakeside construction (the West Lake cinema and its surrounding blocks) to form a new "grand lakeside business circle" to create a world-famous tourist complex for high-end cities.


    In addition to the newly built commercial projects, the existing shopping centres will also expand.

    The Hangzhou department store will demolish the original 5 floors on the C Pavilion (North Tower) and add to the 6 floor, which will increase the business area by 20%.

    In addition, Hangzhou Tower shopping mall will expand its operating area through the underground Plaza in the future.


    Regional business center drives business circle reform


    When we go to the stores and celebrate year-end promotions, the traffic in lakeside and Wulin business circle is always crowded.

    If you can stroll around the neighborhood, you can ease traffic jams and save time.


    At present, there are West Hangzhou square, impression city and other commercial complexes, which radiate communities within a few kilometers.

    The Yintai City, located at the intersection of Fung Tan Road and Pingshui Road, Hangzhou, has a total construction area of 400 thousand square meters, including shopping centers, office buildings, commercial and residential areas, star rated hotels, etc. the 165 thousand square meter shopping center is expected to open at the end of 2012.


    There are no large commercial complexes in the north of the city, and there will be at least 2 in the future.

    As a city complex with 1 million 150 thousand square meters of built-up area, Hangzhou Xintiandi will include commercial business district, high star Landmark Hotel, business and residential area, theme department store, shopping center, office core area and so on. Eventually, Hangzhou new business center will be built.


    Intime department store also left a chess piece in the north of the city.

    Zhongda St. Ma square is located on the north side of the intersection of Shexiang road and Dongxin Road, including 100 thousand square meters of shopping malls. It is planned to develop into a comprehensive retail, business and residential complex, of which the retail sector will be run by Yintai brand.


    The two major business circles of Wu Lin and lakeside are near saturated with traffic or land use.

    According to the analysis of the industry, the increasing number of motor vehicles and increasing traffic congestion will guide people to shop and entertainment nearby, which will stimulate more commercial centers in Hangzhou.

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