Amazon Is Not A Suitable Channel For LVMH And Its Brand.

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Stressed that they will not follow.

Cooperation.

LVMH's CFO Jean-Jacques Guiony said at the investor conference: "we think Amazon is not a suitable channel for LVMH and its brand.

At present, we can't cooperate with Amazon. "

Amazon's fashion business SHOPBOP has some brands selling LVMH, such as KENZO, and third party boutiques selling LV and Fendi on SHOPBOP.

But Amazon's main station, according to the meaning of Guiony, is probably not thinking.

Luxury goods have been very cautious about entering the third party e-commerce platform.

In addition to little cooperation, LVMH, Ebay and Chanel lobbied the European Commission to control Ebay, such as electricity providers, because they were worried about too many fakes.

In China, Coach has settled in Tmall and then withdrawn. Many brands such as Dior and Burberry have sold packages on WeChat.

Amazon has been distributing fashion and luxury goods and invested heavily in "changing image", such as sponsoring Met Gala and New York men's clothing week in 2012.

Although it does increase its share in the apparel market, there has been little change in the sale of luxury goods.

In April of this year, they closed their luxury flash shopping website Myhabit.

At present, there are some "light luxury" brands on Amazon, including Michael Kors, Calvin Klein, Kate Spade, Rebecca Minkoff, Ralph and Lauren.

In order to attract these brands, Amazon has promised to sell at full price.

However, traditional luxury goods do not like Amazon very much. They believe that entering Amazon will damage the brand image of luxury goods.

In the third quarter of this year, LVMH earned 9 billion 120 million euros, and organic growth reached 6%.

The result exceeded analysts' expectations.

The growth is mainly due to the good selling of Louis Vuitton brand and the increasing demand for Chinese consumers (both domestic and overseas purchases).

LVMH's CFO revealed at the investor conference that China's growth in the first half of the year was around 5% (the original term was "mid-single digits"), and sales growth in the third quarter reached 15% up and down ("mid teens").

It is reported that LVMH group has 1/3 of its sales from Chinese consumers.