Fast Fashion Brands Continue To Collaborate With Renowned Designers To Promote Customer Traffic And Sales.

In recent years,

Brand constantly and well known

Cooperation to promote passenger traffic and sales.

Fast fashion brands in Sweden

Since the launch of the joint venture between 2004 and Chanel creative director, H&M has launched a joint series every year. Its collaborated brands and designers include Lanvin's former creative director Alber Elbaz, Marni and Balmain. This year, it will also launch a joint series with Kenzo, which is the first time that LVMH group has collaborated with fast fashion brands.

As a representative of fast fashion brands, Zara has been avoiding the sale of costumes with designer designers. Unlike general clothing brands, Zara will avoid collaborations with big models.

Zara said they did not need to promote sales through big designer or big models. The company relied on nearly perfect supply chains and pformed show styles.

Since its establishment in 1975, the brand has won the worldwide consumer's love.

The success of Zara is largely attributable to the ability to capture consumer groups of different consumption, and from fine - reckless teenagers and college students to the fashion industry people will buy Zara products.

In just ten years, Zara parent Inditex group has become the largest clothing retailer in the world. The group has 8 brands, from high-end brand Massimo Dutti to Bershka for young consumers.

In the depressed environment of fashion retailing, Inditex group's performance is one of the few companies that can go against the trend.

Zara not only keeps growing while the environment is in a bad situation, but since 2007, the brand has been expanding to realize the rapid expansion of a shop almost every day.

Since its Inditex IPO in 2001, the group has increased its sales by more than 6 times by expanding its supply chain.

According to the latest financial data, the performance in the first half of July 31st has recorded strong growth. The sales volume of the group rose by 11.1% to 10 billion 470 million euros, or about 77 billion 830 million yuan, while the profit rose 7.5% to 1 billion 260 million euros, or 9 billion 360 million yuan, exceeding the market expectation.

As of the first half of the year, Inditex group has 7096 stores in 91 markets around the world, 2/3 of which are opened in the past three years. After the ZARA brand entered Vietnam in the beginning of this year, the group business market has expanded to 92 markets in the world.

In addition, the group recently said it would slow down the expansion of physical stores and focus on the development of e-commerce.

According to a report released by the group this year, the electricity business of the 8 brands of the group will be opened in Europe by the end of this year. By the end of 2015, the group's electricity business has covered 27 markets, and it is expected to open business in Taiwan, Hongkong and Macao in 2016.

According to Zara executives, the growth of group performance does not depend on the external forces such as the famous model endorsement. Celebrities can endorse other brands, but celebrity endorsements do not apply to Zara. For Zara, productivity and speed are most important.

It takes an average of 6 months for the fashion brand to move the clothes on the show to the store, and the Zara mode can shorten the process to two weeks, and produce the most popular version of the show at the delighted price.

In an interview with the Wall Street journal last year, analyst Bernstein said that Inditex group has excellent business models of clothing, and expects that the group will achieve double-digit growth every year in the next five years.

In short, the core competitiveness of Zara lies in its proper control and timing.