The Rise Of Industry Theme "Museum Marketing"

The industry said that such initiatives can foster corporate culture and promote enterprise development, starting from the centenary of building a hundred year brand development, so as to provide a cultural support for the enterprise brand to continue its historical and cultural context, and to inject cultural vitality and spiritual motivation into enterprise competition, thus forming the complementarity and interaction between enterprises and culture.

It is understood that the total investment of China's faucet museum is about 20 million yuan RMB, and the whole faucet museum is composed of six major parts, namely, the "wall of image of the surnamed Bai" at the gate, the "Longtan" of the entry viewing platform, the "ancient development history", "the modern history of development", "the history of modern development", and "the future of imagination".

Each region echoes each other and forms the same culture and history.

In addition, the museum also collects the utensils of water containers, rice mills, stone mills, weaving fabrics, spinning wheels, water wheels and so on, which enables people to understand the water culture of China for thousands of years.

Preparing for construction

Experts point out that enterprise competition is reflected in products, management, marketing, technology, brand, culture and so on, but the highest level of competition is undoubtedly cultural competition.

From the perspective of Pan culture, the essence of product, management, marketing and brand competition is cultural competition.

Because culture is the most direct support for brands and products, most enterprises will first introduce cultural resources from the perspective of brand promotion and products, and museums will become an important option.

In addition, under the background of economic restructuring, promoting the protection of industrial heritage in the direction of museum will help to promote industrial restructuring in industrial cities or regions in pition, and provide an alternative way for sustainable development of old industrial bases in the post industrial era.

Moreover, museums can better implement the concept of "Three Closeness" and people-oriented display and display, and enhance the interaction between enterprises and consumers through scene restoration or personal experience.